While watching, got two towers

    We decided to break away from the next episode to write this article. And you, for certain, broke away from the next episode to read it. If you are tired of counting the hours of life spent in vain on watching TV shows, we will help you. It all depends on what you are watching and for what purpose. So, what series do you need to watch in order to get smarter and more professional?

    PS There are no spoilers in the article!




    Finance Yourself, TV Series South Park, episode 1, season 18



    This episode is the first in the world, without exaggeration, Bible of a startup and a fundraiser. How to promote a startup and attract investment? How to quickly form a pool of brand advocates? How to conduct branding and rebranding? As you can see, this episode should be watched by the whole team at the meeting: marketers, PR specialists, designers, brand strategists will find a lot of informative and useful for themselves. Bonus for top managers: the episode contains a short course on the public presentation of large projects.

    "Jared and His Assistants", the series "South Park", episode 2, season 6


    Within 20 minutes you will take a full course on co-branding campaigns, as well as the proper organization of work with the brand face. But what is the theory without practice? In the center of history are 2 demonstration cases: the federal Subway campaign and the regional campaign of ShityWOK restaurant. And you will learn how to carry out liposuction at home.

    "17 moments of Spring"




    Every spy is a very fast marketer. Its success is based on the situational alertness phenomenon with a very short NORD loop, which is also sometimes called the Boyd cycle: “observation” - “assessment of the situation” - “decision” - “action”. The better the spy, the shorter the cycle and the shorter the reaction time, on which the agent’s life depends. If we take a closer look at the Boyd cycle, we will understand that marketers do the same when developing a strategy, only sooooo slowly. To pump, we watch “17 Moments of Spring”, in which Stirlitz skillfully uses the NORD loop, although he does not know about it.

    Game of Thrones




    Thanks to the new marketing understanding of Game of Thrones, you can watch this series right at work in the time allotted for self-education. And while others will see only dragons, you will see the very essence.

    • Each House has its own positioning, reinforced by the logo and commercial message. Moreover, these basic elements of communication platforms accurately reflect the Great ideas of each brand, and their laconicism and rhythm make it possible to remember the slogans the first time: “Winter is coming”, “We do not sow”. Homes support their brands by constantly providing RTB. From series to series, we observe how family strategies develop, and at the end of the season we understand who managed to hold out longer in the market.
    • Lannister’s financial insight is an invaluable experience for media planners and strategists: the ability to properly allocate budgets, calculate ROMI for each tool, and invest wisely in the right channels. And most importantly - debt repayment as a solid foundation for reputation management.
    • Territory marketing is brilliantly conducted at every House: all market players have an accurate idea of ​​where this or that family is based and how to get to it, as well as how the area reflects the character of the brand.

    As a spectator, that is, as a market expert, looking at all business processes from the side, you can work out many military strategies and tactics, find new solutions, evaluate the situation holistically and train your skills in anti-crisis marketing.

    Breaking Bad (Breaking Bad)




    Find your niche, assemble a team, organize all business processes - now you can approach the management of a marketing agency from an academic point of view (the main character - Doctor of Chemistry - will not advise anything bad).

    • The right choice of partners for business: form a team of people-opposites, so that they completely complement each other and are important for business.
    • Search for new markets. Here, of course, one can not do without an emphasis on the fact that communication is everything. But a good audit of the market and the search for a free niche became the basis for the success of the main characters Walter and Jesse.
    • Work with competitors. Do not think that we offer to arrange skirmishes and destroy competitors in a figurative sense. Remember better the negotiations, dialogues and monologues from the series: the ability to convince in a word, build confidence in yourself with the right arguments - and competitors can become excellent partners in the future.
    • The “Better Call Saul” advertising message became the name and idea of ​​a separate series, which emphasizes the excellent positioning of a lawyer who knew how to present himself and knew how to work correctly with non-standard clients.


    Better Call Saul (Better Call Saul)




    Recommended for all startups. Starting a business is always difficult, especially when there is high competition, minimal starting budgets, and there is no close partner. How to be? Do not despair, stay true to your principles and include a little imagination to find a free target audience. The protagonist of the series Sol found his niche as a lawyer: he became a lawyer for single or abandoned pensioners! The right approach to the target audience (lonely pensioners need to be kind and attentive to all their problems with them, they are poorly versed in laws and afraid to be deceived by their relatives), patience (for example, wait until the old woman rises to the second floor and goes back down ), well-built communications (for example, Sol posted ads at the bottom of jars of yogurt,

    Force Majeure (Suits)




    “Mad Men” in a modern way, but in the lead roles - a couple of lawyers: one is the shark of the world of law Harvey Spectrum, the second is the half-educated genius Mike Ross, a newly made trainee of the company with a criminal past. There are many similarities between marketers and lawyers: both play on the nuances and nuances of truth, balancing on the verge of what is permitted.

