Anti-Facebook Social Network Has Viral Growth

    In a matter of days, the new social network Ello, described as “anti-Facebook,” for its position on privacy and advertising, has become perhaps the most popular on the Internet.


    Created last year as a "private" social network, Ello recently opened its doors based on "invitation only".

    Due to limited supply and high demand, invitations were forced to sell on eBay at prices up to $ 500. Some reports say that Ello received up to 35,000 requests per hour last week.

    Ello seems to have captured the audience with a simple message that aims to eliminate the frustrations of users from the social network Facebook. “Ello does not sell ads. We also do not sell data about you to third parties, ”company representatives say.

    The company’s “manifest” says: “We believe that a social network can become a tool for empowering people, but it is not a tool for deceiving, manipulating or forcing anything. This is a place for connecting people with each other, you create something and enjoy life. You are not a product ... ”The ELLO policy states that the practice of collecting and selling personal data for profit“ is both creepy and unethical. Under the guise of “free” service, users pay a high price for intrusive advertising and a lack of privacy. ”


    Based in Vermont, Ello was launched by a group of artists and programmers led by Paul Badnitz, whose previous experience has included designing bicycles and robots. Badnitz says on his page that Ello was designed to be “simple, beautiful, and ad-free.”

    Nathan Jurgenson, a social media researcher at the University of Maryland, welcomed the new ELLO approach. “I love those moments of new social media, when the talk about them“ explodes ”, the vision of social networks is shifting that they can be very different, and not just caustic and bored and sorry,” he said on his page in Ello. The project gains so much attention precisely because it promises social media according to a different policy. "

    The growth of ELLO also comes amid complaints from Facebook from the gay community that the largest social network in the world has begun disabling accounts that use stage names instead of real names.

    San Francisco plans to protest against Facebook in support of "transvestites" who have lost their Facebook accounts. Ello, in turn, does not require real names.

    It remains unclear now whether Ello will ultimately be just an unsuccessful attempt or, nevertheless, it will develop according to a profitable business plan. Ello says it plans to remain "completely free to use, but it may begin to offer some additional features for a fee."


    There are some questions about the success of Ello, whether this social network can succeed with this kind of business model and maintain its principles. But a former Ello employee said Ello’s policies were already undermined by taking $ 435,000 in venture capital financing.

    Designer and founder said he worked for Ello for a while, but left her when he found out about venture capital investments. “An integral part of venture capital is the exit plan. And not a single investor will give you venture capital without it. And the exit plan is preceded by the construction of the product itself, ”he said. Telebreeze Team

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