British Guardian hyperlocalizes

    Following the fashionable (mostly) American trend of media hyperlocalization , the British also moved into the people. Guardian announced that it will launch a project with hyperlocal content early next year. Well, and since the model involves the use of local sources of information, we started hiring prominent local bloggers (beatbloggers [ Remember this word, gentlemen!] ) In Cardiff, Leeds and Edinburgh.
    Reliance on local cadres really seems useful, because it should help solve existing problems of hyperlocal content . But here's what interests me:
    1. Is the local audience prepared to accept non-professional non-journalistic content with the same degree of trust?
    2. Could you cram custom content under this tune? Maybe it will merge so harmoniously? Or will the media begin to buy popular local sites along with all their creativity?
    3. What organizational changes will hyperlocalization entail? (There are no articles on this subject yet.)
    4. Will the media push their federal content to local sites? Who will pull whom, in other words? Capital regions, or capital regions?
    5. Will building a hyperlocal network help the media economy? Will it be profitable? Or just make the situation more stable?
    6. And finally, which of the Russian media will take this first? Vote here!

    Also popular now: