June 6, 2017 at 11:06Online Trends 2017
Good day! You've probably already heard about the annual Internet Trends analytic reviews from the renowned KPCB foundation. Each of them is a storehouse of useful information with many interesting numbers and forecasts. In the last 355 slides. I recommend that you familiarize yourself with everything, but for the format of the article on Geektimes I will present my interpretation of the main points from this document .
Despite the fact that the volume of global shipments of smartphones is decreasing, there are more than 2.8 billion in all. More importantly, the growth of the advertising market on the US Internet in 2016 occurred only due to mobile platforms, while the share of desktop advertising decreased.
By the way, 85% of the annual growth in online advertising in the United States is Facebook and Google. Only two companies have such a huge impact on a separate area of the largest economy in the world. The conclusion of this topic will be that, according to the forecasts of the fund, in 2017 global expenses on advertising on the network will exceed expenses on advertising on TV.
Internet Trends 2017 pays great attention to the gaming industry. The largest gaming market in the world is the Asia-Pacific region. It accounts for 47% of all global gaming revenue. In second place is North America (25%), in third is Western Europe (17%). The total volume of the gaming market in 2016, according to Newzoo, amounted to $ 100 billion.
Today, there are about 2.6 billion gamers in the world, and in 1995 there were only 100 million. The average age of a player is 35 years. According to the previous schedule, the number of gamers over 50 is not much less than minor gamers. The number of e-sports spectators is also growing, with a monthly audience of 161 million.
Surprisingly, things that are familiar to all of us, such as software updates, interactive learning, social proof, appeared in games of the 70s. The games themselves have become a complex technological product inside, adapting to both the user and the viewer. The games open up a new potential for trade, entertainment, commerce, advertising.
The share of public and private clouds in the category of IT infrastructure costs is growing and amounted to 37%. The share of traditional data centers is declining. Among public cloud services, Amazon Web Services remains the market leader.
At the same time, the more applications go into the cloud, the more difficult it is to ensure their reliability and security. As a result, the amount of spam and phishing is growing. Since the beginning of 2015, the number of spam emails in user emails has grown by 350% and most of them are dangerous emails containing viruses. And even more than half of the Internet traffic in 2016 was generated by bots .
China shows tremendous values in almost all segments of the Internet and these values continue to grow. According to the KPCB report, technology companies generate the main income in the Chinese market. In second place is the health sector.
There are about 700 million mobile Internet users in China. People of the Middle Kingdom spend most of their time on the Internet talking on WeChat and QQ. The gross merchandise volume indicator (total sales in monetary terms) for mobile platforms in China is significantly higher than the same indicator for desktop devices. The volume of mobile payments is growing exponentially and in 2016 amounted to $ 5 trillion.
In addition, China is the largest market for travel and bike rental services, where people make more than 10 billion trips a year, and 20 million rent bikes every month.
Internet Trends 2017 for India provides significantly more data than for China. In India there are only 355 million Internet users (80% from mobile devices), which is 40% more than a year earlier. Internet penetration in the country is only 27%. Almost 75% of people connected to the network are under the age of 35. And in India, dozens of languages and more than half of users are consumers of content in the local language.
In India, there is a state citizen identification system, which consists of two key elements: Aadhaar (12-digit number based on biometric and demographic data) and eKYC (secure repository of digital copies of documents). Almost 1.2 billion people are registered in this system. Through Aadhaar, more than 15 million authentications are performed daily.
It is also noteworthy that the Indians have their own national payment system Unified Payments Interface (UPI). To transfer, just specify Aadhaar. The volume of transactions through UPI is growing rapidly and amounts to $ 400 billion monthly. Moreover, UPI replaced up to 85% of paper money to residents of India.
In 2013, there were 153 exabytes of medical data in the world and their volume is growing by ~ 50% every year. The supply of wearable devices with built-in accelerometers, heart rate monitors, gyroscopes and so on is also growing. In 2016, 102 million wearable devices were delivered, which is 12% more than in 2015.
