The place of the “goal” in the workflow
I think everyone knows what a “goal” is - goals in life, goals at work, why they are needed, but, as I have seen from my own experience in working with clients, it is extremely rare for those who set goals for themselves. And it would be necessary. If the owner of the average company does not have a concrete understanding of what, in fact, to go, what to develop, what to achieve, then there can be no talk of any increase in the company's profit and development. But first things first.
It's no secret that the goal of creating most companies is to make a profit in the first place, unless, of course, you plan to do charity work. And from this main goal all the components follow, such as: increasing the company's profits, increasing the number of customers, increasing the average check, increasing the brand awareness of the company, raising the skills of specialists, expanding the staff of the company, etc. There can be many such goals, priorities everything is arranged in its own way. But the vast majority of such owners of small and medium, and not rarely large businesses do not set themselves any intermediate goals to increase any indicators. Some cannot because of inexperience and are afraid to be deceived, they just work and everyone who does not think about anything makes ends meet, others do not want to
And my colleagues and I decided to fight this and set ourselves such a goal. Try to teach clients to set goals. Communicating with new customers every day, we ask the question: “What goals do you set for yourself? What do you want from cooperation with our company? Do you have any development plan for half a year or a year? ” Most often we hear such answers: “I want more money”, “I want more sales”, “I want more customers”, “I want more positions on my site’s requests in the TOP 10 search engines”, “I want to increase the average check”, “ I want more traffic on the site ”and stuff like that. These are the goals of our customers. How do you think these goals are achievable? If we bring one more client to the company, then the goal has already been achieved. But is that the goal that you set for yourself? Next we ask the following question: “There is an understanding, how much do you want to increase sales, average bill, number of calls, etc.? ”Units answer this question in numbers, the rest say:“ I don’t know. ” Here it is the trouble. Many decided that they issued an IP or LLC and that’s all, they are already businessmen. But elementary, a preliminary analysis of market capacity, analysis of demand and competitiveness in the selected field of activity was not carried out. I decided that I would sell phone cases through the site, I would sell, all have phones. And I’ll try to sell machines at the same time. Therefore, in our work we try to find out the specific goals of our clients so that it is clearly visible what we are going to and what results we will achieve. Many decided that they issued an IP or LLC and that’s all, they are already businessmen. But elementary, a preliminary analysis of market capacity, analysis of demand and competitiveness in the selected field of activity was not carried out. I decided that I would sell phone cases through the site, I would sell, all have phones. And I’ll try to sell machines at the same time. Therefore, in our work we try to find out the specific goals of our clients so that it is clearly visible what we are going to and what results we will achieve. Many decided that they issued an IP or LLC and that’s all, they are already businessmen. But elementary, a preliminary analysis of market capacity, analysis of demand and competitiveness in the selected field of activity was not carried out. I decided that I would sell phone cases through the site, I would sell, all have phones. And I’ll try to sell machines at the same time. Therefore, in our work we try to find out the specific goals of our clients so that it is clearly visible what we are going to and what results we will achieve. And I’ll try to sell machines at the same time. Therefore, in our work we try to find out the specific goals of our clients so that it is clearly visible what we are going to and what results we will achieve. And I’ll try to sell machines at the same time. Therefore, in our work we try to find out the specific goals of our clients so that it is clearly visible what we are going to and what results we will achieve.
Often it is necessary to face the fact that the client cannot designate a specific goal, except as "I want to earn more." In such situations, managers try to help customers decide on a goal, no matter how strange it sounds. For many years of experience, we have come to the conclusion that many customers should first of all be interested in developing their own business - this is a paradox. This is everywhere and this is the trouble of our customers.
Sometimes you have to set a goal for the client. We offer the client some attainable goal, designate the time frame for its achievement, draw up a plan for the implementation of this goal, achieve it, make a report to the client and show the result. The client sees the effect, and he becomes interested, he is involved in his own business process. He begins to independently formulate new goals for himself, for us, both for performers and for his company. This is our initial goal.
So, we have identified the goals of the client. We must clearly understand what the client wants, what goals he sets. Further, it is necessary to check the attainability of the identified goals, since most business owners are very ambitious, and sometimes too much to achieve their goals. In this case, we analyze whether the market capacity allows us to solve such a problem. The advantage of the Internet is that everything can be expressed in numbers and counted, hence we can conclude that we can offer the client. If the goal is achievable, we determine the timing of its implementation. If the goal is unattainable, we identify the maximum that is realistic to achieve and also set deadlines for the implementation of the task. Also, often we are faced with the fact that the goal that the client sets is absolutely not advisable. That is, it is simply his desire, it may be ineffective in the future, unprofitable.
