British Guardian hyperlocalizes
Following the fashionable (mostly) American trend of media hyperlocalization , the British also moved into the people. Guardian announced that it will launch a project with hyperlocal content early next year. Well, and since the model involves the use of local sources of information, we started hiring prominent local bloggers (beatbloggers [ Remember this word, gentlemen!] ) In Cardiff, Leeds and Edinburgh.
Reliance on local cadres really seems useful, because it should help solve existing problems of hyperlocal content . But here's what interests me:
Reliance on local cadres really seems useful, because it should help solve existing problems of hyperlocal content . But here's what interests me:
- Is the local audience prepared to accept non-professional non-journalistic content with the same degree of trust?
- Could you cram custom content under this tune? Maybe it will merge so harmoniously? Or will the media begin to buy popular local sites along with all their creativity?
- What organizational changes will hyperlocalization entail? (There are no articles on this subject yet.)
- Will the media push their federal content to local sites? Who will pull whom, in other words? Capital regions, or capital regions?
- Will building a hyperlocal network help the media economy? Will it be profitable? Or just make the situation more stable?
- And finally, which of the Russian media will take this first? Vote here!