How to attract visitors from social media according to the latest trends in mobile 2015?

In mid-2015, the return on investment in mobile advertising is constantly in rather high positions.
According to statistics compiled by the Google search engine , a much larger percentage of users from more than 10 countries, including the US and Japan, make their search queries using mobile devices much more often in relation to stationary devices. A similar trend is also facilitated by a number of factors associated with the latest developments of search engines to facilitate the search for certain queries, as well as an active and large-scale marketing company of the largest search engine around the globe.

Consumer behavior is changing daily and quite rapidly. And even the most talented digital marketers are finding it increasingly difficult to predict it. For many, smartphones play the role of the first and last thing used by the average person in their daily lives. Mobile devices in the modern world help to look from the inside at the average consumer, his friends, followers, as well as their everyday habits.
Here are a few reasons why every dollar spent on mobile advertising gains its unique value in the fast-paced world of Internet technology. Top

Strengths of Mobile Search

Based on data from SmartInsights , 80%Internet users are looking for information using smartphones. This figure is becoming increasingly convincing, given that 48% of consumers use search as the most common form for mobile surfing.
Paid search is increasingly becoming a field where the entire focus of attention is focused on maximizing the value of keywords. The evolution of search behavior in relation to cross-platform use of devices means that marketing strategies in relation to the mobile sphere should be considered not only important, but also extremely necessary for implementation.

Try starting with self-study.
Take your smartphone. Think about your intentions and start optimizing your existing resources.
A number of simple questions will help you get closer to the thinking of the average person in the mobile space. We give them further.
So, think about whether the content is easily read on the mobile version of your site? Is the design intuitive, the most accessible to use? If visitors are looking for your contacts or address, is it easy for them to go to the corresponding page? If they are looking for a phone number, there should be an active feedback button, for ease of making calls. These and many other simple details that lead your user to the relevant request will help build a certain trust not only in the site itself, but also in positioning it to purchase, which will naturally help to distinguish you from competitors.

This means that the global role at the moment is given to website optimization and the search for ads for mobile devices. With updates to algorithms such as Pigeon as well as Mobilegeddon , Google will pay more attention to local searches on mobile, so every position matters.

Growing Opportunities for Mobile Ads

From now on, marketers are eagerly focusing on increasing budget line items in the mobile advertising industry.
According to recent observations in 2015, spending on mobile ads is growing rapidly, reaching 50%, which amounted to $ 28 720 billion in cash. It is known that this is almost 49% of the budget of all total advertising costs in the digital field, based on information obtained from eMarketer reports.

Trend in the impact of devices on society

According to Nielson , a 63 percent increase in the user’s time spent in mobile applications was recorded. This is almost 37 hours and 28 minutes per month when a person uses the application.
At the moment, social networks are not only a means for active communication, but also applications where brands receive the most recognition. According to pew, the percentage of users who use Twitter and Facebook to publish and share news continues to grow monthly. Which is not surprising, since most people, using Twitter, try to keep us updated on events and news: both official and personal. A large number of users create accounts on social networks in order to be in the trend of communication, and this is probably also a great way to attract new users.

Social networks are constantly changing, and recently, many large platforms are looking for new ways to engage mobile users. This includes various tricky posts in news feeds that draw attention to the retail application itself and constantly change the trend in content marketing. By the end of 2014, mobile video reached about 55% of data usage, according to Cisco’s 2015 mobile forecast .

This gives an affirmative signal to focus on mobile content, as well as its ability to manage ROI for brands. Marketers should actively use these new trends and existing data, or take into account the huge risk of losing potential revenue.

Information is available more than ever.

Analyzing the behavior of the device search principle can be difficult, but we always have at our disposal tools for such purposes.
In 2014, more than half (62.5%) of search engine users also searched on their mobile phones. eMarketer predicts a rapid increase in this number by more than 90% over the next five years.
Every dollar invested in your mobile device is becoming more and more valuable.

More contextual information is transmitted along with each click, swipe and scroll. Now, more than ever, shoppers are using the Internet for their offline solutions, seamlessly integrating digital power into the world of real-world solutions. For consumers in 2015, the use of mobile devices should be closely linked to everyday life in order to easily make purchases or sales.

Last year, Google introduced store shopping analytics, which helps retailers keep track of users who go to the store through ad searches.

According to NinthDecimal research , store visits increased by 80 percent during the first day after a mobile ad was published, compared to average store visits.

Market Growth and Millennials

Customers between the ages of 18 and 34 account for more than half of those who use the Internet to shop and spend money online.
Now it is about 79 million Millennials in the United States compared to 48 million in Generation X. Their large volume and purchasing power will not only dictate, but also determine the development trends of e-commerce and mobile marketing in general.
It is no secret that almost half of the Millennials made purchases via telephone, and this number continues to grow.
According to PewSocialTrends, 41% of Millennials rated their smartphones as the main communication format. More and more consumers are most often using search engines to scout and make a choice: make a purchase in a store or on the Internet.

Their daily habits should predetermine further trends in the development of mobile marketing in order to remain as relevant as possible to user requests and needs. Millennials and many other users of all ages have enough tools at their disposal to make their purchasing decisions.
This begs the obvious conclusion about the need for active use of these tools by web marketers, as well as business owners and companies directly interested in increasing their sales. BYYD • Mobile Advertising Platform