At the stage of verification of the goal:
- We must be 100% sure of what the client has a goal.
- Is the manager and the client correctly understanding the same goal.
- It is necessary to say the goal for its approval.
- It is necessary to check the attainability of the goal.
- Check the “expediency” of the goal.
Our managers are guided by these points before starting work with a client. We explain why everything is studied so thoroughly. In the field of service delivery, where it is necessary to show the result of cooperation, it is necessary to set goals very clearly, so that the result can be felt, that the cooperation is as transparent as possible, and the client understands what he pays to the contractor.
After checking the goals, if necessary, adjust them together with the client. On this the most painstaking task is solved. After we clearly recognize the goal of the client, we begin to create a plan to achieve it, with clear deadlines and steps. After we approve the plan with the client and the specialists of the technical department, marketing department, etc. enter the business, it is very important here that the intermediate tasks be carried out consistently and on time. After each solved task on the way to the first goal, we notify the client about this. We keep him in the course of the work.
We have achieved our goals - what next? The customer is satisfied, he likes, everything is fine. And here the very notorious comfort zone appears. Often, having achieved little success, clients stop there. “Now the process has been established, you can take up personal life, etc.” And at this moment it is necessary to analyze the result and formulate new goals, so as not to stand still, move on. After all, there are many aspects in the business process that can be improved and improved. We conducted an analysis of the results, provided a report to the client. We pointed out the positive and negative sides, provided a number of recommendations on how to change them, and proceed to the formation of new business goals for the client’s company. After the initial result is obtained, the client, as a rule,
Further, we act in the same vein: we have formed new goals, checked how achievable they are, if necessary we have adjusted, approved and started to achieve it. This process can be applied both to the macro goals of the company, and to the micro goals of their personal goals on the way to achieving some kind of global goal.
The life of a client in a company is a difficult path, consisting of identifying the goals of clients, updating their goals, achieving their goals and creating new goals. The process of setting and achieving goals should ideally be cyclical. There is always room to grow and develop.
Set goals and achieve them, and you will constantly see the result of your efforts, which cannot but satisfy the potential for further development.
It's no secret that the goal of creating most companies is to make a profit in the first place, unless, of course, you plan to do charity work. And from this main goal all the components follow, such as: increasing the company's profits, increasing the number of customers, increasing the average check, increasing the brand awareness of the company, raising the skills of specialists, expanding the staff of the company, etc. There can be many such goals, priorities everything is arranged in its own way. But the vast majority of such owners of small and medium, and not rarely large businesses do not set themselves any intermediate goals to increase any indicators. Some cannot because of inexperience and are afraid to be deceived, they just work and everyone who does not think about anything makes ends meet, others do not want to
And my colleagues and I decided to fight this and set ourselves such a goal. Try to teach clients to set goals. Communicating with new customers every day, we ask the question: “What goals do you set for yourself? What do you want from cooperation with our company? Do you have any development plan for half a year or a year? ” Most often we hear such answers: “I want more money”, “I want more sales”, “I want more customers”, “I want more positions on my site’s requests in the TOP 10 search engines”, “I want to increase the average check”, “ I want more traffic on the site ”and stuff like that. These are the goals of our customers. How do you think these goals are achievable? If we bring one more client to the company, then the goal has already been achieved. But is that the goal that you set for yourself? Next we ask the following question: “There is an understanding, how much do you want to increase sales, average bill, number of calls, etc.? ”Units answer this question in numbers, the rest say:“ I don’t know. ” Here it is the trouble. Many decided that they issued an IP or LLC and that’s all, they are already businessmen. But elementary, a preliminary analysis of market capacity, analysis of demand and competitiveness in the selected field of activity was not carried out. I decided that I would sell phone cases through the site, I would sell, all have phones. And I’ll try to sell machines at the same time. Therefore, in our work we try to find out the specific goals of our clients so that it is clearly visible what we are going to and what results we will achieve. Many decided that they issued an IP or LLC and that’s all, they are already businessmen. But elementary, a preliminary analysis of market capacity, analysis of demand and competitiveness in the selected field of activity was not carried out. I decided that I would sell phone cases through the site, I would sell, all have phones. And I’ll try to sell machines at the same time. Therefore, in our work we try to find out the specific goals of our clients so that it is clearly visible what we are going to and what results we will achieve. Many decided that they issued an IP or LLC and that’s all, they are already businessmen. But elementary, a preliminary analysis of market capacity, analysis of demand and competitiveness in the selected field of activity was not carried out. I decided that I would sell phone cases through the site, I would sell, all have phones. And I’ll try to sell machines at the same time. Therefore, in our work we try to find out the specific goals of our clients so that it is clearly visible what we are going to and what results we will achieve. And I’ll try to sell machines at the same time. Therefore, in our work we try to find out the specific goals of our clients so that it is clearly visible what we are going to and what results we will achieve. And I’ll try to sell machines at the same time. Therefore, in our work we try to find out the specific goals of our clients so that it is clearly visible what we are going to and what results we will achieve.
