December 19, 2014 at 10:495 improvements for the site that can increase sales by 3 times
- Transfer
- Tutorial
A corporate site these days is a vital thing. Most companies have sites, but only a few use all of their opportunities to increase sales and increase revenue. And this is annoying, because a lot of time and money is invested in the site, and in order to keep the site up to date, you have to work hard.
Fortunately, there are a few relatively simple things you can do to make your site better attract and retain customers, as well as increase sales, revenue, and customer loyalty. These steps do not require hundreds of thousands of dollars of investments, and both small businesses and corporations can take them. We are at Alconost
translated these tips for you and even added a few words from yourself in the notes. True, the figures of the predicted sales growth indicated by the author for each of the tips seemed to us insufficiently substantiated - but the point is not in them.
Customers love the video. What are you waiting for?
Our brain processes visual information 60 thousand times faster than textual information. So give up verbose product descriptions in favor of video content that visitors to your site could interact with. Videos on your landing page can increase conversion by 86%. At the same time, 44% of customers make more purchases on the site with informative videos. And these figures are only growing.
Clients also tend to spend more time on video sites, and that's not all: customers are more likely to return to those sites. Involving product videos, customer reviews, and even video tours of your workspace can help increase conversion rates.
Note by the translator. As they say, it is better to see once. Therefore, we suggest evaluating the remaining arguments in favor of using videos in this video:
Possible prospect: sales growth up to 86%.
If the content of your site is offered only in English, you will not use as much as 2/3 of its marketing potential . By making the site accessible to a multilingual - and multicultural - audience, you will get a chance to double your market share.
Choose a translation management system that can be integrated into your website. This is much more effective than manual translation, which often requires lengthy correspondence with translators. New translation services simplify the implementation of translated text and site management in the long run.
Note by the translator. We also work with cloud platforms, simplifying the life of the client as much as possible. For example, we automated the delivery of texts from the client and sending them finished lines using the File API of the cloud platform. And the “human factor” is the responsibility of the personal manager: he organizes communication with translators, as well as quality and timing control.
In addition to translation, it is important to pay attention to differences in the cultural characteristics of the markets. Make sure that you do not make the same mistakes as, for example, the company Pepsi , whose light blue range of branding cut off an entire market whose customers associated this color with death. By making your site international, you open up a whole world of new opportunities for your business, and literally.
Note by the translator. By the way, that is why when preparing a site for a foreign audience, it is more correct to speak not so much about translation as about localization. It includes both the translation itself and the adaptation of the content: data formats, national encodings, currencies, and so on.
Possible prospect: sales growth up to 200%.
On cyber Monday (the first working day at the beginning of the Christmas sales season - approx. Translator ), users all over the world bought 36.8 million items on Amazon . Minute “brakes” could cost the company a tidy amount; similarly with your site. If the site does not load fast enough, you can lose customers even before they even take a look at the products. In fact, 57% of visitors leave the site if it takes more than 3 seconds to load. It is important that the site easily adapt to the high load, as 24% of respondents called the slow loading of the site the reason why they abandoned their virtual shopping carts with unpaid purchases.
Note by the translator. We are at Alconost made a whole video about how much a second of waiting on the Internet actually costs:
Take care of the scalability of the site to get rid of slow loading and lags. As a result, customers will linger on your site not because it takes a long time to load, but in order to make more purchases.
Make sure your site is hosted on a flexible cloud platform that allows the site to run even at peak traffic. And do not forget to often test the speed of loading pages on a site using Google .
Possible prospect: sales growth of 24%.
Most buyers visit sites from more than one device. Use the responsive website interface design to visit and use it conveniently from any device. It is expected that this year 29% of all electronic transactions will be carried out from a mobile device or tablet. Responsive design allows you to take advantage of this type of sales, and also simplifies the search promotion and database management of the site.
Be sure to use a modern content management platform, such as WordPress or Drupal, which makes it easier to customize responsive design. Still in doubt? Think about the fact that responsive design is not just about the different sizes of windows and screens. This is a tool that will make your website popular in the future on new devices, the popularity of which, in accordance with the concept of the “ Internet of Things ”, is gaining momentum.
Note by the translator. Practical tips about responsive design and layout methods are in this article .
Possible prospect: sales growth of 29%.
In order for website visitors to go all the way to the purchase, the content of the site should have this to it. And one of the most important things in this content is the feedback from your customers. Why? Get to know the Angie's List service experience : it is based on the idea that when searching for reliable suppliers, people trust the opinions of their friends and acquaintances.
According to Forrester Research , with respect to the brand, customers trust the recommendations of friends in 70% of cases, and advertising in only 10% of cases. Customer reviews on the site act as a kind of friendly recommendation. If your site has customer reviews, you can count on an 18% increase in online sales .
Possible prospect: sales growth of 18%.
The improvements described above can significantly help you achieve your ultimate business goals. Don't be afraid to try out new methods and techniques to make your content more attractive and your site more cost-effective. But the most important thing to remember is, in fact, your client. Making your site as accessible to it as possible is the key to success in sales and revenue growth.
We are sure that some of the habrayuzers can confirm the effectiveness of the councils, and some can cast doubt on their benefit. So we invite you to share your experience in the comments!
About the translator
Translation of the article was done in Alconost.
Alconost localizes applications, games and sitesinto 60 languages. Native-language translators, linguistic testing, cloud platform with API, continuous localization, project managers 24/7, any format of string resources.
