Instagram continues to add new features for working with advertisers

    The social network for sharing photos Instagram will have new opportunities for advertisers. In particular, the buttons "Buy Now", "Install Now" and "Register" will be added. They will allow you to give direct links to third-party sites and mobile applications. In addition, demographic targeting, interest targeting, and an API will appear to effectively manage large ad campaigns. Testing of new features will be gradual. It will begin at the end of the week.

    Today Instagram targets by gender, age, and country.

    New buttons will allow the user to remain on Instagram even after clicking on the advertisement that interests him. After clicking on the button, the “mini-browser” window will appear. With it, the user will be able to make a purchase, download the application, register on a third-party resource - in general, perform an action in accordance with the advertisement. Further, after closing the window, the user will automatically be on Instagram.

    For network creators, it’s important to keep users inside. This explains, for example, their refusal to embed Instagram photos on Twitter, Techcrunch reports .

    More than 200 million active users around the world visit Instagram daily.

    The chief analyst of eMarketer research company, Debra Aho Williamson , believes that Instagram will not be able to fully control the quality of images, allowing advertisers to post their pictures. And this may not appeal to users.

    In early March, Instagram also introduced new options for advertisers: the creation of a photo gallery of products and an invitation to the advertiser's website (the "Learn more" button).

    Today, the number of brands Instagram collaborates with is small. Among them are Levi's, Banana Republic and Ben & Jerry.

    Also popular now: