May 8, 2015 at 22:31Ways to improve your link profile metrics
Recently, all search engine optimization experts have been actively discussing the details of the upcoming Yandex Minusinsk algorithm. In this article, I would like to structure a series of facts and propose strategies for improving link profiles.
In mid-April (after the announcement of the Minusinsk algorithm), some sites received notifications of too many SEO links. What could serve as a catalyst for triggering the algorithm and which sites fell under these warnings?
The MegaIndex team has analyzed more than 3000 sites to which we have access to Yandex Webmaster. Among them there are sites that, as promoted in MegaIndex, are not promoted. There are also sites that use other ALTWeb Group services ( PFLink.ru , SERPClick.ru , etc.)
As I wrote earlier, MegaIndex has significantly updated the link purchase algorithm, which has affected a significant change in the link mass and link profile parameters. Among sites promoting MegaIndex, not more than 2% of sites received notifications from Yandex. This is significantly less when compared with commercial sites that are not promoted in the system.
There were several reasons for this:
1. About 20% of project links were purchased on new resources over the past 30 days
2. When selecting donors, we significantly tightened the criteria for evaluating spam:
- the ratio of the number of unique external links to the number of documents on the site
- the parameters of sites to which donor reference (see HITS algorithm )
3. Most of our customers are actively using technologies to improve the quality
of link profiles. Strengthening the influence of links.
It is already obvious that the influence of links in the search ranking will increase significantly. Yandex is trying to make the signal from external links less noisy, which will increase its influence in the ranking formula (this is an inevitable measure, as the machine learning algorithm will notice a correlation of high-quality sites and
high-quality link profiles) Some sites with a large mass of low-quality links will gradually reduce their number, which will definitely enhance the influence of the remaining links in general in the market. However, it is obvious that removing a significant proportion of external links will lead to irreparable problems for sites:
a. Decrease in position in Google and Yandex
b. Reduce search traffic
c. Deterioration of behavioral metrics due to falling traffic
d. Slowing down the development of the site in light of the decrease in the number of orders
e. Further fall of the site due to the fall of a number of behavioral about commercial metrics.
In this situation, those sites that can purchase the maximum number of links without exceeding the threshold values of the procurement leaders by topic will benefit. To solve this problem, automation systems that can solve this analytical problem are the best suited. The issue of improving the quality of the link profile due to indirect factors (click links, links from social networks, the naturalness of the anchor list and the share of un-anchor links, donors thematic) is also an acute question. Methods for improving link
profiles
Let us consider in more detail the methods for solving all problems:
1. Follow the links
Back in August, we launched the PFLink technology , which allows you to bring live people to the links. Read the article on Forbes in more detail
How to start link strengthening in MegaIndex
2. Links from social networks
On April 15, we launched GetSocial.ru service , which allows you to receive links from people's profiles on social networks. Such links will not only improve the performance of your link profile, but also bring traffic, as well as promote your brand on social networks.
3. The naturalness of the anchor list and the proportion of non-anchor links
You can get a better anchor list by expanding the semantics of promoted requests. The specialized tool in the MegaIndex link purchase module “Recommended Requests” is well suited for this.
Also, do not forget that MegaIndex configures the share of purchase of non-anchor links. We definitely recommend checking the value of this parameter and maintaining it at a level of at least 20%.
4. Thematic issues of donors
The key advantage of the MegaIndex link purchasing algorithm has always been the ability to search donors for the quality of your site’s topics. We specially built a hierarchy of topics for this, which is divided into more than 5000 categories. Right now, this opportunity is becoming more significant. To purchase a larger number of thematic links, we recommend lowering the requirements for thematic donors and carefully checking the topics that are set for your project in the system settings.
PS MegaIndex today is the only link purchasing system that has a complete index of the world Internet in terms of volume comparable to Google. This gives us and you unlimited analytical opportunities for the analysis of link profiles of any site and allows you to add maximum results when promoting.
