Food Design Digest March 2018

    The digest has been collecting fresh articles on interface design, as well as tools, patterns, cases, and historical stories since 2009. I carefully filter a large stream of subscriptions so that you can upgrade your professional skills and better solve work tasks. Previous issues: April 2010-February 2018 .

    Food Design Digest March 2018

    Patterns and best practices

    Designing Accessible Navigations

    Nicholas Kramer provides good examples of basic site navigation adapted for users with disabilities.

    * Bonus: Eric Bailey shows how you can change the focus state in web interfaces .


    Good to great UI animation tips

    A series of simple tips from Pablo Stanley on how to make transition animations in the interface more dynamic. Translation .

    The User Experience of Social Media Websites

    Jeff Sauro conducted a user study of the largest social networks on the subject of trust in them and the convenience of work in general. Users are critical of them.

    * average NPS - 2%

    Baymard Institute Research

    Inclusive Components

    • Heydon Pickering describes the following inclusive component: notifications .

    My 6-point microcopy checklist for non-UX writers

    A small checklist for working with texts in interfaces from Ryan Cordell.

    Design systems and guidelines

    Among the latest articles on design systems, the positive trend is that they finally stopped endlessly rewriting the fundamentals of the Atomic Design book and finally they started publishing about the most complex and important thing - their management and implementation. Here is a bunch of these:

    Consolidating Design Systems

    Nathan Curtis describes approaches to combining different design systems that could develop in a company in parallel. This often happens if the organization has many products of varying degrees of maturity, and their teams are not interconnected.


    Balancing Flexibility and Consistency in Design Systems

    Ken Skistimas from GE is trying on classic brand approaches to unify product design for modern design systems. How much should they give freedom to designers?


    Why design systems are a single point of failure

    Dominic Nguyen describes an example architecture of the testing process and rolling out product updates to the design system.

    The Politics of Design Systems - Keeping Stakeholders and UX Teams Invested Through the Process

    Dani Nordin uses the John Kotter change model for the design implementation phases. The details of the process are quite trivial, but the way of organizing thoughts is good.

    It remains only to unlearn how to call the UI Kit design system in Sketch and the market will become mature.

    Documenting Components

    A series of Nathan Curtis articles on how to describe components in design systems. It turns out an exhaustive guide that works both as an instruction for beginners and a good checklist for those who already have a design system.


    Examples of implementation of design systems

    Wear OS by Google Smartwatches

    Google renamed its smartwatch OS from Android Wear to Wear OS. One of the main reasons is that a third of users connect them to the iPhone.


    iOS 11

    Device Templates

    Information architecture, conceptual design, content strategy

    Creating maps and diagrams for interfaces has always been a problem - either you need a separate tool that is niche and not always convenient. Or you have to do them with your hands where layouts are usually drawn, and this is not much better. It seems that the situation is starting to improve - Flowmapp and Wireflow appeared last year. And judging by what happened with the tools for creating layouts, animations and interactive prototypes, wait for a big splash. Waited:


    Another tool for working together on charts and other ways to describe the logic of the interface. How his toolbar was created .


    The tool allows you to create transition maps for the interface. You can queue for a beta version. Announcement and story about how it works .

    Peter Morville - Planning for Everything - The Design of Paths and Goals


    Semantic Studios has released Peter Morville's new book , Planning for Everything - The Design of Paths and Goals . UXmatters publishes Chapter 2 of it.

    Design and design of interface screens

    Figma platform

    Towards the end of last week, Figma noisily announced an open API that makes it a platform, not just a tool. The result is an orthogonal response to the plug-in system in Sketch and any other desktop tool.


    If the transition from Photoshop to Sketch gave a tremendous increase in speed and comfort, then replacing Sketch with another modern tool is not so clear for a large team (unless your main goal is to be at the peak of trends at all costs). Of course, there are pluses - for example, designers on Windows (which, if that, an order of magnitude more) have a choice. But there are not so many of them to give up everything and again spend six months or a year on the restructuring of processes, templates, etc.

    One of the main tasks that product design teams solve is how to improve the quality of design “alive” without constant wars with jambs of implementation. There is a “silver bullet” - a design system with components at the technological level. But here too is the crutch - the design templates and components in the code live in different worlds, they need to be updated in parallel and by hands. Airbnb and several other enthusiasts showed last year how you can export components to Sketch templates , but it's still a crutch that requires a bunch of scripts and services to be configured.

    Figma has a different story - she already works on the web, the native environment of component design systems. Although the “components” in the tool are far from what is meant by technological frameworks like React, the link between them through the API looks much simpler. The Figma team has already tried exporting layouts to React , and the ubiquitous Airbnb once managed to fasten their design system . There are other attempts to bundle a live product and Figma , GitHub have learned to issue icons in the product .


