The lower American income, the more online news he consumes

    At the University of Texas School of Journalism, Professor Iris Chyi has been researching media economics since the late 1990s , in particular, paid versus free and print versus online. Here are some results and conclusions:
    1. Despite growth, consumption of online media pursues different values ​​than consumption of traditional media. In other words, even while consuming a lot of news from the Internet, people still prefer traditional media.
    2. Internet news is considered to be inferior , that is, if a consumer’s income grows, he consumes less online news. (Other things being equal economically significant conditions).

    In 2004, Iris Chyi conducted another study in the United States in conjunction with Mengchieh Jacie Yang . Here are some conclusions:
    1. When revenues rise, online news consumption drops. When revenues fall, online news consumption rises.
    2. Unlike online, print media are not inferior . They are considered normal goods, that is, those for which the demand increases with the growth of income in the same proportion as income, and decreases with a decrease in income.

    The results of these studies surprised the scientific world by the fact that so far not a single media product has been classified as inferior. This is partly why American companies have invested so heavily in this industry. It turns out in vain?

    Also popular now: