How to increase organic traffic without generating tons of content

Did you know that the average webpage on the first page of Google’s search results is at least 2,000 words long? And this means that if you want to increase organic traffic, you need to generate a lot of content.

Does your website concept provide for an abundance of text? You are doomed!
That is not true. There is always a solution. And before diving into the debriefing on this decision, let's try to dispel the myth that creating tons of content in order to increase organic traffic is the only right decision.

So ...

Is an increase in the amount of content on a site equal to an increase in organic traffic?
When you submit sites from the first page of search results, what resources come to mind in the first place? Wikipedia, Habrahabr, Correspondent ... The reason for the good ranking is that these resources consist of thousands, or even millions, of pages of unique content. Yes, corny - the more content you create, the more keywords are read by the search engine, which leads to a positive ranking of the site.

The graph above * illustrates that the pages of Internet resources from the first page of Google's search results consist of at least 2,000 words. And the pages of those that came to the first positions of the list reach an indicator of up to 2,500 words. By the way, if you start to figure out what keywords these sites rank for, most of them will turn out to be so-called long-tail keywords.

But does this mean that you have no chance to rank well without producing content? Let's try to understand in practice. A great example would be a site with multi-million traffic , where texts reach a mark of about a hundred words. Let's try to enter the phrase “creative advertising on transport” and get the first position in the search results for this keyword.

And here is the amount of text on the page + captions for photos.

You say that the admin is small, but still generate text pages? Take an even more textless resource - for example, - 2 million traffic per month. There is practically no text content. And this means that they are doing something else, which makes the search engine put them first in the set of keywords in the variations of the “fellow traveler”.

Backward external links and ranking

If you look closely at the statistics, adme and blablacar have something in common and this is an impressive number of external links - 355K and 36.3K, respectively.

In addition to many external links, both Adme and Blablacar have a fairly large number of indexed pages - 362,000 and 10,500 , respectively.

So, how can you increase organic traffic without increasing the content on the site?

You can achieve success in the attendance of your resource by following these steps:

1. Create many pages on the site- regardless, they will be filled with a text by the eye or there will be one line, you need to increase the number of pages. The more pages a site has, the more likely it is to be ranked successfully in the future.

2. All your pages should be indexed - if Google does not like the quality of the content of your pages, you can fall under the Panda filter. To avoid this, any, even the smallest, text must be unique, stylistically and grammatically verified, carry a semantic load for the reader. You also need to pay attention to the content of the site, which is created by the users themselves in the form of reviews, reviews, comments.

3. Links to your site on information portals- This is a rather time-consuming, but giving an excellent return task. It’s an effort to get a mention in a popular Internet publication, but links in them will bear fruit in the form of increasing positions in search results. Get acquainted with journalists, write useful articles for portals with the target audience you are interested in, “make friends with blogs” on a related topic.

4. Be proactive - use resources within which your knowledge can be useful. For example, track questions in Quora or Pressfeed, give answers to them on behalf of a member of the resource team - sooner or later your information will fall into the “top ten” and will be published, as well as a link to the site. Also track the recommended lists of resources of your subject, write to the authors of those - convince them that your site should be among those indicated.

5. And finally, be patient - if your content is not detailed and not rich enough, organic traffic should not be expected right now. In the near-long term, you will receive search traffic, but do not rely on a daily miracle - everything will be, but not immediately.

So, this article does not invent a bicycle, but is designed once again to draw the attention of owners of successful and almost successful resources to building long-term relationships with search engines. And this can and should be done by creating a field of external links to the site from the trust resources of the network. Especially if your site does not allow you to advance through a large array of content.

And, of course, do not forget about the quality of the services and products that are presented on your site, because giants like Amazon or Apple, if you look closely, do not really focus on blogging.
The synergy of hard work in promoting the site and a good product being promoted is not the easiest thing, but it will definitely lead you to success.

What methods of increasing organic traffic do you recommend?

* Chart taken on SerpIQ website

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