Why business needs openness

    Today we will share our own vision of how to make new technologies more open and understandable for a mass audience using the example of our IaaS provider . / Photo A Health Blog / CC

    What is the problem

    The transition to new technologies is always stressful. Often people are not ready to give up the usual tools to which they are accustomed, in favor of more effective new products.

    An example is cloud services. They did not appear yesterday, but a significant part of companies are still afraid to give control of their IT infrastructure outside.

    At the same time, maintaining your own fleet of servers is becoming an increasingly costly undertaking: you need to allocate capital investments, bear the costs of administrators' salaries and maintain your hardware.

    What can companies do to remedy this situation?

    Rule 1 - Openness

    The new technology will not tell about itself, but for those who are not an IT specialist it will be difficult to understand the intricacies of its device and fully appreciate the potential benefits.

    Company representatives should evaluate those channels that are most convenient and familiar to their audience. This opportunity gives you a feeling of confidence that you are ready to solve any difficulties and answer customer questions.

    Another significant plus of the openness policy is that you can use your corporate blog to share experience in solving various technological problems - to show how your product or service works in the real world.

    The third factor that allows you to call you a truly open company is the availability of thematic guides, which in simple words give answers to the most common questions, provide step-by-step instructions and tips for beginners.

    This tool allows you not only to give people the opportunity to act independently, but also to reduce the load of support services, regardless of the profile of your business.

    Rule 2 - What I Pay For

    If we are talking about a new technology, which still does not have many competitors, the client may feel uncomfortable because he simply does not have information about how much it costs for other companies. Even relatively established businesses, such as IaaS providers, are still struggling with how to make their pricing understandable and transparent.

    We decided to continue our policy of openness and willingness to help even those who are not IT specialists, and made a special calculator that allows us to quickly assess the level of necessary costs for certain cloud resources.

    We placed this tool on the main page of the site in order to immediately establish the necessary level of expectations. Similar solutions in combination with automation of office systems allowed us to increase the service revenue by 8 times within one year of operation.

    Rule 3 - This is a Developer's Problem

    Sophisticated interface, technical problems, high degree of support service loading - all this does not bother your customers. Few people are interested in understanding the details of the structure of your business processes and all kinds of difficulties associated with the work of your IT specialists.

    We believe that a company should be able to identify bottlenecks using analytics and monitoring tools. At the same time, it is important to hear customers and be careful about criticism.

    This approach directed us towards the creation of automated “configuration wizards” for working with the virtual infrastructure of our IaaS provider. These solutions help you perform basic tasks in seconds - you can create and configure a new server in just a couple of minutes.

    These nuances may not affect your revenue at the first time they are put into work, but they must change the attitude of your customers to what you do for their convenience. In many respects, such trust is the starting point for stable and long-term growth of the company.

    PS Other materials about the work of our IaaS provider:

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