Browser mobile games challenge you

    Have you ever heard of browser-based online games? Now imagine the same, but for budget phones - without graphics and animation. Yes, such games also exist, and are very popular in certain circles.

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    Among mobile games, a variety of genres. But what is inside?

    It is a little strange that such projects can seriously interest someone. I thought so too, until I dived deeper into this industry. So much so that he opened his own portal of mobile online games with an audience of 30,000 visitors per month. But this article is not to brag. I want to introduce you to this amazing world closer, and for this.

    Pure Hormones of Happiness


    There is a theory that people play in order to get the next dose of endorphin. You beat the unfortunate monster for the hundredth time and freeze in the intrigue: what treasure or equipment will fall out now. Each such drop brings us a long-awaited piece of happiness, for which we return again and again. More about this was already written in an article on Habr .

    How does this relate to mobile browser games? Everything is very simple - there is no atmospheric graphics, realistic animation and interactive pieces. The only reason they come into the game is to beat the monsters by endlessly pressing one or two buttons, get the coveted reward and pump the characteristics of the hero.

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    The battle in the arena in the game "Clash of the Titans"

    In fact, there is a struggle for the dynamics of numbers: level, strength, protection. For everything else, you need to strain your muscle of imagination and think out. This is to someone’s hand - in ordinary games, the world is created by developers, and in browser games the player can do it himself. In some projects, of course, there are also beautiful sketches - equipment, locations. But, firstly, only in some, and secondly - for users this is far from the main thing.

    So, if you want to know where the hormones of happiness come from in games and how they work, browser-based mobile games are a great opportunity.

    Demanding for interfaces


    How is the character creation in a regular online game:
    1. Download and install the game, run
    2. Enter the data: login, name, mail, password
    3. We change the already taken login, confirm the mail
    4. We collect the character: appearance, characteristics, race and clan
    5. We are waiting for the loading of the game world


    How is character creation in a mobile browser game:
    1. Press the button "Start the game"

    That is, a person started the game with the click of a button. This means that he has nothing to lose at all - he can also easily leave the project. Therefore, the requirements for developers are much more stringent. They have only a few seconds for the player to understand how to start the game and move on to leveling.

    The only salvation is the most obvious interface. You should not hope for the help section. When a user takes several actions and loses time to prepare before starting the game, he won’t cost anything to go to the FAQ. But, as we already know, to launch a browser-based mobile game you need to press only one button. Next - either an exciting fight, or goodbye.

    For more than 10 years now, I personally have been tasting games and observing something similar to the reverse evolution: the simpler the browser, the more likely it will be played. On the way, there were dozens of projects with a well-thought battle system, a large game world. For their study could lose more than one hour. And vice versa, there were games with which acquaintance took a maximum of 10 minutes: poked on the attack buttons, increased the level, bought equipment - and so on in a circle. For the former, online players rarely go beyond the top ten. The second is thousands of times larger.

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    On the left - the essence of the battle in two buttons, the average online - 3,000. On the right - you can move around and select the attacked item, online - 100

    So - if you want to upgrade your UX / UI design skills or are sure that you have achieved Zen in this - try creating a browser in which players stay for more than half an hour. I have to sweat: I have already created 7 with varying success, and basically it was insignificant.

    High profitability


    Here is simple math. The portal, which was mentioned at the beginning, participates in several affiliate programs. On average, the site gives 1000-1500 registrations and receives a certain income. The income is small - enough for "food and road." But one popular game per day collects an audience more than the monthly attendance of the portal. Now multiply all this by 5-10 projects, which are usually accompanied by one developer.

    Of course, it’s a pity that companies are in no hurry to share specific income figures. But let's turn to the portal again: there is a section with announcements about buying and selling game accounts. The usual situation is when a user sells an account for several thousand rubles, in which he himself invested ten times more.

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    Ads by users who trade game accounts

    Do not rush to consider, this is not all. Consider the relatively ridiculous resource requirements. Hardware and administration are not comparable with the same WOT or Dota 2. Maintenance of a browser game can be compared with the support of any medium-visited site. What about the experts? I collected the projects alone, but ideally it should be a team of three people: a developer, designer and moderator who communicates with the players and keeps order. What is not an idea for a startup?

    Why is this all


    And while the mobile browser game market is really undervalued, this article is not propaganda. It's a challenge. Do you want to become a cool game maker or do you think that you have no equal? Try starting with a browser. I spent an average week on this, it will probably take less time.

    And, continuing my “non-propaganda”, I will soon introduce you to several interviews with developers of browser-based online games for the phone. All cool projects and health!

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