Review: pop-up PadiAct subscription form

When it comes to building a subscriber base, it’s always interesting what creative elements can be used to attract attention and, of course, get an email address.

On many sites, we can still see a static form for entering email, which takes a separate place. Like here:

This approach lacks:
• interactivity;
• communication with the visitor;
• individual approach;
• ergonomics in the use of page space;

The PadiAct service , to which the review is devoted, offers a simple way to optimize the work with the subscriber base.
The widget will help to create an attractive pop-up subscription form with display settings for different categories of website visitors.

The service of placing a pop-up window is also available for the mailing services themselves, but this makes no sense without taking into account the behavioral factors, which is implemented in PadiAct.

The system is based on targeting criteria: referral source, time spent on the site, last visited pages and others. You just need to indicate who should see the form. Then it remains to monitor the campaign, which is activated using the API key of the mail client.

You can choose one form for showing to visitors who are new to the site for the first time, another form for regular visitors, or many different forms that are selected depending on which pages the client visited and what actions he performed.

Form Design


Of course, you can add as many fields to the form as necessary, including fields with your headers.


PadiAct will cope with the rest by providing instructions on how to add a form to the site, connect a Google Analytics account, and more.

Settings for the appearance of the form are carried out using HTML-code, which means unlimited design possibilities. You can use standard templates. There is no drag-and-drop editor.



Until the moment when you determine the best display parameters and select, the design can conduct A / B testing.

Sticky widget

The second widget configuration. The word "sticky" (rus. - sticky) perfectly reflects its main difference: it is a static plate with an offer to subscribe, which is available on all pages of the site:


After clicking on the widget, the full subscription form opens. There are 4 options for the location of the die.
The style is configured in the same way: you can use standard styles (there are 3 of them), changing only the text, you can use HTML.

Keeping statistics with Google

One of the most important advantages of PadiAct is real-time reporting. Using Google Analytics, your personal account reflects the detailed statistics used in advertising campaigns: the level of conversion from the form, the average time spent on the site, days with the best and worst rates.


By default, every time a site visitor interacts with the PadiAct widget, all the details are sent to the Google Analytics account.

All relevant PadiAct reports are always available there:

• the number of visitors to whom the form was displayed (Total Displays);
• the number of visitors who have subscribed;
• the number of visitors who closed the form without entering email (Closed).

Efficiency of PadiAct

In an interview for, founder and CEO of PadiAct Claudiu Murariu said that he considers the main advantage of the pop up widget.

“What I really like - the form opens a dialogue between the visitor and the website, a channel is created for communication with the client. After receiving the email address, you can continue to communicate for a long time: not only through the form, but then through the mailing list, ”says Claudiu Murariu.

Claudiu calls targeting the secret ingredient of the pop up campaign: “Targeting is why people don’t leave the site as soon as they see the pop up window. If it appears immediately upon entering the site, most visitors will not even read the message, as this is distracting. On the other hand, if a subscription is offered without any obvious benefits and advantages, the indicators will also be low. ”

On the PadiAct website, the “ Client Stories ” section presents the most effective campaigns.

I’ll duplicate one of the cases:

company managed to increase the percentage of subscriptions by 21 times in less than a month.
Ringer is the largest Swiss media company producing more than 120 newspapers and magazines.

They placed the PadiAct form on the websites of their portfolio and received an increase in the number of subscriptions by 2100% - from a three-digit to a five-digit number of subscribers per month.

A / B testing allowed us to determine the best targeting parameters and maximize subscription performance.

Analogs in Russia

In Russia, other pop-up plugins are used, both paid and free.

Simple Popup Plugin ;
WP Super Popup and others.

These options allow you to display a subscription form on any page of the site and are easily customizable. Services do not have ready-made templates; you can create them using Dreamweaver or HTML.

Subscribe Popup ;
Ninja Popups for WordPress ;
All-in-One Subscribe Popup .

Services with wide functionality and price from 8 to 16 $. All of them, like PadiAct, have an English-language interface.

Paid widgets allow you to fine-tune the display of the form, support work with social networks, and have standard design templates. They have few key differences, so you need to choose a service by comparing specific, necessary criteria. More details about the functions can be found on the links.


Installation and configuration of PadiAct takes place in a few clicks. The widget integrates with the email client using the API key. Among the available email clients there are also frequently used in Russia. In general, the site states that you can use any mail service with the ability to bind by API.

image"alt =" image "/>

A java script is placed on the PadiAct website.

For simple interaction of the service with WordPress websites, a special plugin has been developed. You just need to download and activate it in the Plugins section.

The trial period for using the service is now 30 days. This time is enough to use Campaign Monitor to see if there is a difference in the number of subscriptions you receive.
PadiAct believes that it is possible to achieve a conversion of 10% (that is, every 10th person who sees the form makes a subscription). This is very good if you take, for example, a large store.

The application has a support section with a detailed description of all functions: installation, configuration, statistics, etc., which, however, like the entire interface, is available only in English.

The tariff schedule is built on the number of subscribers, you can use the service for free until their number reaches 50. You can conduct A / B testing only after receiving at least 300 subscriptions.

image"alt =" image "/>

In short, if you are looking for a simple way to unobtrusively contact customers and get new subscribers, use PadiAct, and leave your subscription bonuses to yourself.

Also popular now: