Developer Angry Birds will cut about 40% of employees and close a number of projects due to financial difficulties

    Developer Angry Birds Rovio Entertainment plans to lay off about 40% of employees. Rovio management decided to abandon their plans for work in the field of education. 260 employees will leave the company, writes The Guardian. In 2013, about 800 people worked at Rovio. In October 2014, the company reduced 110 employees.

    The priority areas for the development of the company will be games, media products and consumer goods.
    “Over the past few years, Rovio's growth and its desire to explore new business opportunities has been incredible. As a result, we started doing too many things at once, ”said Rovio CEO Pekka Rantala. Now, in connection with certain financial difficulties, this can not be sprayed.

    The new game monetization scheme could adversely affect the company's affairs, TechCrunch believes . As time has shown, the use of the freemium model was ineffective.

    Rovio's operating profit fell 73% in 2014. The main reason is a drop in demand for related products of the company: toys, clothes, drinks. Recently, the main product of Rovio Angry Birds is rapidly losing popularity, Business Insider reported .

    In July of this year , Angry Birds 2 was released . It became the first full-fledged sequel to the game since 2009. In the first month, it was downloaded over 50 million times. However, the new game does not appear to have reversed the downward trend in the company's revenue. In american appleThe App Store Angry Birds 2 is 58th in revenue. In the UK, it takes 44th place, and in native Finland, the game is located in 29th position.

    In 2016, the company plans to release a feature film based on the game Angry Birds.

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