Indigenous microbes and product research in stores

    I submitted such an application for the idea competition in Skolkovo at Startup Village 2019, this application is a logical continuation of the series of articles on root microbes that I started a little more than a month ago, the articles themselves are in my profile.

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    Children's labs Indibiome


    Project summary showing current events and main objectives of the project


    Indibiome Labs for Children is a science lab that provides a safe environment in which children (13+) learn how to analyze food content and study the health effects of food. As planned, children will disseminate this knowledge through social networks, which will educate other children and adults, drawing attention to this topic.

    The problem that the project must solve


    In some countries, the childhood obesity epidemic has reached a staggering 30 percent, ADHD in developed countries ranged from 7 (in the UK) to 15 (USA) percent, autism is approaching one in five, researchers from the youth SEARCH Diabetes study published data that show that Type 2 diabetes in children aged 10 to 19 years increased by 21 percent between 2001 and 2009. It is widely known that nutrition plays a key role in all of the above diseases, however, education in the field of nutrition must be popularized, involving all age groups.
    Coupled with a decrease in activity, an increase in sugar consumption over the past 20-30 years gives a terrible prospect of how a generation of young people will now look in 20 years.

    Community-based organizations are fighting industrial companies to reduce sugar, while shiny packaging and low cost make harmful products more affordable for low / middle-income families, which contributes to the development of epidemics and a deterioration in the quality of life.

    If a hundred years ago, we rejoiced at the opportunity to fight infections with antibiotics, today these same weapons strike back at our children, destroying microbiomes, which, combined with low amounts of fiber (at least 50 percent of the amount recommended by WHO) leads to inflammation. All of the above diseases are associated with inflammatory processes in the body.

    School education in the field of nutrition exists, however, it seems that children have not trusted adults for decades. The world generates such an amount of information noise and false advertising that no teacher can convince children and the information simply can not reach the younger generation.

    How does the project solve the described problem and what is the innovative approach?


    Indibiome Laboratories is a safe learning environment in which children, as they play, study the contents of products from shelves in nearby supermarkets, under the supervision of scientists. After receiving the results, the children make small videos on the indibiome joint channel on youtube and record in the global indibiome food database. Children are honest and sincere in nature, so most children over 10 years old prefer to choose channels created by other children, and this is a really powerful tool. In addition, it solves the problem of gadget addiction, as children will use devices to create or view useful content.

    Indibiome laboratories use the capabilities of local universities and invite (with financial compensation) scientists to collaborate with children in real research projects. Thus, our project is academic projects, exchange and professional growth, since in many countries (for example, in Russia) scientists are not paid very well.

    A safety problem exists, since, for example, studying the content of probiotics will be unsafe due to the risk of growth of pathogens. This can be solved with the help of technology: in an isolated box with laboratory equipment located inside, where all operations can be performed by robots or manipulators, as in a movie you see special thick gloves. In order not to endanger children, the equipment should be cleaned when children are at school (first part of the day).

    Many foods can be studied using color reactions (for example, www.sciencecompany.com/Food-Chemistry-Experiment.aspx sells chemistry to determine sugar, protein, fat, and vitamin C). These stained samples can be photographed using OEM cameras (very inexpensive), digitized images can be used to compare the vitamin content in fruits and vegetables using standards developed and calibrated centrally in our research center.

    The above examples of research will help connect different children's specialties: some children will conduct the development of algorithms, others will develop robotics using FAB labs, there are a lot of opportunities for young experimenters in a wet laboratory and children interested in shooting videos or animation, It is also important that this teamwork experience, so necessary and replacing an ineffective approach to competition in education.

    Another part of the innovation is the production of new chemicals to detect an increasing number of components in food. Interestingly, it will be possible to evaluate both the benefit profile and the toxicity profile.

    Another interesting part of the project is food testing, where children can use how products on the shelves affect the health of parents. You can use non-invasive tests (microbiota) or analyze blood drop by drop to measure the effects of healthy foods on your parents. This type of experiment will have protocols developed by the children themselves, however, under the supervision of nutritionists and nutritionists.

    The last example of what can be done in such laboratories is the analysis of dietary fiber, it can be perfectly produced using microscopes that children love so much. One of the most popular microscopes is the hand-held microscope of the British Museum of Natural History, a microscope that costs only 12 pounds. Here is an example of the work of my friend Daniel 10 years over the weekend ( link) Indibiome is developing a similar food research device so that children can check their food while walking or before eating, and the more they experiment, the easier it will be to distinguish good from bad.

    Social media reporting should be great feedback for companies. Under the pressure of public opinion and independent children's research, they will change the wording of the products.

    Technology


    The technolonia of the proposed project will include: the creation of safe boxes for experiments, the production of chemicals, robots and microscopes. In addition, algorithms and databases will be created that will be free and open source. 

    Commercialization


    The report ( link ) says that education for children is one of the most growing segments, some countries spend from 30 to 70 thousand dollars for private education of one child per year ( link ).

    Parents are willing to pay for education in franchise laboratories, and the company will profit from subscriptions to reagents, although the main guideline on income from the sale of franchises.

    The most interesting thing about the project is the ability to do inexpensive research for small companies producing really useful products, they can direct their marketing budgets to real research, and not to advertising on instagram and fb, for the network of laboratories it will be a real profit.

    I will be glad to any feedback and maybe see you at the pitch session.

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