146% conversion or the surest way to kill your traffic
The issue of the effectiveness of pop-ups has remained open since their inception. There are many opinions on this subject, many articles have been written, many studies have been carried out ... and two main facts have been obtained. First: pop-ups annoy users. Second: they work and increase profits. We conclude: the main task facing the owner of the IM is to offer the visitor a useful pop-up, which:
- Will not interfere with the perception of the information he needs;
- It will help the user (make a choice, get the necessary information, talk with the manager, if he couldn’t get through, etc.)
Let us consider the first point in more detail. The main annoying factor in pop-ups is obsession. A window pops up as soon as a user logs on to the site, inappropriate pop-ups on each page, a masked cross “close the window” and - attention! - excess pop-ups from different manufacturers. We’ll talk about them.
According to reports provided by the analytical companies RuwardTrack and Statdom, today about 4,900,000 domains are registered in RuNet, of which about 55.6% are live sites. Of these, approximately 40,000 are online stores. And, according to the forecasts of analysts from J'son & Partners Consulting, in 2016 the growth in the volume of the Russian market of Internet commerce will exceed 20%. Some more statistics - about 60% of online stores use pop-ups, and the demand for this tool to increase sales is growing. And, besides the obvious pluses, there are also disadvantages to this fact.
Unfortunately, in the pursuit of increasing profits, some online stores are abusing quantity - but to be honest, quality too! - contributing tools. Today we want to talk about services that motivate visitors to a specific action - to place an order, order a call, get information, etc. - and their "rivalry".
Services such as callbackhunter.com, hookmyvisit.ru, livetex.ru, leadhit.ru, crossss.ru, retailrocket.ru, flocktory.com and others are certainly useful. But, like any others, you need to use them wisely.
One example of misuse is site overload by pop-ups from different manufacturers, when they start to “fight” with each other, instead of converting your visitors.
Look at the screenshot - here the consequences of the coincidence of the algorithm of the three services are clearly demonstrated. The situation is typical: the online store used the services of several providers at once, “stuffed” the site with different types of pop-ups and did not set the correct settings. As a result, the visitor was attacked by three pop-up windows that overlapped and actually blocked the page. Search for crosses “close” and delete all pop-ups one by one or just leave the site - which process will take less time? The answer is obvious.
The end user of services is not the site owner, but its visitor. Who is ready to part with money in a comfortable environment. Imagine that in the process of choosing a product or acquaintance with any information on the website, several pop-ups “attack” you at the same time or pop up alternately on each page. In 99%, the reaction will be irritation. And the more often the visitor encounters such situations, the higher the likelihood of his departure to another resource. Such anarchy works to the detriment and useful tools in this case turn into a dangerous weapon.
With us, all client connections go through an account and before rolling out we examine the site for other services, after which we send recommendations or suggestions to the client. And sometimes we even refuse to connect, because in such cases, reputation is more important than profit.
To avoid unpleasant situations, you can install a code that will block the displays of your service.
This is an example of a code that cancels impressions if there are active pop-ups of other services on the page (for example, the pop-up window “Leave your contacts and we will call you back”). We set this code so that the client does not have to choose, and the visitor is as comfortable as possible.
We conducted a small test: registered on callbackhunter.com, hookmyvisit.ru, livetex.ru and several other services. We received a letter of gratitude and instructions - everyone had about the same, with the code and support number. And, of course, no warnings about the possible consequences of a collision with pop-ups of other services.
We propose to supplement this letter with recommendations in this vein: “Dear customer! If you already use tools similar or similar to ours, be careful! Examine the settings algorithms or contact technical support to avoid situations that could damage your site. ”
The client has the right to use the services of as many services as possible, but does not always think about the possibility of the opposite effect. We believe that informing about this is one of the criteria for the professional approach of services that provide such services.
And one more recommendation for online stores on which such a useful tool as an Online Consultant is installed. On some sites, the Consultant window pops up literally every 10 seconds, while a single display at the opening of the site or a display with a frequency of, for example, 10 minutes is enough. The sound accompanying the appearance of the window is also not necessary. All this can be set in the settings.
Summary
Today there are many excellent solutions on the market for additional monetization and traffic conversion. But their thoughtless use very often leads to opposite results. It is not enough to install a useful tool - you need to learn how to use it correctly, control the process and track the results. And in no case do not let the situation drift. In the meantime, more and more often the thought flickers, “But can I connect the unions? ..”
