August 23, 2017 at 11:30How to automatically pause Adwords campaign in case of website crashes
With current advertising prices, I want to be sure of efficiency, isn't it? Starting the campaign, it is assumed that neither heat nor cold will stand in its way. But even reliable sites sometimes fail . How to make sure that money at this time does not fly into the pipe? Consider the nuances and the solution from the HostTracker website accessibility monitoring service .
Of course, as soon as we found out about the problem, we checked what Google could do in this case. Yes, it disables campaigns, or rather ads, when the landing page is not working. But it turned out that there are two “buts” that seriously affect the use case:
Thus, a number of failures and possible “brakes” of the site are left without Google’s attention, the campaign is on and money is being written off. Moreover, even a short-term failure can paralyze the advertising campaign for several hours or even days, since you need to notice it in time, make a request for renewal and wait for its execution.
We offer a tool that automatically determines the state of the site (the site is unavailable, the response time is too long, the lack of the necessary content on the landing page), stops the campaign through the API if the site is down, and resumes it automatically after its restoration. The setup is very simple: you need to enter information on your AdWords account and confirm access to your account in the Google AdWords interface:
I’ll immediately notice that this is a beta test of this feature. In the future, it is planned to make this function paid, but those who subscribe at the beta stage will, as always, have nice bonuses.
The reason for developing this feature was a request from a client who had hundreds of dollars evaporated overnight like this. The site formally worked, but the database disappeared and the corresponding content was not displayed. And the AdWords campaigns at the same time worked well and money was withdrawn for them. After that, he signed up for monitoring, so that in such cases there was an opportunity to wake up at night from SMS and stop this disgrace. But besides this, he thought about how not to wake up in such cases at all. At the request of the client, we implemented this, as well as many other functions. Therefore, we are always welcome comments and suggestions.
Do you trust Google?
Of course, as soon as we found out about the problem, we checked what Google could do in this case. Yes, it disables campaigns, or rather ads, when the landing page is not working. But it turned out that there are two “buts” that seriously affect the use case:
- The campaign stops only in case of certain errors, for example, the site returns an HTTP error code of 403 (access denied) or 404 (page not found).
- Restoring a campaign after a failure is possible only manually, and only after moderation by Google , which also takes some time.
Thus, a number of failures and possible “brakes” of the site are left without Google’s attention, the campaign is on and money is being written off. Moreover, even a short-term failure can paralyze the advertising campaign for several hours or even days, since you need to notice it in time, make a request for renewal and wait for its execution.
What to do?
We offer a tool that automatically determines the state of the site (the site is unavailable, the response time is too long, the lack of the necessary content on the landing page), stops the campaign through the API if the site is down, and resumes it automatically after its restoration. The setup is very simple: you need to enter information on your AdWords account and confirm access to your account in the Google AdWords interface:
I’ll immediately notice that this is a beta test of this feature. In the future, it is planned to make this function paid, but those who subscribe at the beta stage will, as always, have nice bonuses.
How much is peace
The reason for developing this feature was a request from a client who had hundreds of dollars evaporated overnight like this. The site formally worked, but the database disappeared and the corresponding content was not displayed. And the AdWords campaigns at the same time worked well and money was withdrawn for them. After that, he signed up for monitoring, so that in such cases there was an opportunity to wake up at night from SMS and stop this disgrace. But besides this, he thought about how not to wake up in such cases at all. At the request of the client, we implemented this, as well as many other functions. Therefore, we are always welcome comments and suggestions.