Often it is necessary to face the fact that the client cannot designate a specific goal, except as "I want to earn more." In such situations, managers try to help customers decide on a goal, no matter how strange it sounds. For many years of experience, we have come to the conclusion that many customers should first of all be interested in developing their own business - this is a paradox. This is everywhere and this is the trouble of our customers.
Sometimes you have to set a goal for the client. We offer the client some attainable goal, designate the time frame for its achievement, draw up a plan for the implementation of this goal, achieve it, make a report to the client and show the result. The client sees the effect, and he becomes interested, he is involved in his own business process. He begins to independently formulate new goals for himself, for us, both for performers and for his company. This is our initial goal.
So, we have identified the goals of the client. We must clearly understand what the client wants, what goals he sets. Further, it is necessary to check the attainability of the identified goals, since most business owners are very ambitious, and sometimes too much to achieve their goals. In this case, we analyze whether the market capacity allows us to solve such a problem. The advantage of the Internet is that everything can be expressed in numbers and counted, hence we can conclude that we can offer the client. If the goal is achievable, we determine the timing of its implementation. If the goal is unattainable, we identify the maximum that is realistic to achieve and also set deadlines for the implementation of the task. Also, often we are faced with the fact that the goal that the client sets is absolutely not advisable. That is, it is simply his desire, it may be ineffective in the future, unprofitable.
At the stage of verification of the goal:
- We must be 100% sure of what the client has a goal.
- Is the manager and the client correctly understanding the same goal.
- It is necessary to say the goal for its approval.
- It is necessary to check the attainability of the goal.
- Check the “expediency” of the goal.
Our managers are guided by these points before starting work with a client. We explain why everything is studied so thoroughly. In the field of service delivery, where it is necessary to show the result of cooperation, it is necessary to set goals very clearly, so that the result can be felt, that the cooperation is as transparent as possible, and the client understands what he pays to the contractor.
After checking the goals, if necessary, adjust them together with the client. On this the most painstaking task is solved. After we clearly recognize the goal of the client, we begin to create a plan to achieve it, with clear deadlines and steps. After we approve the plan with the client and the specialists of the technical department, marketing department, etc. enter the business, it is very important here that the intermediate tasks be carried out consistently and on time. After each solved task on the way to the first goal, we notify the client about this. We keep him in the course of the work.
We have achieved our goals - what next? The customer is satisfied, he likes, everything is fine. And here the very notorious comfort zone appears. Often, having achieved little success, clients stop there. “Now the process has been established, you can take up personal life, etc.” And at this moment it is necessary to analyze the result and formulate new goals, so as not to stand still, move on. After all, there are many aspects in the business process that can be improved and improved. We conducted an analysis of the results, provided a report to the client. We pointed out the positive and negative sides, provided a number of recommendations on how to change them, and proceed to the formation of new business goals for the client’s company. After the initial result is obtained, the client, as a rule,
Further, we act in the same vein: we have formed new goals, checked how achievable they are, if necessary we have adjusted, approved and started to achieve it. This process can be applied both to the macro goals of the company, and to the micro goals of their personal goals on the way to achieving some kind of global goal.
The life of a client in a company is a difficult path, consisting of identifying the goals of clients, updating their goals, achieving their goals and creating new goals. The process of setting and achieving goals should ideally be cyclical. There is always room to grow and develop.
Set goals and achieve them, and you will constantly see the result of your efforts, which cannot but satisfy the potential for further development.