Thank you very much for your attention. If you are interested in such numbers, subscribe to my channel in a telegram where I publish various kinds of information that I do not have time to put in the format of a full-fledged post on Habré or Geektimes.
Internet advertising
Despite the fact that the volume of global shipments of smartphones is decreasing, there are more than 2.8 billion in all. More importantly, the growth of the advertising market on the US Internet in 2016 occurred only due to mobile platforms, while the share of desktop advertising decreased.
By the way, 85% of the annual growth in online advertising in the United States is Facebook and Google. Only two companies have such a huge impact on a separate area of the largest economy in the world. The conclusion of this topic will be that, according to the forecasts of the fund, in 2017 global expenses on advertising on the network will exceed expenses on advertising on TV.
Games
Internet Trends 2017 pays great attention to the gaming industry. The largest gaming market in the world is the Asia-Pacific region. It accounts for 47% of all global gaming revenue. In second place is North America (25%), in third is Western Europe (17%). The total volume of the gaming market in 2016, according to Newzoo, amounted to $ 100 billion.
Today, there are about 2.6 billion gamers in the world, and in 1995 there were only 100 million. The average age of a player is 35 years. According to the previous schedule, the number of gamers over 50 is not much less than minor gamers. The number of e-sports spectators is also growing, with a monthly audience of 161 million.
Surprisingly, things that are familiar to all of us, such as software updates, interactive learning, social proof, appeared in games of the 70s. The games themselves have become a complex technological product inside, adapting to both the user and the viewer. The games open up a new potential for trade, entertainment, commerce, advertising.
IT infrastructure and security
The share of public and private clouds in the category of IT infrastructure costs is growing and amounted to 37%. The share of traditional data centers is declining. Among public cloud services, Amazon Web Services remains the market leader.
At the same time, the more applications go into the cloud, the more difficult it is to ensure their reliability and security. As a result, the amount of spam and phishing is growing. Since the beginning of 2015, the number of spam emails in user emails has grown by 350% and most of them are dangerous emails containing viruses. And even more than half of the Internet traffic in 2016 was generated by bots .
China
China shows tremendous values in almost all segments of the Internet and these values continue to grow. According to the KPCB report, technology companies generate the main income in the Chinese market. In second place is the health sector.
There are about 700 million mobile Internet users in China. People of the Middle Kingdom spend most of their time on the Internet talking on WeChat and QQ. The gross merchandise volume indicator (total sales in monetary terms) for mobile platforms in China is significantly higher than the same indicator for desktop devices. The volume of mobile payments is growing exponentially and in 2016 amounted to $ 5 trillion.
In addition, China is the largest market for travel and bike rental services, where people make more than 10 billion trips a year, and 20 million rent bikes every month.
India
Internet Trends 2017 for India provides significantly more data than for China. In India there are only 355 million Internet users (80% from mobile devices), which is 40% more than a year earlier. Internet penetration in the country is only 27%. Almost 75% of people connected to the network are under the age of 35. And in India, dozens of languages and more than half of users are consumers of content in the local language.
In India, there is a state citizen identification system, which consists of two key elements: Aadhaar (12-digit number based on biometric and demographic data) and eKYC (secure repository of digital copies of documents). Almost 1.2 billion people are registered in this system. Through Aadhaar, more than 15 million authentications are performed daily.
It is also noteworthy that the Indians have their own national payment system Unified Payments Interface (UPI). To transfer, just specify Aadhaar. The volume of transactions through UPI is growing rapidly and amounts to $ 400 billion monthly. Moreover, UPI replaced up to 85% of paper money to residents of India.
Digital medicine
In 2013, there were 153 exabytes of medical data in the world and their volume is growing by ~ 50% every year. The supply of wearable devices with built-in accelerometers, heart rate monitors, gyroscopes and so on is also growing. In 2016, 102 million wearable devices were delivered, which is 12% more than in 2015.
Thank you very much for your attention. If you are interested in such numbers, subscribe to my channel in a telegram where I publish various kinds of information that I do not have time to put in the format of a full-fledged post on Habré or Geektimes.