Rating of the most popular editions for 2007. Professionals Choice

    Until now, the popularity of the print edition has been estimated in circulation. Integrum offers a new evaluation criterion: what do professionals from various industries choose.

    By asking a search phrase in the Integrum media database, the user receives a list of all publications in which it appears. Only those documents are read, and those publications that are for some reason interesting to the user. In this case, readers are business leaders, advisers, directors and specialists of marketing, PR and press services, analysts, and journalists.

    The number of calls to all materials of Integrum was summarized .for 2007 and ranked by the number of calls to documents from various sources. The absolute number of document views is replaced by% of the total number of views of all documents for this category of sources.

    Newspapers
    The first ten (in brackets -% of hits):
    1. Kommersant Daily (18.64)
    2. Vedomosti (15.1)
    3. Russian newspaper (9.84)
    4. Newspaper (5.91)
    5. News Time ( 5.19)
    6. RBC daily (4.02)
    7. News (4)
    8. Nezavisimaya Gazeta (3.5)
    9. Moskovsky Komsomolets (3.45)
    10. Business & FM (formerly Business) (2, 75)

    Complete the list of "Tribune" (0.63), "Evening Moscow" (0.6) and "Beep" (0.5).

    Magazines
    1. Expert (12.81)
    2. Profile (10.82)
    3. Kommersant Money (10.65)
    4. Company (8.13)
    5. SmartMoney (7.03)
    6. Company secret (5.72)
    7. Kommersant Power (formerly Weekly) (4.11)
    8. BusinessWeek Russia (3.25)
    9. Telecommunications Moscow News Bulletin (2.03)
    10. Expert: D (1.68)

    Complete the list “Russian Oil” (0.24), “Expert - Equipment” (0.24) and Mergers and Acquisitions (0.22).

    Internet media
    1. CNews (6.73)
    2. Competitive bidding (4.4)
    3. Advertology.ru (3.52)
    4. Sostav.ru (3.14)
    5. RosInvest.com (2.5)
    6. Outdoor.ru - Outdoor advertising (1.99)
    7. Webdigest.ru (1.4)
    8. AviaPort.ru (1.33)
    9. OLO.ru (1.2)
    10. Lenta.ru (1 ,19)

    The list is completed by Lenizdat.ru (0.53), Lenta.URA.ru (0.5), “News of Russian Communication” (ComsNews.ru) (0.5).

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