Creating a successful business without becoming a geek

Business development is increasingly reminiscent of the game of roulette. Sometimes you wonder why the most moronic ideas are fired, and those that you worked on for a long time can be dumped into the basket. But not always “fart” takes place.

There are sad statistics - 80% of startups work on the basket. The reasons are different: starting from the product itself, ending with the inability to sell.

We all create or have created a certain product, our startup. We believe in him and in ourselves. Some are sure that this is a matter of their life, they become geeks. In my opinion, this is the worst thing that can happen. But more on that later.

Consider startups with a “twist”, because creating an e-shop for cell phones and shouting that he has created a megastart that will push the Euroset, connected and the whole world, already seems nonsense.

So, we have chosen a niche and "raisins." The next, mandatory step is a trip to a potential client. Choose at least 50 potential consumers of your product and go!

At this stage, you can understand how much your product is interesting to consumers.

We chose 30. Now we understand that this is not enough. Our project is already in full swing, but it turns out there are those who are willing to pay, but in a different way. Now we are finalizing the principle of monetization. And how many customers have gone?

Interviewing and meeting potential customers is best done together. So that for every objective “no”, you do not find 10 subjective “yes”.

You understand - the project is a bomb, it is needed. Congratulations, you are guaranteed 5% success.

Create a one-page description of your project. Do not be lazy, describe it correctly, simply and with a minimum of letters. Make a field with soap input and a button "inform about release". Start collecting customers before the project is released. The same applies to existing projects, before the release of new functionality or “raisins”.

With the advent of the Internet in our lives, there have been a huge number of ways to advance. But offline methods remain the highest quality way to attract. I mean personal connections, cold calls, word of mouth, etc.

You can highlight a separate book for promotion channels, but here I want to dispel the need for SMM for the b2b segment.

Do not spend money, effort and time on SMM until a certain point. Social The network for b2b is not a way to promote a project, but a way to control those who are already working with you. There will always be satisfied and not very. Every thousandth person who has received positive emotions will write a positive review, but negative ... Well, you know :-). So, having already a decent mass of customers, the group on social networks allows users to pour out their emotions, questions, etc. where you need it, and not on the entire Internet.

And finally, do not become geeks, do not endlessly modify your product, spending all the money, in the hope that the project is a bomb and it will later be sold. We must sell now. An ideal business should be built first in the head, and only then in the heart.

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