How to promote an incremental game? Free, fast and efficient *

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If you have ever made a game, you are probably facing the same problem as many other developers before you: no one knows about your game. Under the cut, I’ll tell you how to tell the world about your incremental ** game for free, quickly and efficiently (to some extent).

** Incremental games are games that are based on the [endless] main cycle, consisting of the accumulation of resources, their constant spending and speeding up income. Their main feature is the constant growth of numbers.

My last game had a little traffic, but the number of visits was too small for something specific to be said. Moreover, most of the visitors were not the target audience. Only about 30 unique visitors per month, and most of those who launched my game left it forever within 10 seconds.
At a certain point in time, I decided that my game needed promotion. It took some time to study the question of how and where to do it with the greatest return.

The first place I got a quick, effective return is Reddit's Incremental Wiki .

Second place worth mentioning is Incremental games subreddit .

There is a lot of information about incremental games, which should be familiar with, but in order to promote, I recommend the following:

  1. participate in Feedback Fridays topics (Fridays reviews)
  2. create your own theme in this subreddit.

The third place worthy of attention is the site dedicated to incremental games .

To send a game, you need to login through Reddit. Unlike the wiki list above, there are screenshots, ratings, reviews and fixed games.

Finally, one of the best places to promote the game is the site www.kongregate.com , which is good for attracting traffic to the game, but requires uploading your game to their platform. A positive point is the possibility of monetization on this platform.

Having done some manipulations from the above (not all - because softlaunch and the eternal beta), I got the following numbers from my counter (* and they are about 30 times more than I had before the start of the promotion):





Now that I have enough data about my players and their behavior in the game, my next big goal is to make the number of users returning to the game reach 15% (today it is 6.5%).

Only registered users can participate in the survey. Please come in.

Should I write the following article if the game reaches 15% of returning users?

  • 63.6% Yes 35
  • 36.3% No 20

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