    So far, these are all early experiments that do not guarantee anything, and I rather paint my wet fantasies about the future, which will not necessarily happen. Moreover, a lot of problems have to be solved, including with normal variables - now they are not in any tool; uniform colors, fonts and indents on the conscience of the designer, you can’t export them either (although Design Systems Manager from InVision goes in the right direction and produces some variables in all possible formats). But if you heard about the concept of disruptive innovations, then with the announcement of the Figma platform it starts to look just like that.

    If a year ago I considered Figma a fashionable, but optional cartoon (not many teams need to work on the layout at the same time), now I believe that in a year you can think about moving.

    Other tool news

    Sketch 49

    Screens can be assembled into interactive prototypes, which is now the absolute standard on the market - InVision wrapping for entering the layout tools on the territory, which will greatly undermine the need for it ( Alexander Handley noticed this quite well ).

    This has already been supported by Zeplin and Sympli , but so far at the most basic level.

    After quietly fixing bugs between 2017 and 2018, everyone was waiting in which direction Sketch would move and this is a very strong application.

    Now you can also store libraries in the official cloud, a full-fledged template for iOS has been added, and the search and replacement of colors has become more powerful .

    Adobe xd

    March update. Opening Photoshop and Sketch layouts, refinements by symbols and styles.

    Lunacy - Sketch for Windows

    Icons8 Studio has released a tool for interface designers on Windows. He knows how to work with Sketch layouts (a tool and grew from just a viewer).

    Supernova studio

    The tool is out of beta.


    Comparison of adaptability approaches in layouts in the instrument and analogues in the market.


    Muzli has compiled examples of interesting interactive prototypes made at InVision Studio .

    A little history of the creation of InVision and their strategy of penetration into the company of customers .


    In version 0.5, you can export layouts to HTML and Swift code, as well as import layouts from Sketch.

    Paste by FiftyThree

    Presentation tool from Paper makers. Recently, it has become possible to insert models into devices, there are a lot of variations.

    Learn design code

    The restless Meng To continues to cultivate a niche after a niche and now he has launched a large catalog of design tools. You can again check out how much good is being done for you and me.

    VR, AR and Mixed Reality Resources

    A large selection of links about interface design for virtual and augmented reality from Jae Salavarrieta - tools, courses, articles, books.

    User research and testing, analytics

    Tips For Conducting Usability Studies With Participants With Disabilities

    Peter McNally gives tips on planning and conducting user research for people with disabilities.

    Getting co-creative with research

    Dropbox Ruth Buchanan talks about the company's experience with hosting co-design sessions with users.

    Luke Hay - Researching UX: Analytics


    SitePoint Publishers released Luke Hay's Researching UX: Analytics in 2017 . UXmatters publishes part 6 of it.

    Nielsen's Heuristic Evaluation - Limitations in Principles and Practice

    Alipta Ballav explores the limitations of the heuristic interface evaluation method. Translation .

    How Large Is the Evaluator Effect in Usability Testing?

    Jeff Sauro analyzed the research on the subject of the “evaluator effect” - how different are the interface problems found by different experts during a heuristic evaluation or viewing records of usability testing sessions. As always, excellent conclusions based on many sound experiments.

    * agreement between experts - 27%

    Do Novices or Experts Uncover More Usability Issues?

    Jeff Sauro has compiled existing research on whether less experienced users find more problems in interfaces. In short, yes.

    Is a Single Item Enough to Measure a Construct?

    Jeff Sauro analyzes how important it is to accompany front-end questionnaires with several questions so that the results are more reliable. As usual, it depends on the task - somewhere one question is quite enough. And questionnaires for several questions have their own problems.

    Remote Moderated Usability Tests - How and Why to Do Them

    Kate Meyer and Kara Pernice of the Nielsen / Norman Group describe the format and features of conducting remote moderated user testing.


    Visual programming and design in the browser

    Responsive Components - a Solution to the Container Queries Problem

    Philip Walton describes an experimental adaptability approach for specific interface blocks - this is the alleged development of media queries. Translation .

    30 Seconds of CSS

    Simple CSS basics with 30 second bits of information.


    Web Typography

    Work with SVG

    New scripts

    UX Strategy and Management

    The design genome project

    InVision has long been publishing interviews with design team leaders on how they work. They took the next step and launched a project trying to compare and summarize the experience of design management. At the start there are materials about Netflix, Slack, Shopify, Pinterest and Capital One. Surely this is due to the recent initiative of the Design Leadership Forum .


