What would you choose? App Store App Exercise

Original author: Rich Foreman
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There is an old and very famous Apple slogan, “There's an App for that”, which supports the idea that people can find and download an application to solve any problem. The App Store has more than 1.2 million applications and their number continues to grow. Apple's app catalog is a great example of the right software and content distribution system. Applications of well-known companies have millions of downloads in the first hours after getting into the catalog. The question is, how can users find your application on the vast expanses of the App Store? In this publication, we will try to briefly talk about the main factors that influence the user's choice.

ASO


App Search Optimization (ASO): ASO is probably the most important factor that affects the ability of your application to be detected in search results by users. Below is an example of a search for the “Periodic Table” application in the Apple App Store. At the request of the "Periodic Table", about 300 applications are displayed in the catalog. Moreover, the user simply does not have time to study each of them and understand which is better. In the screenshot below, the top 30 applications from search results for the query “Periodic Table”. Usually, users look only at the first positions and very rarely fall below. Here are 18 applications that occupy just the top lines.



The choice between “pay or not pay” is the essence of human nature. “Why pay money for an application if there is a free analogue?” We advise developers to position their applications as free, and try to monetize using indirect methods (in-app advertising, in-app purchase, etc.). Therefore, in the current example, we propose to remove paid applications from the search results.



Icon: various studies show that the application icon is very important for the user. For example, large developers often create dozens of icons for their program, and then try using the focus group to choose the best. In our example, we propose to remove bad (this is a subjective opinion) icons. In total, we remove 8 applications.



What do we have in the end? Let's look at 3 applications with pretty nice icons, and look at the screenshots with an example of a working application. If you are looking for an application with an iPhone, screenshots are immediately displayed. Here are some examples. Ask yourself: what would you choose? For example, we like this screenshot, which is highlighted with a frame.



Other factors


Reviews: if the user has enough time, he will read the reviews. Usually, most attention is paid to reviews of paid applications. It should be remembered that reviews are one of the important criteria for ASO.

Company: if your company is well-known enough, users will react favorably to the application. People tend to use what they are already familiar with. For example, the Bill Nye Science Guy Disney app attracts the attention of children and parents because many people know Bill Nyei and, of course, Disney.

Video:A great opportunity for developers to promote their iOS application is to post videos. It is displayed in the search from the iPhone, replacing the screenshots. Video is a powerful tool. A good example of its use is the video of the paid application “Elements by Theodore Gray”.

Instead of output


Of course, the application selection approach described as an example in this publication is subjective. Nevertheless, you can get a rough idea of ​​how the application is displayed in the directory, and what affects the user's choice when downloading.

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