December 14, 2016 at 15:05Comparison of Affise, HasOffers and FuseClick Tracking Systems
There are a lot of tracking systems on the mobile marketing market. And if, in speaking of the client, we immediately think of such giants as AppsFlyer, Adjust, MAT, etc., speaking about the trackers for advertising agencies, we mean a slightly different system: HasOffers, FuseSlick, Affise, Cake and so on.
In We worked with Mobio with three of the systems mentioned above: HasOffers, FuseClick and Affise. At a certain stage in the development of the company, each of them came in handy. However, things were always present that would be nice to recycle. The article will discuss the pros and cons of these systems.
Before starting an assessment by criteria, I will tell a little about each of the systems:
HasOffers.One of the titans on the market, almost everyone knows about him. A sound and time-tested system, the integration with which third-party services are carried out in the first place.
FuseClick. Development from China, in which it turned out to do some things even better. But there are a number of serious shortcomings, which will be discussed later.
Affise The Lithuanian system with Russian roots, created taking into account the peculiarities of mobile agencies, because it was originally developed by its representatives. Of those considered, it is the youngest and actively developing.
Next, consider the criteria for evaluation:
For estimation, let's take the traffic level of 20,000,000 clicks, CR 1.5% - 300,000 conversions.
At HasOffers, the cost of the most suitable tariff - Enterprise - will be $ 799. It includes 1,000,000 clicks, 10,000,000 impressions, and 500,000 conversions. If the number of clicks is exceeded, they cost $ 0.80 / 1,000 clicks, and impressions - $ 0.005 / 1,000. The total cost will be $ 15,999.
In FuseClick, the cost is strictly per click. For 20 million it will be $ 4,300. Affise calculates value based solely on the number of conversions. A suitable plan, Enterprise, includes 60,000 conversions for $ 499. Excess - $ 0.008 per conversion. Total for 300,000 the cost will be $ 2,419.
Of course, the criterion is quite flexible. You can pour traffic with different CR, in different volumes, use VIP tariffs, however, according to the data that I used, the estimate is as follows:
Here we take into account the overall page loading speed when updating or moving.
HasOffers is very fast and efficient in work; it never caused complaints, did not “fall”. No complaints, the highest score.
With FuseClick, the opposite is true. Speed is not about FuseClick, loading pages with an offer in a minute of real time is a mundane situation. Actually, one of the reasons for refusing to work with this system.
Affise is not as fast as HasOffers, but not too far behind. Yes, sometimes there are delays in loading, but overall it is very cheerful. In addition, according to technical support, there will soon be a transfer to the new architecture, which will increase the speed of work. In the meantime - a four with a minus.
Here we look at the creation of various reports, how accurately and timely everything happens.
HasOffers - statistics are very detailed, convenient to use, very easy to understand. All necessary functions are available. The only negative is that you cannot immediately cut off all events other than settings.
FuseClick - here you can do what is not possible in HasOffers - implemented a special checkmark “All events” or only “Initial events”. However, the minus is that aggregation sometimes causes severe failures, so you can only trust the conversion report and Overall-report, since you can extract everything you need from them.
Affise - statistics is still in the process of being finalized, at the moment the functions are very raw. Yes, you can get everything you need, but you have to go to this with intricate ways.
How quickly can I get an offer and set it up?
HasOffers - launch the offer quite quickly. However, problems begin when you need it to work in MyTarget or you need to configure events and separate payments. It is necessary to make those for the first task. the offer, associate it with HasOffers through a separate Offer-Group entity, then set up events on the second question and ask the client to transfer them with exactly the same ID that HasOffers assigned (a very inconvenient thing), and for different payments you need to start a bunch of separate groups and re-register them in the offer.
FuseClick - tech. it’s still necessary to start an offer, but at least it is easier to direct inappropriate traffic from the main offer - there is no need to start a group. However, setting up the offer itself takes much longer. However, this can be attributed to the performance criterion. The goals are quite simple to establish, as well as prescribe custom values for them, which saves time. However, with different payments, you will have to start many different offers - the system does not support multi-payments for one offer in principle.
Affise - here the system manifests itself in all its glory. Those. in principle, an offer is not needed - all non-targeted traffic can be sent to the preview-link, which solves issues with MT. All payments and goals are configured in one window, allowing you to configure all possible options for combining GEO and goals in a single offer.
A variety of methods and settings, stability with the API.
HasOffers - in the manual there is detailed information on all methods, the ability to run them immediately from the instructions, examples of use, etc. There are no questions regarding the stability of the work, everything is fine.
FuseClick - the methods are described in some detail, but you won’t be able to run the test right away, it’s more like a standard pdf manual. A strange bug was noticed in stability. The interface gave the correct numbers in the conversion report, but the API method in the response sent different data depending on the start time. After contacting support, it was repaired during the day, however, "the sediment remained."
Affise - there are no problems with the stability of methods, the documentation is very detailed, and there is a test run of common methods (which do not require authorization). Overall, pretty good. Given that the API was introduced not so long ago - very good. It would be nice to see more methods in the future, but now everything is ready for work.
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In the first place is Affise. Reasonable cost, usability, not too conspicuous flaws. The company did not regret the transition, and now we are pleased with the operation of this system.
AffOff has HasOffers in the back. Needless to say, the system has long been familiar to everyone and has taken a strong place in the market. However, this is the problem - it’s time to improve some things, but nobody will do it.
Finishes the FuseClick race. The system is raw, slow, although not without its merits. Perhaps it is quite suitable for someone, but personally, I would not advise her to use it.
Of course, there are moments that for someone will make this or that system a leader - well, it's up to you to judge, not me. But from what we need to work at Mobio, Affise is the best option. If you do not agree with the ratings and want to supplement them with your comments and comments, we will be happy to discuss.
In We worked with Mobio with three of the systems mentioned above: HasOffers, FuseClick and Affise. At a certain stage in the development of the company, each of them came in handy. However, things were always present that would be nice to recycle. The article will discuss the pros and cons of these systems.
Before starting an assessment by criteria, I will tell a little about each of the systems:
HasOffers.One of the titans on the market, almost everyone knows about him. A sound and time-tested system, the integration with which third-party services are carried out in the first place.
FuseClick. Development from China, in which it turned out to do some things even better. But there are a number of serious shortcomings, which will be discussed later.
Affise The Lithuanian system with Russian roots, created taking into account the peculiarities of mobile agencies, because it was originally developed by its representatives. Of those considered, it is the youngest and actively developing.
Next, consider the criteria for evaluation:
- system cost;
- speed of work;
- convenience of statistics;
- convenience settings;
- API work.
Cost
For estimation, let's take the traffic level of 20,000,000 clicks, CR 1.5% - 300,000 conversions.
At HasOffers, the cost of the most suitable tariff - Enterprise - will be $ 799. It includes 1,000,000 clicks, 10,000,000 impressions, and 500,000 conversions. If the number of clicks is exceeded, they cost $ 0.80 / 1,000 clicks, and impressions - $ 0.005 / 1,000. The total cost will be $ 15,999.
In FuseClick, the cost is strictly per click. For 20 million it will be $ 4,300. Affise calculates value based solely on the number of conversions. A suitable plan, Enterprise, includes 60,000 conversions for $ 499. Excess - $ 0.008 per conversion. Total for 300,000 the cost will be $ 2,419.
Of course, the criterion is quite flexible. You can pour traffic with different CR, in different volumes, use VIP tariffs, however, according to the data that I used, the estimate is as follows:
Work speed
Here we take into account the overall page loading speed when updating or moving.
HasOffers is very fast and efficient in work; it never caused complaints, did not “fall”. No complaints, the highest score.
With FuseClick, the opposite is true. Speed is not about FuseClick, loading pages with an offer in a minute of real time is a mundane situation. Actually, one of the reasons for refusing to work with this system.
Affise is not as fast as HasOffers, but not too far behind. Yes, sometimes there are delays in loading, but overall it is very cheerful. In addition, according to technical support, there will soon be a transfer to the new architecture, which will increase the speed of work. In the meantime - a four with a minus.
Convenience statistics
Here we look at the creation of various reports, how accurately and timely everything happens.
HasOffers - statistics are very detailed, convenient to use, very easy to understand. All necessary functions are available. The only negative is that you cannot immediately cut off all events other than settings.
FuseClick - here you can do what is not possible in HasOffers - implemented a special checkmark “All events” or only “Initial events”. However, the minus is that aggregation sometimes causes severe failures, so you can only trust the conversion report and Overall-report, since you can extract everything you need from them.
Affise - statistics is still in the process of being finalized, at the moment the functions are very raw. Yes, you can get everything you need, but you have to go to this with intricate ways.
Convenience settings
How quickly can I get an offer and set it up?
HasOffers - launch the offer quite quickly. However, problems begin when you need it to work in MyTarget or you need to configure events and separate payments. It is necessary to make those for the first task. the offer, associate it with HasOffers through a separate Offer-Group entity, then set up events on the second question and ask the client to transfer them with exactly the same ID that HasOffers assigned (a very inconvenient thing), and for different payments you need to start a bunch of separate groups and re-register them in the offer.
FuseClick - tech. it’s still necessary to start an offer, but at least it is easier to direct inappropriate traffic from the main offer - there is no need to start a group. However, setting up the offer itself takes much longer. However, this can be attributed to the performance criterion. The goals are quite simple to establish, as well as prescribe custom values for them, which saves time. However, with different payments, you will have to start many different offers - the system does not support multi-payments for one offer in principle.
Affise - here the system manifests itself in all its glory. Those. in principle, an offer is not needed - all non-targeted traffic can be sent to the preview-link, which solves issues with MT. All payments and goals are configured in one window, allowing you to configure all possible options for combining GEO and goals in a single offer.
API Work
A variety of methods and settings, stability with the API.
HasOffers - in the manual there is detailed information on all methods, the ability to run them immediately from the instructions, examples of use, etc. There are no questions regarding the stability of the work, everything is fine.
FuseClick - the methods are described in some detail, but you won’t be able to run the test right away, it’s more like a standard pdf manual. A strange bug was noticed in stability. The interface gave the correct numbers in the conversion report, but the API method in the response sent different data depending on the start time. After contacting support, it was repaired during the day, however, "the sediment remained."
Affise - there are no problems with the stability of methods, the documentation is very detailed, and there is a test run of common methods (which do not require authorization). Overall, pretty good. Given that the API was introduced not so long ago - very good. It would be nice to see more methods in the future, but now everything is ready for work.
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Final results
In the first place is Affise. Reasonable cost, usability, not too conspicuous flaws. The company did not regret the transition, and now we are pleased with the operation of this system.
AffOff has HasOffers in the back. Needless to say, the system has long been familiar to everyone and has taken a strong place in the market. However, this is the problem - it’s time to improve some things, but nobody will do it.
Finishes the FuseClick race. The system is raw, slow, although not without its merits. Perhaps it is quite suitable for someone, but personally, I would not advise her to use it.
Of course, there are moments that for someone will make this or that system a leader - well, it's up to you to judge, not me. But from what we need to work at Mobio, Affise is the best option. If you do not agree with the ratings and want to supplement them with your comments and comments, we will be happy to discuss.