- Will not interfere with the perception of the information he needs;
- It will help the user (make a choice, get the necessary information, talk with the manager, if he couldn’t get through, etc.)
Let us consider the first point in more detail. The main annoying factor in pop-ups is obsession. A window pops up as soon as a user logs on to the site, inappropriate pop-ups on each page, a masked cross “close the window” and - attention! - excess pop-ups from different manufacturers. We’ll talk about them.
According to reports provided by the analytical companies RuwardTrack and Statdom, today about 4,900,000 domains are registered in RuNet, of which about 55.6% are live sites. Of these, approximately 40,000 are online stores. And, according to the forecasts of analysts from J'son & Partners Consulting, in 2016 the growth in the volume of the Russian market of Internet commerce will exceed 20%. Some more statistics - about 60% of online stores use pop-ups, and the demand for this tool to increase sales is growing. And, besides the obvious pluses, there are also disadvantages to this fact.
Unfortunately, in the pursuit of increasing profits, some online stores are abusing quantity - but to be honest, quality too! - contributing tools. Today we want to talk about services that motivate visitors to a specific action - to place an order, order a call, get information, etc. - and their "rivalry".
Services such as callbackhunter.com, hookmyvisit.ru, livetex.ru, leadhit.ru, crossss.ru, retailrocket.ru, flocktory.com and others are certainly useful. But, like any others, you need to use them wisely.
One example of misuse is site overload by pop-ups from different manufacturers, when they start to “fight” with each other, instead of converting your visitors.
Examples and consequences
Look at the screenshot - here the consequences of the coincidence of the algorithm of the three services are clearly demonstrated. The situation is typical: the online store used the services of several providers at once, “stuffed” the site with different types of pop-ups and did not set the correct settings. As a result, the visitor was attacked by three pop-up windows that overlapped and actually blocked the page. Search for crosses “close” and delete all pop-ups one by one or just leave the site - which process will take less time? The answer is obvious.
The end user of services is not the site owner, but its visitor. Who is ready to part with money in a comfortable environment. Imagine that in the process of choosing a product or acquaintance with any information on the website, several pop-ups “attack” you at the same time or pop up alternately on each page. In 99%, the reaction will be irritation. And the more often the visitor encounters such situations, the higher the likelihood of his departure to another resource. Such anarchy works to the detriment and useful tools in this case turn into a dangerous weapon.
With us, all client connections go through an account and before rolling out we examine the site for other services, after which we send recommendations or suggestions to the client. And sometimes we even refuse to connect, because in such cases, reputation is more important than profit.
Decision options
To avoid unpleasant situations, you can install a code that will block the displays of your service.
Manual Processing Solution
if (document.getElementById('wrap') && document.getElementById('wrap').className.indexOf('perezvoniWidget_blur') != -1) return false;This is an example of a code that cancels impressions if there are active pop-ups of other services on the page (for example, the pop-up window “Leave your contacts and we will call you back”). We set this code so that the client does not have to choose, and the visitor is as comfortable as possible.
Solutions for sites on automatic and mass registration
We conducted a small test: registered on callbackhunter.com, hookmyvisit.ru, livetex.ru and several other services. We received a letter of gratitude and instructions - everyone had about the same, with the code and support number. And, of course, no warnings about the possible consequences of a collision with pop-ups of other services.
We propose to supplement this letter with recommendations in this vein: “Dear customer! If you already use tools similar or similar to ours, be careful! Examine the settings algorithms or contact technical support to avoid situations that could damage your site. ”
The client has the right to use the services of as many services as possible, but does not always think about the possibility of the opposite effect. We believe that informing about this is one of the criteria for the professional approach of services that provide such services.
And one more recommendation for online stores on which such a useful tool as an Online Consultant is installed. On some sites, the Consultant window pops up literally every 10 seconds, while a single display at the opening of the site or a display with a frequency of, for example, 10 minutes is enough. The sound accompanying the appearance of the window is also not necessary. All this can be set in the settings.
Summary
Today there are many excellent solutions on the market for additional monetization and traffic conversion. But their thoughtless use very often leads to opposite results. It is not enough to install a useful tool - you need to learn how to use it correctly, control the process and track the results. And in no case do not let the situation drift. In the meantime, more and more often the thought flickers, “But can I connect the unions? ..”