Follow the dynamics of changes in the reference mass and the parameters of the link profiles of any site . I am also particularly pleased to report that MegaIndex is becoming a global platform for website promotion, which starts working on the MegaIndex.com domain
In mid-April (after the announcement of the Minusinsk algorithm), some sites received notifications of too many SEO links. What could serve as a catalyst for triggering the algorithm and which sites fell under these warnings?
The MegaIndex team has analyzed more than 3000 sites to which we have access to Yandex Webmaster. Among them there are sites that, as promoted in MegaIndex, are not promoted. There are also sites that use other ALTWeb Group services ( PFLink.ru , SERPClick.ru , etc.)
As I wrote earlier, MegaIndex has significantly updated the link purchase algorithm, which has affected a significant change in the link mass and link profile parameters. Among sites promoting MegaIndex, not more than 2% of sites received notifications from Yandex. This is significantly less when compared with commercial sites that are not promoted in the system.
There were several reasons for this:
1. About 20% of project links were purchased on new resources over the past 30 days
2. When selecting donors, we significantly tightened the criteria for evaluating spam:
- the ratio of the number of unique external links to the number of documents on the site
- the parameters of sites to which donor reference (see HITS algorithm )
3. Most of our customers are actively using technologies to improve the quality
of link profiles. Strengthening the influence of links.
It is already obvious that the influence of links in the search ranking will increase significantly. Yandex is trying to make the signal from external links less noisy, which will increase its influence in the ranking formula (this is an inevitable measure, as the machine learning algorithm will notice a correlation of high-quality sites and
high-quality link profiles) Some sites with a large mass of low-quality links will gradually reduce their number, which will definitely enhance the influence of the remaining links in general in the market. However, it is obvious that removing a significant proportion of external links will lead to irreparable problems for sites:
a. Decrease in position in Google and Yandex
b. Reduce search traffic
c. Deterioration of behavioral metrics due to falling traffic
d. Slowing down the development of the site in light of the decrease in the number of orders
e. Further fall of the site due to the fall of a number of behavioral about commercial metrics.
In this situation, those sites that can purchase the maximum number of links without exceeding the threshold values of the procurement leaders by topic will benefit. To solve this problem, automation systems that can solve this analytical problem are the best suited. The issue of improving the quality of the link profile due to indirect factors (click links, links from social networks, the naturalness of the anchor list and the share of un-anchor links, donors thematic) is also an acute question. Methods for improving link
profiles
Let us consider in more detail the methods for solving all problems:
1. Follow the links
Back in August, we launched the PFLink technology , which allows you to bring live people to the links. Read the article on Forbes in more detail
How to start link strengthening in MegaIndex
2. Links from social networks
On April 15, we launched GetSocial.ru service , which allows you to receive links from people's profiles on social networks. Such links will not only improve the performance of your link profile, but also bring traffic, as well as promote your brand on social networks.
3. The naturalness of the anchor list and the proportion of non-anchor links
You can get a better anchor list by expanding the semantics of promoted requests. The specialized tool in the MegaIndex link purchase module “Recommended Requests” is well suited for this.
Also, do not forget that MegaIndex configures the share of purchase of non-anchor links. We definitely recommend checking the value of this parameter and maintaining it at a level of at least 20%.
4. Thematic issues of donors
The key advantage of the MegaIndex link purchasing algorithm has always been the ability to search donors for the quality of your site’s topics. We specially built a hierarchy of topics for this, which is divided into more than 5000 categories. Right now, this opportunity is becoming more significant. To purchase a larger number of thematic links, we recommend lowering the requirements for thematic donors and carefully checking the topics that are set for your project in the system settings.
PS MegaIndex today is the only link purchasing system that has a complete index of the world Internet in terms of volume comparable to Google. This gives us and you unlimited analytical opportunities for the analysis of link profiles of any site and allows you to add maximum results when promoting.
Follow the dynamics of changes in the reference mass and the parameters of the link profiles of any site . I am also particularly pleased to report that MegaIndex is becoming a global platform for website promotion, which starts working on the MegaIndex.com domain