Morgan Stanley predicts major success with Tesla

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    Morgan Stanley Executive Director and Car Market Research Adam Jonas enthusiastically praised the prospects for electric car production by Ilona Mask. According to Jonas, Tesla could become the most important car manufacturer in the world, and the company's exchange value can easily be multiplied by ten. Despite possible problems, patient investors will be rewarded properly.

    Tesla's upcoming success is due to a number of factors. The first of these is the company's leadership in the production of lithium-ion batteries, the production of which should grow by 300% in the next couple of years.. Moreover, since the company is one of the largest consumers of such batteries, it will actually produce them for itself, avoiding commercial risks. In 2029, Tesla's total battery energy will be 410 GWh, which is equal to the daily consumption of such a large city as Mexico City. Last year, Elon Musk announced plans to build a “Gigafactory” for the production of car batteries, which will produce as many Li-ion batteries as the entire world industry now produces.

    Another important advantage for Tesla is the quality of the company's personnel. Almost 60% of its employees are somehow involved in the process of creating software for electric cars. A similar indicator for other automakers is only about 2%. This fact is actually significant, since the share of the cost of software for cars over the past decade has increased from 5% to 60%. Also, from the point of view of searching for new talented employees, Tesla is conveniently located geographically: if necessary, Musk can offer a place in the company simply by calling the Silicon Valley. An interested engineer will not have to move anywhere.

    Earlier, Jonas spoke about Tesla more soberly. In September last year, he doubted the prospects for a company in China, and partially turned out to berights . The specialist also noted that the development of Tesla to a large extent depends on the possibility of autonomous control of an electric car, tangible progress in which is not yet visible. After such statements, Tesla shares immediately dipped by a tangible 9%. However, already this year Jonas was still imbued with optimism. He predicted that by the spring of 2015, the price of Tesla shares would rise to 250% and, on the whole, spoke positively about its further development.

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