Prospects for a shared consumption economy. Part 2
The first part of the article examined what is a sharing economy and how does the sharing model work in modern society. Now we will analyze successful examples of implementing projects with a sharing model.
To really understand the future trends of the sharing economy, it is worth building a model. What we actually did.
Situation: “How does a tourist in 2017 who decided to go on vacation organize his trip?”
The first question arises, where to attach a pet. Using the DogVacay service , we find a person for overexposure on vacation.
Next, we order a car at the airport at Uber .
Or for a local trip we find a fellow traveler using Blablacar .
We come to the apartments that we previously found on Airbnb :
For a quality acquaintance with the city, we find a local guide at Viatore .
As a result, we spend a great vacation and bring home a bunch of cool photos that can easily be hung around the apartment.
When arriving home from a trip, many understand that the first thing to do is cleaning. This problem can be solved by ordering specialists from Kabanchik.ua .
And we earned money for this trip due to the fact that for several months we rented out an unnecessary parking space in our yard using Yourparkingspace .
The essence of the idea is clear! Sharing economy now allows you to organize any process conveniently and much cheaper. Allows you to correctly redistribute resources in the world. People began to realize that owning something is not necessary at all. The main thing is to know where you can quickly get the right thing in the shortest possible time.
Most noticeable is a change in behavior patterns among young people. They especially like the idea of freedom from property. They can often change their place of residence, their lifestyle is relatively flexible. This applies not only to real estate, but also to cars.
The Millennium Children are culturally programmed to rent and lease and use things together. They have no instruction that after studying you need to work 15 years and save for the purchase of your own apartment. They do not buy newspapers, but grab and distribute the news via Facebook and Twitter. They do not buy DVD players, but share TV shows and shows in torrents. They don’t buy CDs, but subscribe to music on services like Spotify or AppleMusic.
Want to predict custom behavior in a few years? - Look how young people are behaving now and scale it to the whole world.
Also, there is an ever deeper immersion of sharing savings in business needs.
Last year, UBER and AIRBNB launched separate applications that are designed for business and will allow you to share personal expenses with corporate.
There are no corporate rates or discounts in these offers. Applications are more convenient for employees, since you can order a car or book a house directly from your corporate account and then not provide a report on the spent funds.
Over the coming years, revenue from Airbnb corporate customers is expected to catch up with private customers.
Also, many companies are starting to use technology sharing economy as marketing. The retail chain Home Depot has created a department in almost half of its stores (there are about 2000 in the US), where you can rent goods from carts to saws and drills. Michael Jones, director of this business, emphasizes that all items are in excellent condition and this is a competitive advantage over private rental offers.
General Motors has invested $ 3 million in RelayRides private car rental service. This is marketing. The company expects that the person who leased the Chevrolet will love this brand so much that it will buy it later. To stimulate demand for its cars, GM went on to read out the cost of rent in the payment for a new car.
In the future, this approach can be successfully used even in telecom: I rented a smartphone for several days, and then bought it, because I don’t want to give my favorite smart back.
An additional plus in the development of the economy of joint consumption is environmental conservation (car-sharing is able to reduce CO2 emissions into the atmosphere by up to 27%).
In Europe, services that make money by renting two-wheeled friends for rent, are thriving both in the private business segment and under the protectorate of administrative authorities.
The leaders are Paris, London, Amsterdam.
Economists have not yet decided how to value the sharing economy. They are faced with the question: whether a new value is created as a result, or simply new services replace an existing business.
Both answers are probably appropriate. A short-term negative effect on the economy is always possible, as a result, a person does not buy a new car. But in the long run, the economy wins, and that’s good for everyone.
To really understand the future trends of the sharing economy, it is worth building a model. What we actually did.
Situation: “How does a tourist in 2017 who decided to go on vacation organize his trip?”
# 1 We leave the dog for overexposure
The first question arises, where to attach a pet. Using the DogVacay service , we find a person for overexposure on vacation.
# 2a We go to the airport
Next, we order a car at the airport at Uber .
# 2b Find a fellow traveler
Or for a local trip we find a fellow traveler using Blablacar .
# 3 Come to the apartment
We come to the apartments that we previously found on Airbnb :
# 4 Find a local guide
For a quality acquaintance with the city, we find a local guide at Viatore .
As a result, we spend a great vacation and bring home a bunch of cool photos that can easily be hung around the apartment.
# 5 Order a master
When arriving home from a trip, many understand that the first thing to do is cleaning. This problem can be solved by ordering specialists from Kabanchik.ua .
# 6 Delivery of parking spaces
And we earned money for this trip due to the fact that for several months we rented out an unnecessary parking space in our yard using Yourparkingspace .
The essence of the idea is clear! Sharing economy now allows you to organize any process conveniently and much cheaper. Allows you to correctly redistribute resources in the world. People began to realize that owning something is not necessary at all. The main thing is to know where you can quickly get the right thing in the shortest possible time.
Predict future behavior
Most noticeable is a change in behavior patterns among young people. They especially like the idea of freedom from property. They can often change their place of residence, their lifestyle is relatively flexible. This applies not only to real estate, but also to cars.
The Millennium Children are culturally programmed to rent and lease and use things together. They have no instruction that after studying you need to work 15 years and save for the purchase of your own apartment. They do not buy newspapers, but grab and distribute the news via Facebook and Twitter. They do not buy DVD players, but share TV shows and shows in torrents. They don’t buy CDs, but subscribe to music on services like Spotify or AppleMusic.
Want to predict custom behavior in a few years? - Look how young people are behaving now and scale it to the whole world.
Separation of personal and business needs
Also, there is an ever deeper immersion of sharing savings in business needs.
Last year, UBER and AIRBNB launched separate applications that are designed for business and will allow you to share personal expenses with corporate.
There are no corporate rates or discounts in these offers. Applications are more convenient for employees, since you can order a car or book a house directly from your corporate account and then not provide a report on the spent funds.
Over the coming years, revenue from Airbnb corporate customers is expected to catch up with private customers.
Sharing economy as a marketing tool
Also, many companies are starting to use technology sharing economy as marketing. The retail chain Home Depot has created a department in almost half of its stores (there are about 2000 in the US), where you can rent goods from carts to saws and drills. Michael Jones, director of this business, emphasizes that all items are in excellent condition and this is a competitive advantage over private rental offers.
General Motors has invested $ 3 million in RelayRides private car rental service. This is marketing. The company expects that the person who leased the Chevrolet will love this brand so much that it will buy it later. To stimulate demand for its cars, GM went on to read out the cost of rent in the payment for a new car.
In the future, this approach can be successfully used even in telecom: I rented a smartphone for several days, and then bought it, because I don’t want to give my favorite smart back.
Environmental bonus
An additional plus in the development of the economy of joint consumption is environmental conservation (car-sharing is able to reduce CO2 emissions into the atmosphere by up to 27%).
In Europe, services that make money by renting two-wheeled friends for rent, are thriving both in the private business segment and under the protectorate of administrative authorities.
The leaders are Paris, London, Amsterdam.
The impact of the sharing economy on the market
Economists have not yet decided how to value the sharing economy. They are faced with the question: whether a new value is created as a result, or simply new services replace an existing business.
Both answers are probably appropriate. A short-term negative effect on the economy is always possible, as a result, a person does not buy a new car. But in the long run, the economy wins, and that’s good for everyone.