Recently, our educational project Technosphere posted the latest lectures from the course “IT-project and product management”. You will gain knowledge in the field of product and project management using the example of Mail.ru Group, understand the role of a product and project manager, learn about the development prospects and features of product and project management in a large company. The course discusses the theory and practice of managing the product and everything that is inside (or next to it): processes, requirements, metrics, deadlines, launches and, of course, tells about people and how to communicate with them. The course is taught by Dina Sidorova.

Lecture 1. What is project and product management

What is the difference between a product and a project? What are the roles of product and project manager? Skill tree and options for their pumping. “So, I want to create a cool product. What to do?" How to analyze the market? Value proposition of the project and product.

Lecture 2. Customer Development, UX Research

Why do products fail? What are CustDev and UX research, what is the difference between them? When and how to conduct CustDev and UX research? Is it necessary to believe all the results obtained during research? And what do you do with this information?

Lecture 3. A / B tests

To continue the previous lecture: where is the best place to store the results of your research?

What are metrics? Why are they needed and what can they show? What are the metrics? ROI, LTV, CAC, DAU, MAU, Retention, cohorts, funnels, conversions. How to measure what is not measured by these metrics? Framework for the development of product metrics. Metrics Tracking Systems. How are A / B tests generally considered? How to evaluate metrics and not build illusions? What to do with them, how and when to react?

Lecture 4. Action Plan (roadmap)

The main word of any product. Where to get the idea for features? Will this make the product better? In what order to implement innovations? Who should know about this?

Lecture 5. Software development methodologies

"Old" methodologies. Theory of Constraints. "New" methodologies. Processes within the chosen methodology. Real situations in development.

Lecture 6. Requirements, assessment, risks and team

Gantt chart. What are the requirements and how to make them up? How to evaluate tasks? What to do with risks and with people?

Lecture 7. Marketing

The right questions are: who are our customers, who are our competitors and why, what market trends can we use? Different types of analyzes: situational, consumer and competitive. Promotion strategy. Positioning. Promotion

Lecture 8. MVP, startup

What is MVP and why is it needed? How to make it? Prototyping and user testing.

Lecture 9. Final lesson

Practical exercise in data processing and analysis using Jupyter.


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playlist of all lectures is located here . Recall that relevant lectures and master classes from IT specialists in our educational projects are still published on the Technostream channel . Subscribe!