    Force Majeure is interesting to us, first of all, for its impeccable customer service and focus on work, not from call to call, but at the result. It’s impossible to relax while watching: you constantly analyze what is happening and ask yourself the question “What would I do?”

    One of the series’s best quotes:
    “When you put a gun on your temple, you take it, or pull out your gun, or bluff, or do something else out of the remaining 146 options.”


    Ray Donovan




    The series is for those who still do not believe in networking. The main character Ray clearly demonstrates to us how to build up the circle of social ties, as well as wisely use it to achieve your goals. In almost every series, thanks to his contacts, he solves the problems of clients, on which he earns money. In Russia, well, just an indispensable skill.

    Underground Empire (Boardwalk Empire)




    America of the twenties of the last century, where the “dry law” prevails, is an ideal place and time for extreme marketing and strategic planning in an aggressive competitive environment. The Underground Empire is a 5-seasons case on how to sell a product that the consumer desperately needs, but outside the law and in an underground business saturated with competitors.

    Complex storytelling will appeal to strategists who will enthusiastically evaluate and analyze the ups and downs in the fate of the Empire, wondering what techniques can be transferred to their professional practice.

    Lie to me (Lie to me)




    An X-ray machine must be built into each marketer, allowing you to know exactly whether your opponent is lying to you, and it doesn’t matter who: a friend, girl, business partner or just a passerby. The ability to recognize a lie will protect the strategist from actions or decisions that can cause a lot of trouble. “Lie to me” is the textbook that allows you to pump the internal lie detector.

    In addition to the series, we recommend reading two books by Paul Ekman, The Psychology of Lies. You can track the reaction of the interlocutor and see how his own body gives out when he is lying. The most interesting thing in this process is not to show your opponent that you have figured it out. The performance can last a very long time, but you are no longer a victim, but a director, and you can stop it at any time.

    The Last Ship




    Visual aid for team building. In order to rally, any team - heroes or villains - needs only a common goal that affects the interests of each member of the team. And you also need a leader - one who has the largest cockroaches in his head, in other words, this person should be charismatic.

    Sharp Visors (Peaky Blinders)




    Charismatic gangster Tommy Shelby, viewed from the right angle, is an excellent example of a strong leader for business owners in our country. He can:

    • to find new niches for the strategy of the blue ocean, just like Kim Wichang;
    • lead a team, communicating to it their ideas, which at first glance seem crazy;
    • to build negotiations in the right way;
    • smear competitors or turn them into partners - depending on which is more profitable for the business.

    In total, 12 episodes of pure pleasure called "How to Do Business in Russia." Deviating from the topic of the article, we note that this is one of the highest-quality TV series of the 20th century, and it can be safely put on a par with Mad Men, True Detective and Game of Thrones. And one can not fail to note the bright naming of his gang - "Peaky Blinders". One wants to say: “I would have entered!”

    Mad Men



    Employees of one of the best advertising agencies in New York of the 60s sample suffer from emotional exhaustion, are experiencing a volatile era and selling it excellent advertising. How to do the first, second and third - you can learn from the "madmen." A typical example of emotional branding from the series:



    The Crazy Ones




    After learning how to do New York marketing, move on to Chicago. Despite the fact that on television the series lasted only 22 episodes, we have 22 half-hour selected cases from which we can draw up a curriculum for a month.

    House MD




    Besides the fact that Vicodin is an excellent tool for productive brainstorming, the Doctor House series teaches us how to brief our clients correctly. Often, without realizing it, they underestimate the key things for the strategist or embellish the product, harming not only themselves, but also their company. The task of the marketing team is to extract the necessary information from the patient’s patient to form a healthy strategy.

    Despite the fact that Dr. House is a bright leader and an outstanding diagnostician, he cannot work without his team, and all his brilliant ideas are born only during the discussion. It often happens that it is the team that influences the correct diagnosis. For the success of any project, one should not underestimate the power of the team and brainstorming (and here we gracefully loop the review and return to the first paragraph).

    "American Family" (Modern Family)




    Are you studying the target audience and need inspiration to build insights and build communications? Take a look behind the curtains of an average family, see what problems they face every day and how they solve them. The pseudo-documentary of the series makes it possible to understand why this or that hero did just that, because all the characters comment on their actions. Only everyday situations are shown - from getting a job to organizing a big holiday: no superheroes, aliens, dragons. Just life. Marketers should pay special attention to the hero Phil, who is a seller of houses. He uses many advertising tricks, and we see what the poor choice of an advertising message or an advertising medium can lead to.

    You will say: “But this is an American family, how can you transfer insight to a Russian audience?” The fact is that the series does not have typical American behavior or American humor so unloved by us. The problems of the series are international, remember, as in Tolstoy: “All happy families are alike, each unhappy family is unhappy in its own way.” So, here the families are happy).

    * The article was first published on a corporate blog, you read the special version for Megamind *

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