    The different lenses of Design Operations

    Digital Ocean's Dave Malouf describes three approaches to DesignOps organization, depending on the structure of the company and its current tasks.

    Player> Coach> Mngr> Exec <Operator

    Dave Malouf describes the three levels of responsibility of a design manager - tradecraft (professional skills), stagecraft (directing the process) and statecraft (participating in the development of the company as a whole). It is extremely difficult for one person to combine them, therefore, he analyzes typical problems in attempts to do this all the same.


    The business of UX strategy

    Daniel Rosenberg describes an interesting concept of market constraints and the business model, technology, finance, and the organization itself that influence the UX strategy.

    Airbnb: Alex Schleifer - Building Trust

    Airbnb Design Head Alex Schleifer talks about how the design team works and how the company enhances user confidence. They also have the largest design team in the world - they work closely with homeowners, so they make a huge contribution to the overall UX.

    * consider designers - 4.5 million

    Designing at scale

    Arin Bhowmick from IBM talked with colleagues Tom Waterton and Pérez-Hemminger about scaling design in the company.

    What Design Chiefs At Uber, IBM, And Microsoft Care About In 2018

    Design team leaders at Uber, IBM, Microsoft and several other companies talk about the focus points of their teams for 2018.

    Designers in the C-Suite - How a group of new hires grabbed the attention of IBM's CEO

    Tips Gabriella Campagna from IBM provides tips for simple designers on how to get their ideas across to senior management.

    Team interaction

    Kevin Hoffman - Meeting Design: For Managers, Makers, and Everyone


    Rosenfeld Media has published Kevin Hoffman's Meeting Design: For Managers, Makers, and Everyone . A List Apart publishes chapter 2 of it.

    Designing Team Meetings So They Don't Suck

    Capital ONE's Sara Zailskas Walsh gives tips on having useful working meetings. She has developed a set of formats that are easily combined and used according to the situation.


    Another whiteboard on the Internet for collaboration.

    Methodologies, Procedures, Standards

    The Total Economic Impact Of IBM's Design Thinking Practice (PDF)


    Forrester conducted an IBM-commissioned survey of economic exhaust from the implementation of design thinking practices. The numbers are rainbow. Short review .

    * designers in the company - 1,600

    ** employees who completed the course - 110,000


    What it's like to spend 326 days on a massive product release for 3.2M users

    The JotForm service team talks about ways to test hypotheses as you work on a new version of the product. A good connection of methods to the stages. Other cases:

    Unsolicited Redesigns


    Design in Tech Report 2018
    New John Maeda report on the state of design in digital products. It still has enough interesting observations on how companies and the market as a whole are changing, but from last year the focus has shifted to promoting his own concepts (including the controversial "computational design"). This still reflects the direction the market is moving, but breakthrough discoveries, as was the first two issues, are less and less.


    Bringing back skeuomorphic design

    Michael Flarup decided to troll the design community and make a modern reading of the skeomorphic design of the calendar for the iPhone X. True, maybe he talked about it seriously ... Moreover, the return of useless decor can end with just that.


    Algorithmic Design

    The Real Story Behind Microsoft's Quietly Brilliant AI Design


    Fast Co Design spoke with the MS Office team, which managed to present the algorithmic design capabilities in PowerPoint in a humane way. They studied the work of personal assistant managers and relied on the gradual building of trust.

    Automagic design

    Another algorithmic logo generator.

    Erica Hall - Conversational Design


    A Book Apart has published Erica Hall's Conversational Design . A List Apart publishes the first chapter of it. Other materials about voice interfaces:

    For general and professional development

    The Nomadic Designer - Tips And Tricks To Work On The Road

    For the past 4 years, Javier Cuello has been traveling the world and working remotely - more and more designers are taking this approach. It describes the pros, cons, and pitfalls.

    Design ethics

    Jokes about negligent designers

    People and companies in the industry

    Shopping for design studios by large companies

    Slack design

    Slack Design Team Blog.

    Conference proceedings

    Conference Review: Enterprise UX 2017, part 1

    The Enterprise UX 2017 conference was held June 7-9 in San Francisco. It is dedicated to working on products and managing design teams in large companies. Pabini Gabriel-Petit reviewed the first day with master classes by Peter Merholz, Kristin Skinner, Laura Klein and Kate Rutter.

    Subscribe to the digest on Facebook , VKontakte , Telegram or by mail - there fresh links appear every week. Thanks to everyone who shares the links in the group, especially Gennady Dragun, Pavel Skripkin, Dmitry Podluzhny, Anton Artemov, Denis Efremov, Alexei Kopylov, Taras Brizitsky, Evgeny Sokolov and Anton Oleinik.

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