We also make advertising and training videos - for sites that sell, image, advertising, training, teasers, expliner, trailers for Google Play and the App Store.
Read more: https://alconost.com
Fortunately, there are a few relatively simple things you can do to make your site better attract and retain customers, as well as increase sales, revenue, and customer loyalty. These steps do not require hundreds of thousands of dollars of investments, and both small businesses and corporations can take them. We are at Alconost
translated these tips for you and even added a few words from yourself in the notes. True, the figures of the predicted sales growth indicated by the author for each of the tips seemed to us insufficiently substantiated - but the point is not in them.
1. Add a video
Customers love the video. What are you waiting for?
Our brain processes visual information 60 thousand times faster than textual information. So give up verbose product descriptions in favor of video content that visitors to your site could interact with. Videos on your landing page can increase conversion by 86%. At the same time, 44% of customers make more purchases on the site with informative videos. And these figures are only growing.
Clients also tend to spend more time on video sites, and that's not all: customers are more likely to return to those sites. Involving product videos, customer reviews, and even video tours of your workspace can help increase conversion rates.
Note by the translator. As they say, it is better to see once. Therefore, we suggest evaluating the remaining arguments in favor of using videos in this video:
Possible prospect: sales growth up to 86%.
2. Go beyond one culture
If the content of your site is offered only in English, you will not use as much as 2/3 of its marketing potential . By making the site accessible to a multilingual - and multicultural - audience, you will get a chance to double your market share.
Choose a translation management system that can be integrated into your website. This is much more effective than manual translation, which often requires lengthy correspondence with translators. New translation services simplify the implementation of translated text and site management in the long run.
Note by the translator. We also work with cloud platforms, simplifying the life of the client as much as possible. For example, we automated the delivery of texts from the client and sending them finished lines using the File API of the cloud platform. And the “human factor” is the responsibility of the personal manager: he organizes communication with translators, as well as quality and timing control.
In addition to translation, it is important to pay attention to differences in the cultural characteristics of the markets. Make sure that you do not make the same mistakes as, for example, the company Pepsi , whose light blue range of branding cut off an entire market whose customers associated this color with death. By making your site international, you open up a whole world of new opportunities for your business, and literally.
Note by the translator. By the way, that is why when preparing a site for a foreign audience, it is more correct to speak not so much about translation as about localization. It includes both the translation itself and the adaptation of the content: data formats, national encodings, currencies, and so on.
Possible prospect: sales growth up to 200%.
3. Alert lags
On cyber Monday (the first working day at the beginning of the Christmas sales season - approx. Translator ), users all over the world bought 36.8 million items on Amazon . Minute “brakes” could cost the company a tidy amount; similarly with your site. If the site does not load fast enough, you can lose customers even before they even take a look at the products. In fact, 57% of visitors leave the site if it takes more than 3 seconds to load. It is important that the site easily adapt to the high load, as 24% of respondents called the slow loading of the site the reason why they abandoned their virtual shopping carts with unpaid purchases.
Note by the translator. We are at Alconost made a whole video about how much a second of waiting on the Internet actually costs:
Take care of the scalability of the site to get rid of slow loading and lags. As a result, customers will linger on your site not because it takes a long time to load, but in order to make more purchases.
Make sure your site is hosted on a flexible cloud platform that allows the site to run even at peak traffic. And do not forget to often test the speed of loading pages on a site using Google .
Possible prospect: sales growth of 24%.
4. Use responsive design
Most buyers visit sites from more than one device. Use the responsive website interface design to visit and use it conveniently from any device. It is expected that this year 29% of all electronic transactions will be carried out from a mobile device or tablet. Responsive design allows you to take advantage of this type of sales, and also simplifies the search promotion and database management of the site.
Be sure to use a modern content management platform, such as WordPress or Drupal, which makes it easier to customize responsive design. Still in doubt? Think about the fact that responsive design is not just about the different sizes of windows and screens. This is a tool that will make your website popular in the future on new devices, the popularity of which, in accordance with the concept of the “ Internet of Things ”, is gaining momentum.
Note by the translator. Practical tips about responsive design and layout methods are in this article .
Possible prospect: sales growth of 29%.
5. Post customer reviews
In order for website visitors to go all the way to the purchase, the content of the site should have this to it. And one of the most important things in this content is the feedback from your customers. Why? Get to know the Angie's List service experience : it is based on the idea that when searching for reliable suppliers, people trust the opinions of their friends and acquaintances.
According to Forrester Research , with respect to the brand, customers trust the recommendations of friends in 70% of cases, and advertising in only 10% of cases. Customer reviews on the site act as a kind of friendly recommendation. If your site has customer reviews, you can count on an 18% increase in online sales .
Possible prospect: sales growth of 18%.
Conclusion
The improvements described above can significantly help you achieve your ultimate business goals. Don't be afraid to try out new methods and techniques to make your content more attractive and your site more cost-effective. But the most important thing to remember is, in fact, your client. Making your site as accessible to it as possible is the key to success in sales and revenue growth.
We are sure that some of the habrayuzers can confirm the effectiveness of the councils, and some can cast doubt on their benefit. So we invite you to share your experience in the comments!
About the translator
Translation of the article was done in Alconost.
Alconost localizes applications, games and sitesinto 60 languages. Native-language translators, linguistic testing, cloud platform with API, continuous localization, project managers 24/7, any format of string resources.
We also make advertising and training videos - for sites that sell, image, advertising, training, teasers, expliner, trailers for Google Play and the App Store.
Read more: https://alconost.com