Big data. Breakwater preparation

    digital_stormRecently, a lot of information about the benefits of "big data". Big data is big data. They will help everyone, and generally because of them everything will change and complete communism will come.

    But there is another side to the emergence and dissemination of big data. Big data is primarily data. The marketing efforts of the information sector are trying to present big data in a strictly defined way, as discrete information bits that do not lend themselves to physical measurement and understanding. In fact, big data is still data with its inherent properties, and they need storage locations.

    “Tsunami of data” is a term that is used by everyone to describe the mass of data that is beginning to overwhelm our digital world. This situation is a little dramatic, but not as much as many think. Although this does not mean at all that it can be neglected. Today, many companies have solutions for data storage, but there is one “BUT", all this was before the advent and dissemination of big data. Now most of these solutions have lost their relevance. We have entered a world where even the egg tray in the refrigerator can generate data. How to prepare your company for digital tsunami?

    Here are three steps that can help resolve emerging issues.


    The most relevant (and obvious) problem is the infrastructure problem. Each company must make sure that it has both the ability to store data and the necessary and sufficient bandwidth to access the data.

    The worst option would be when the company stores data locally. Even with backups, it is completely unclear how to solve the problem of a constant influx of data and increasing the number of servers.

    Many companies that do not lose touch with reality have long been looking towards cloud technologies to solve this problem. At the moment, there are many similar solutions that make it easy to scale storage systems. Storing data in the cloud also helps to effortlessly solve the infrastructure problem seamlessly and transparently to the end user.


    Despite the almost endless possibilities of scaling clouds, the “data tsunami” will reveal one big strategic question: how much data do you want to save, and for how long?

    There is data that needs to be saved forever. There are those whose action is temporary. Obviously, the priority of data in different companies will be different. The impending tsunami makes it clear that the task of data control is coming to the forefront. Prioritization, storage timeframes, expiration, deletion and backup periods. Everything is like in childhood: it is much easier to keep the room clean - maintaining order, and not putting it in once a month. The accumulation of large amounts of data without a strategy of further control can lead to the irrational use of current opportunities and excessive spending of funds.


    Data security on this wave reveals even more serious problems. In comparison with them, the logistic problem of storage and transportation may seem completely insignificant. If a company collects customer data, increasing the data flow increases the risks of uncontrolled data manipulation and compromise. Therefore, when building infrastructure and strategic planning, policies are categorically important in relation to employees, users, and generally all interested parties.

    Many conscientious and not-so-very companies have decided to hide the new policies deeply in the context of the provision of services and client agreements. However, updating a policy can be a great step in building trust with your customers. Transparency of service delivery will make it clear that the company is ready for the impending digital storm.

    Companies will face unique challenges for which there are no off-the-shelf box solutions. In this regard, each of the steps described will require proper and timely planning. Knowing what is coming, any interested business can develop a roadmap for resolving future problems and what will follow. May the force be with you!

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