How to estimate market share in the segment of mobile device users?
Many owners of online stores and other sites, faced with the choice: do adaptive layout of the site for mobile devices or not, ask questions:
What, what figures are we talking about?
How much extra profit will I get?
How long will the adaptive version of the site pay off?
We also asked the same questions and could not find on the Internet any open statistics, visual indicators that can be used to understand how many people are looking for my product or service through a mobile phone or tablet?
It is clear that the specifics of each direction is different, and the number of requests is not all you need to know in order to assess the profit from the mobile segment of users.
We would also like to understand how conversion will increase after connecting the mobile version of the site. Indeed, now your site is also displayed on mobile, you can go to it and even successfully place an order, sometimes a lot of work.
The goal is to find a formula for an approximate calculation of the increase in monthly turnover or even profit.
Here's what we got:
The formula is far from ideal, and some values are simply not where to get it. Also, the formula does not take into account the long-term consequences of using adaptive design technology, for example, increasing the site’s position in search results, which will lead to an increase in the number of visits in general. But let's try to evaluate.
So, you can take the initial conversion from your site analytics in Yandex Metric or Google. Conversion rates after creating an adaptive version of the site vary greatly from project to project, in this article ( 14 brands that increased conversion using adaptive design ) you can find statements by employees of various Western companies about changing the conversion of mobile users into applications after connecting adaptive design. The indicators of conversion increase from 13% to almost 400% percent are given.
Now the most interesting thing is, we need a share of mobile requests from the total number of requests per month for the selected key request. We selected 8 requests from different topics, including goods and services, the most different in meaning. To collect data, open sources were used (Wordstat Yandex).
Requests were targeted in Moscow, transaction requests were selected.
I will not give an example of calculation using the formula, there is too much error in conversion from mobile devices after creating an adaptive version of the site. But the changes will surely be, with a very high probability, in a big way, that is, the conversion will increase, but how much it depends on the market, the quality of the most adaptive version of the site, and thoughtfulness. A good responsive design allows you not to narrow, but to expand the sales funnel at all stages of the interaction of a mobile device user with your website.
Thanks for attention.
What, what figures are we talking about?
How much extra profit will I get?
How long will the adaptive version of the site pay off?
We also asked the same questions and could not find on the Internet any open statistics, visual indicators that can be used to understand how many people are looking for my product or service through a mobile phone or tablet?
It is clear that the specifics of each direction is different, and the number of requests is not all you need to know in order to assess the profit from the mobile segment of users.
We would also like to understand how conversion will increase after connecting the mobile version of the site. Indeed, now your site is also displayed on mobile, you can go to it and even successfully place an order, sometimes a lot of work.
The goal is to find a formula for an approximate calculation of the increase in monthly turnover or even profit.
Here's what we got:
The formula is far from ideal, and some values are simply not where to get it. Also, the formula does not take into account the long-term consequences of using adaptive design technology, for example, increasing the site’s position in search results, which will lead to an increase in the number of visits in general. But let's try to evaluate.
So, you can take the initial conversion from your site analytics in Yandex Metric or Google. Conversion rates after creating an adaptive version of the site vary greatly from project to project, in this article ( 14 brands that increased conversion using adaptive design ) you can find statements by employees of various Western companies about changing the conversion of mobile users into applications after connecting adaptive design. The indicators of conversion increase from 13% to almost 400% percent are given.
Now the most interesting thing is, we need a share of mobile requests from the total number of requests per month for the selected key request. We selected 8 requests from different topics, including goods and services, the most different in meaning. To collect data, open sources were used (Wordstat Yandex).
Requests were targeted in Moscow, transaction requests were selected.
I will not give an example of calculation using the formula, there is too much error in conversion from mobile devices after creating an adaptive version of the site. But the changes will surely be, with a very high probability, in a big way, that is, the conversion will increase, but how much it depends on the market, the quality of the most adaptive version of the site, and thoughtfulness. A good responsive design allows you not to narrow, but to expand the sales funnel at all stages of the interaction of a mobile device user with your website.
Thanks for attention.