Travel Jacket: 15 Features for $ 10 Million
Before the project, which had already become a parable in the languages of the jacket for fans to drink , had fallen asleep, a new record was recently completed at the Indiegogo the other day. To say that the more fantastic in terms of results means to say nothing.
Nearly $ 10,000,000 on a jacket for travel and travelers.
True, it should be noted - in several colors and types of designs.
So, what do you need to come up with to get so much money without inventing either an electric bike on a more efficient power plant or a new smartphone?
Externally - a jacket like a jacket. Nothing special. Cotton, polyester, microfleece are the most common materials, depending on the model. The whole idea is in construction. And in ergonomics.
Let's start from above.
The first thing that really has not been seen before is a sleep pillow sewn into the collar. Complete with an eye mask, which is located in the hood, with its help you can really disconnect during the minutes and hours of rest during trips.
About all sorts of headphone holders, internal pockets for a tablet, glasses and documents - this is understandable. Jacket for travel is the same.
Next - gloves sewn into the sleeves. You will not surprise anyone with this, but, nevertheless, they are there, and you can use them if necessary:
An interesting feature that sends us to the Drinking Jacket is a neoprene chest pocket. Not only is he not afraid of spilled soda, but he can also, thanks to the low thermal conductivity of the material, maintain the initial temperature. For a while, of course.
All other "innovations" do not distinguish this jacket. Well, insulated pockets, well, for an extra $ 25 you can also understaff with a camping blanket that fits in your pocket. A cloth for wiping glasses is included. But neither the membranes, nor at least a decent water-repellent coating, unfortunately, the creators have provided for in any model of this jacket.
Meanwhile, the price now starts at $ 149 for a hoodie, $ 169 for a bomber jacket and a windbreaker. And for the blazer you need to pay $ 189.
And those who wish, as it turns out, have more than enough. So what is the secret? Collecting almost ten million dollars - this is possible for a few startups, and, as a rule, really high-tech and innovative.
Moreover, having raised our order archive, we found no less functional travel jackets, which were ordered by our customers, and which can be purchased now on Amazon.
For example, the line from AyeGear :
Here is a jacket (left), which costs $ 200 , but is made of breathable and waterproof fabric, plus 25 pockets for gadgets and accessories. Or a hoodie with thirteen pockets for $ 110 , depending on size.
And we deliver them for ridiculous money - a jacket weighing 1 kg will be brought for only $ 14 to the point of delivery in Moscow, and a hoodie weighing half a kilo - for $ 10 .
And judging by the reviews, buyers loaded up to 7 kg of “iron” in them, and everything is OK - it works. Although, it’s not so that these jackets and hoodies flickered before my eyes.
And so the question arises - is it really all about the inflatable pillow-neck collar and eye mask?
What do you think?
