Is it time to have a personal Big Brother? The state is not always us

A student at Moscow State University rushed to ISIS, managed to stop the Chechen guys rushing to Syria at the border, etc. Do you think a new trend will pass you, your friends and relatives? Not ISIS, so the sect of “God Kuzi”, dietary supplements from old age, football fans, drugs in schools, institutes and “discos” - the modern world is multifaceted in its temptations. How to deal with a new evil, how to protect your loved ones and loved ones in time? After all, neither Google nor Yandex are here to help us ...


The topic is vast and serious - one article does not cover everything. And, unfortunately, society and governments in different countries of the world react in every way - mostly late, not large enough, and not strategic at all. So it makes sense to rely primarily on yourself.

First, a few common “scary" numbers:
- Humanity daily generates 30 billion messages (tweets, PM, mail, comments, etc.);
- From this ocean, the cries are public - of the order of 2 billion ;
- The Russian-language stream of public (open to all) messages - about 50 million .

For those who like to see the structure of sources and social networks, including Megamind with Habr - here is a link to an online scoreboard for 10.000+ resources :


Next - more: media materials , including discussions and comments on articles, make up only ... 0.6%humanity generated data. Therefore, it is not surprising that in just 3 years, the database of messages in Brand Analytics, the largest archive of Russian-language social media and media, has already doubled the number of indexed pages in the Yandex database.

Without going into details (Big Data, Data Sience, linguistics, etc.), it is important to understand:

1. No one will put information on the Internet on your head if a person doesn’t take the first step - he enters into a group, subscribes to someone else Twitter, will respond to the request in PM, will post all the "insider" information about himself in the profile and his many, even addressless, messages, photos and videos.

2. The consequence of claim 1: activity monitoring allows you to identify at the earliest stage, yetin the phase of "capture attention" , contact with future adverse effects.

3. Monitoring can be thematic (event) or object (person or group, position) . Examples of thematic monitoring: Olympic Games, increase in prices for housing and communal services, paid parking. Examples of object monitoring: your VK account, comments on the article of a top blogger.

The state is obliged (you can throw a brick at me, but do not forget to pick it up when your friend or daughter finds themselves in a difficult situation, succumbing to the temptation in social networks) to engage in thematic monitoring in social media. In China, everything has been done in advance and wisely, in Russia - so far at the level of Roskomnadzor’s post-reaction to media sites and equivalent to them, for example, top bloggers and groups on VKontakte. Therefore, 200 people are planted in China after a couple of hours for a panic in messages during the stock market crisis, and in Russia the series “Roskomnadzor against everyone, including itself” lasts for months, while the Internet is teeming with scammers.

For those who did not pay attention, I emphasize: the state is obliged to engage in THEMATIC (event) monitoring, as well as conduct outreach to people, especially young people and children, and ways of protection in non-public communication with strangers. The activity of object monitoring lies with the people themselves: first of all, we ourselves are responsible for our near and dear ones, and each family follows its own principles - is there a smell of alcohol from the 8th grader of the son, or from which hangover the daughter began to wear a hedge instead of a mini skirts.

Below will be a translation of two articles describing the dynamics of the state version, according to which country N2 went by population - India - in which people are also exposed to a huge online impact on religious, ethnic, and economic grounds.

For those who have finally thought about the safety of their environment, I advise you to try some kind of tool for object monitoring of social media. You can consider advertising, but it’s better to turn on your head and see what tools we now have to solve new challenges? - The other day, our colleagues from Brand Analytics launched the service of simple monitoring of Russian-language social media - BA Express, which allows, among other things, to see mentions of people, social network accounts, nicknames and others. A good start is to quickly check yourself and loved ones “for free” - 100 Mention is given when registering with Express, and if you and your environment are not particularly mentioned anywhere, then free will last for a long time. And then someday the state will take up its tasks so that the parents do not rush to Turkey, pull the daughter out of the hands of fanatics.

Link to BA Express :

Articles on India are dated March (the last events of November 2014) and this September 2015, clearly show the dynamics for the year of the state approach to monitoring the information field - from the narrow urban “police” object approach to state thematic, with a wide range of tasks both domestically and abroad.

March 2015
India establishes a social media monitoring laboratory

Mumbai police created a structure for monitoring social networks to identify public sentiment in order to identify situations that could lead to mass demonstrations or protests.

A specially trained team of 20 police officers, employees of the Laboratory of Social Media, monitor publicly discussed issues day and night, tracking changes in mass attitudes that can result in large-scale gatherings or protests.

The Social Media Laboratory, opened by Bollywood actor Abhishek Bachchan, will measure people's moods on social media. They will also watch especially active Internet citizens on Twitter, Facebook, Google+ and other social networks. In other words, the police will keep online activists under tight surveillance.

In November 2014, the actions of the Mumbai police caused outrage and fierce debate about Indian Internet laws, after the arrest of two young girls for Facebook posts criticizing the actions of the Mumbai police following the death of a local politician. This was followed by several arrests throughout India for political cartoons or comments written on the Internet.

Naturally, the question arises of freedom of expression and the rights of Indian citizens. However, the average social media user will not have to change their behavior and habits, as this observation is in no way connected with censorship. The task of the Laboratory of Social Media is to prevent demonstrations and protests that could undermine the life of not only a large city, but the entire state.

Moreover, most police stations in India, such as in Delhi, already have their own cyber cells that actively support law and order. Delhi police are active on Facebook and Twitter, not only observing users (for crimes), but also accompanies the city’s traffic map in real time.

Millions of teens from all over India are already actively using social media. And therefore, a certain form of moderation and monitoring is necessary, especially for people at an early age, in order to prevent cases of cyber-bullying and possible crimes in time.

Of course, the debate on “Freedom of Expression vs Online Monitoring” will always be, but social media users should be aware that monitoring public messages helps protect people's safety, both on the Internet and outside. The media usually only talks about how the online police arrest someone, although she is also actively working to ensure the safety of people and their loved ones throughout India.

According to experts in the field of social media, the volume of data in public messages (tweets, posts, comments) is so large that it is almost impossible to provide full-scale monitoring. Therefore, the police will first identify users who have previously been convicted, or who have anti-social or anti-national views and track their activities on the Internet.


September 2015
India Launches Continuous
Social Media Monitoring to Fight ISIS The
Government of India has announced the launch of the Situation Center for Social Media Analysis on an ongoing basisto combat the growing influence on the minds of Islamic State citizens (ISIS). The project will be implemented jointly by several law enforcement agencies and includes analysis of information from social media to identify problem areas and prevent crime.

In August, the National Anti-Terrorism Center was created in India, and 6 Indian ministries, including the Ministry of Internal Affairs and the Ministry of Foreign Affairs, will closely cooperate within the framework of the Situation Center.

ISIS, a jihadist-minded terrorist organization, is known for attracting young people from around the world, including through social networks. On the side of ISIS, between 20,000 and 30,000 foreigners are fighting against government forces in Syria and Iraq.

Once you read this material on a technical resource, it means you definitely have an understanding of the new world order and you are responsible for the people around you.

Take care of yourself and loved ones. Any "Big Brother" will not solve our own problems, but can warn in time.

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