Information clips or what could be an innovative operating room

In this article, you will learn what “scrapes” are in an interface, recognize the growing consciousness of Internet users, recall the Occam razor, and at the same time find out whether people need sites at all.

We all remember how the first Windows looked and how many entities we had to produce when we reached a document deeply hidden in folders. The desktop was just clogged with open windows. However, time goes on, people get smarter, and now comes the understanding that it is more interesting for people not to play with windows, folders and menus - but to receive information. Moreover, if the information is regularly updated, then you should not force the user to climb into the network regularly and download all updates. This decision was inherently revolutionary, since today Windows 8 with the help of live pictures makes it possible for any user to keep abreast of everything that happens without opening the browser every second.


What will be next? When installing the new Windows 10 technical preview, many hoped that the simplification of human interaction with information would go further, and such a thing as a browser would disappear from the operating system. But, unfortunately, Microsoft did not decide on the next revolutionary step; rather, they backtracked, starting to return static desktops with wallpaper instead of “live icons”. And instead of removing the concept of “browser” as a fundamentally superfluous gap between a person and information, they began to develop another one.

You can regard my article as a wish that the operating systems of the future do not have the right to clog user experience with unnecessary entities and empty operations that do not directly lead to the achievement of the goal. And for starters, let's look at a typical user process for extracting information necessary for themselves from the Internet:

1. Click on the browser icon;
2. See an empty window with a query string;
3. Enter a request;
4. Get a list of suitable results;
5. Examine the list, opening more and more tabs;
6. Examine each tab, horrified by each design of each individual site, often not subject to any standardization and the beginnings of common sense;
7. Make a choice and get the necessary information;
8. Close all tabs;
9. Close the browser.

How many of these items do the user really need? Only item No. 6, and all other items do not give any tangible benefits, but he is forced to do them, since this requires the process of acquiring the data he needs.

So, when they talk about user-centered design today, we should clearly understand that for now this is just another buzzword that has nothing to do with the existing reality, when 90% of the operations performed by the user today are just a ritual, and only the remaining 10% really help people get the information they need.

Not so long ago, in one interesting article, a revolutionary concept of self-imposition of all templates by a user to display the information he needed was proposed. Unfortunately, not everyone understood this interesting idea to the end and considered it another blow to the fan. We will try to develop this certainly wonderful idea in this article.

Let's start with the realization that users of information systems are not standing still - they are developing, learning, growing up and gaining a huge amount of new experience. What seemed complicated and unacceptable in interfaces 5 years ago today lives and lives perfectly. And, as this usually happens, with the accumulation of a certain amount of knowledge and experience, users begin to gain an understanding of their own needs and assessments of the convenience and satisfaction of the interfaces.

For example, as an experienced user, I no longer want to see a constant riot of colors from creative designers gushing at my screen: animation, corporate colors and styles, fonts, basket on the right, basket on the left, top, bottom, center - please stop, I don’t have time for this, I didn’t come to the gallery of contemporary art performance, I just need a damn vacuum cleaner.

My goal is to obtain information in the form that is most convenient for me, and this view in 99% of cases does not coincide with the fact that another "genius" has piled up in Photoshop. Moreover, in 99.99% of cases I can’t influence this situation in any way, I can’t reach out to the customer of all this madness and demand to bring everything to a digestible look. I can only manage my own laptop, and my OS - and that is why I have been demanding for a long time to give up the layout of any information flows to myself. All I need is to be able to create my own templates for displaying news, purchases, communication, etc. Let us call them “clips” for simplicity, since these templates will hold the whole ocean of styles in a single form when transmitting information.


The case here will be something like this: I press the search button on the keyboard, or I activate a voice request and, without opening any extra windows, right inside my clip, I make a request on the desktop “buy a robot vacuum cleaner”.
Further, the operating system itself downloads data from the network that is suitable for my region and structures it clearly according to my request: “Cheapest”, “Highest rated”, “Bought friends” (from facebook and mail), “More pictures”, “ Video in the process of work ”- right here in blocks. The sites themselves, browsers, tabs, http-addresses and pop-ups with a call to call back in 20 seconds - I no longer see. Once again I repeat my thought, it is so important for understanding the idea of ​​custom scrapbooking - all the other nonsense: logos, corporate identities, SEO texts, banners, contacts, company mission - I do not want to see the product at this stage yet. Maybe later, thanks. This is my conscious choice as a buyer - consider it.

I agree that only lazy did not write an article about the card issuance of information, but the essence of the idea was not held together in cards as such. I personally like the card, and the child will probably like the arrangement of the elements in the form of a fractal spiral (more natural and natural for perception). And no one in the world should forbid him to see cartoons and communicate with friends in the kindergarten in the form in which he personally (or his parents) wants.


Now thousands, millions of man-hours, experts around the world are spending on finding the ideal display of data output - in online stores, when searching for airline tickets and anywhere, trying to find a common solution that will suit everyone at once. No, it doesn’t work, you can stop and calm down. The modern user has matured enough and mastered to begin to make the first decisions on the type and form of perceived information. Figuratively speaking, today Internet childhood is over, and a teenage user is already starting to ask Dad for a steering wheel. A person no longer wants to make empty actions to open and close unnecessary windows, applications and tabs - he wants to be continuously in the information space without leaving it for a moment and automatically loading the necessary data anywhere in space-time on his work panel.


Please also note that I do not impose my personal bonds on anyone. I don’t give a damn what kind of conversion this same display option will give among managers of Saransk or Brooklyn portfolio investors. The important thing is that for me this arrangement of elements gives the maximum convenience and conversion, and as soon as I get tired of it all, I will change the interface depending on new needs without attracting third-party designers, usability gurus and anyone else .

Needless to say, for payment of the goods, say, by Webmoney, I again do not want to go anywhere, launch applications or browsers. It is important for me to carry out the entire process of ordering From and To on a single working panel.


Then we turn off the template and open another - Communication. For some, the animated slider will be convenient here, for others, the running line is


good for health, but personally I would do it like this: For a normal user, it’s not so important how the Inbox or updated Skype interface looks like. Why would he bother with all this information? Give each person the right to build his own life, his own information space, his own braces, let users grow up. Any person should interact with the information he needs on the network constantly and continuously, from any application, anywhere in the interface, at any time.

Also popular now: