September 30, 2014 at 15:16Silicon Valley shows with Bobuk, ABBYY vice president, QIWI founder and other IT guys + training + free codes for online version
Silicon Valley is a series about six young developers in San Francisco trying to start a business. The pilot was filmed in 2013, and the HBO channel (which is “Game of Thrones”) first funded the creation of the season, and then another second.
Do you recognize Google?
I don’t remember which of us dragged this infection into coworking, but after 5 minutes we took a “smoke break” and wrote to Amediateka, the copyright holder in Russia.
After 20 minutes, we went to their main PR site, and at a meeting with her management, she agreed to arrange shows in #tceh with invited "stars" of the domestic IT business. Now I’ll tell you what happened.
We take the series "Silicon Valley" and show it in our large hall or audience. We take out real entrepreneurs and investors who are ready to share their experiences and their stories. In general, an industry workshop.
Nobody takes anything for anything. Cookies, coffee and tea for free.
As it turned out, Amediateka had already tried to negotiate Silicon Valley shows with one well-known startup site near Moscow, but everything was stalled. And here we came so beautiful ourselves.
Why do we need this? Because we have an educational program, it has different lectures and master classes. In general, there are many places in Moscow where you can find a person who talks 2-3 hours about his favorite topic, but not a group of comrades who say what mistakes happen at the beginning of the project, and even argue about it.
Therefore, we decided to make a dynamic thing, where there is a fan, and communication with the right people, and - partially - a lecture hall. The scheme is as follows:
As a result, the speakers are not talking about what they have already given a dozen or two interviews, or at least not in the context in which they are accustomed.
In the first series, the main character refused to sell his operating time to a large corporation and decided to build a company. We invited the creator of QIWI, Alexander Romanenko, to tell how he refused to sell the company three times to a large bank - and brought it to an IPO. How did you manage to pull it out? Simply, they wrote to him on his birthday and said that this is our gift.
They wanted to call Grishin, he almost agreed - but the sudden story with the published mail passwords prevented him from escaping.
Just a few days before the start, the whole story was supported by Kommersant and Almaz, so Alexander Galitsky also came to the premiere. By the way, he praised the "credibility" of the series.
So that the invited characters do not stray on the “beaten track”, we are joined by Alexey Obrovets, who works part time at Yandex (a memory film about Segalovich, including his work), and partly devotes to his project. He is very cool at interviewing, can ask uncomfortable or unexpected questions - and at the same time maintain an informal conversation, without this feeling of a reporting meeting.
The first season of the series is devoted to a new algorithm for archiving data. 8 episodes of 30 minutes each tell everything from the stage of team building, opening a company and investor searches to conflict with him. And in parallel there is a definition of the model, there is a strong competitor at hand, processes within the team are being built, there are jambs in PR, separation of shares and so on.
The result is MVP, a minimally working version of the product. All this is supplied with a portion of American humor and characteristic characters for Silicon Valley. There are really many references to real overseas entrepreneurs, companies and investors: from Peter Thiel, Sean Parker and Google to the less recognizable.
You can watch the trailer here, for example .
The author of the idea and producer Mike Judge was a programmer - at first he developed software for an American fighter, then for several years he joined a robotics project in Silicon Valley in the 80s. And then he made Beavis and Butthead.
We prepared the whole hall in half an hour - before that there was a round table. However, before this half an hour a press wall was being collected in the backyard of the business center - it turns out that it is difficult to unscrew this structure and then pull the banner over it.
The most fear - 20 minutes before the event. We see Romanenko with his colleagues in the fund and a couple of our friends. The photographer takes pictures of us rushing among 280 chairs - and emptiness.
For half an hour there is nobody, scary
But then we leave the hall to the area where coffee and cookies - and there is a crowd! 80% of applicants came - before there was no such conversion for free events, the usual one - 50%.
Full hall
Then Andrei Romaneko told Obrovets and the audience how he had not invested in GetTaxi, and then he regretted it. This story really amused the bosses of Amedia, they came to the first show - one of them is just the investor of this project.
Andrei gave important advice: do not tell the market about the idea, show the finished. Then nothing can be stolen from you, you can only be copied - and you still have to catch up. And while a series was going on in the hall, he talked with people for more than an hour in the corridor: he listened to pitches, made recommendations, distributed several packs of business cards.
To the series where the hero decides whether to leave a friend in the project or not, we invited Rocketbank - a project founded by friends from Groupon and MIPT.
Victor Lysenko, CEO of the project, told in detail and honestly how it is to do business with friends. Many people recommend not starting with those whom you have known for a long time, personally and who you feel good about, but Victor thinks differently: “And who else can you contact at the start”. Here are his tips: rusbase.vc/school/co-friends
In short, the second time we tear the template.
The third series is about choosing a product name. We picked up four little-known, but relevant stories, here is an example of one:
We continue to show every Thursday until the end of October. This Thursday, October 2, there will be a new series about visionaries and investors. There will be vice-resident ABBYY, two funds, we are trying to negotiate with Enter.ru. Registration and details.
The fifth episode on October 9th will be a special guest, a Russian who founded 500px in Canada and in a few years brought the community from thousands to millions, plus a discussion of all sorts of interesting things about developing and setting up processes in engineering teams. Details .
On October 16, Grigory bobuk Bakunov from Yandex will be on series 6 - we are talking about the curvature of current platform technologies and their bright future.
7 episode- guys get to Techcranch. At this moment, everything is bad with them, and the developers are thinking of moving to another company, but they find out that she is in an even bigger ass. Although the latter have received investments and are promoted. At the same time, it turns out that the co-founder of the company slept with the wife of the judge jury Tekhranch (reputation management). If you know such stories, come. We will still have people who saw how it was all filmed right at that conference.
8 series - after the announcement from a rival corporation, the guys urgently try to turn 180 degrees. A prototype rebuilt overnight on the knee suddenly tears everyone. We are going to call those who know how to work with MVP when it is already there.
It would be great to hear your suggestions on speakers and series topics. To make it easier to call, who wrote to me in PM - I will give promo codes for viewing the series and all Amediateka's content for two weeks. It’s never free for us, but Almaz Capital’s general partner and another partner, Kommersant Publishing House, plus FRII support, help us to be so generous. Thanks to them.
Well, come on, it's free. Write to ak@tceh.com or in PM, I will make a pass in #tceh.
Do you recognize Google?
I don’t remember which of us dragged this infection into coworking, but after 5 minutes we took a “smoke break” and wrote to Amediateka, the copyright holder in Russia.
After 20 minutes, we went to their main PR site, and at a meeting with her management, she agreed to arrange shows in #tceh with invited "stars" of the domestic IT business. Now I’ll tell you what happened.
Essence of the idea
We take the series "Silicon Valley" and show it in our large hall or audience. We take out real entrepreneurs and investors who are ready to share their experiences and their stories. In general, an industry workshop.
Nobody takes anything for anything. Cookies, coffee and tea for free.
As it turned out, Amediateka had already tried to negotiate Silicon Valley shows with one well-known startup site near Moscow, but everything was stalled. And here we came so beautiful ourselves.
Why do we need this? Because we have an educational program, it has different lectures and master classes. In general, there are many places in Moscow where you can find a person who talks 2-3 hours about his favorite topic, but not a group of comrades who say what mistakes happen at the beginning of the project, and even argue about it.
Therefore, we decided to make a dynamic thing, where there is a fan, and communication with the right people, and - partially - a lecture hall. The scheme is as follows:
- Take the plot of the series.
- We highlight topics relevant to our market.
- We find the heroes of such adventures and invite you to visit.
- We show the series in the hall at all.
- Heroes tell their stories and answer questions.
As a result, the speakers are not talking about what they have already given a dozen or two interviews, or at least not in the context in which they are accustomed.
Examples
In the first series, the main character refused to sell his operating time to a large corporation and decided to build a company. We invited the creator of QIWI, Alexander Romanenko, to tell how he refused to sell the company three times to a large bank - and brought it to an IPO. How did you manage to pull it out? Simply, they wrote to him on his birthday and said that this is our gift.
They wanted to call Grishin, he almost agreed - but the sudden story with the published mail passwords prevented him from escaping.
Just a few days before the start, the whole story was supported by Kommersant and Almaz, so Alexander Galitsky also came to the premiere. By the way, he praised the "credibility" of the series.
So that the invited characters do not stray on the “beaten track”, we are joined by Alexey Obrovets, who works part time at Yandex (a memory film about Segalovich, including his work), and partly devotes to his project. He is very cool at interviewing, can ask uncomfortable or unexpected questions - and at the same time maintain an informal conversation, without this feeling of a reporting meeting.
Plot
The first season of the series is devoted to a new algorithm for archiving data. 8 episodes of 30 minutes each tell everything from the stage of team building, opening a company and investor searches to conflict with him. And in parallel there is a definition of the model, there is a strong competitor at hand, processes within the team are being built, there are jambs in PR, separation of shares and so on.
The result is MVP, a minimally working version of the product. All this is supplied with a portion of American humor and characteristic characters for Silicon Valley. There are really many references to real overseas entrepreneurs, companies and investors: from Peter Thiel, Sean Parker and Google to the less recognizable.
You can watch the trailer here, for example .
The author of the idea and producer Mike Judge was a programmer - at first he developed software for an American fighter, then for several years he joined a robotics project in Silicon Valley in the 80s. And then he made Beavis and Butthead.
First impression
We prepared the whole hall in half an hour - before that there was a round table. However, before this half an hour a press wall was being collected in the backyard of the business center - it turns out that it is difficult to unscrew this structure and then pull the banner over it.
The most fear - 20 minutes before the event. We see Romanenko with his colleagues in the fund and a couple of our friends. The photographer takes pictures of us rushing among 280 chairs - and emptiness.
For half an hour there is nobody, scary
But then we leave the hall to the area where coffee and cookies - and there is a crowd! 80% of applicants came - before there was no such conversion for free events, the usual one - 50%.
Full hall
Then Andrei Romaneko told Obrovets and the audience how he had not invested in GetTaxi, and then he regretted it. This story really amused the bosses of Amedia, they came to the first show - one of them is just the investor of this project.
Andrei gave important advice: do not tell the market about the idea, show the finished. Then nothing can be stolen from you, you can only be copied - and you still have to catch up. And while a series was going on in the hall, he talked with people for more than an hour in the corridor: he listened to pitches, made recommendations, distributed several packs of business cards.
Second show
To the series where the hero decides whether to leave a friend in the project or not, we invited Rocketbank - a project founded by friends from Groupon and MIPT.
Victor Lysenko, CEO of the project, told in detail and honestly how it is to do business with friends. Many people recommend not starting with those whom you have known for a long time, personally and who you feel good about, but Victor thinks differently: “And who else can you contact at the start”. Here are his tips: rusbase.vc/school/co-friends
In short, the second time we tear the template.
Third show
The third series is about choosing a product name. We picked up four little-known, but relevant stories, here is an example of one:
“Initially, when the idea for the project came, we decided to call cooxtream.com - it sounds interesting, modern, and there is a domain (.com). When, after 3 days, they won the competition at Startup Weekend 2012 in San Francisco, the judges' comment was something like this: guys, everything is fine, but with the name you definitely need to work on it. It turned out that they read this not through the “cook” - “cook”, but through the “cook” - and the associations were not the best.
We thought a lot, but decided to leave the name, but with a different spelling and .tv domain - they say if everything goes well, the investor will easily give money to buy back .com (when they wrote to the owner of cookstream.com with an offer to buy a domain for $ 2000, he even refused to answer - he wanted to talk starting at $ 10,000). After working on the project for more than a year, 20,000 likes on Facebook, we found that the owner of this domain suddenly wrote similar slogans and started collecting subscribers. Even worse, our users started recommending it. Some even asked, “what kind of cookstream.tv is this, do you know about them?”.
We were furious, and were about to sue. But instead of this epic, they decided to change the name again. As a result, they took 10 domains and let the user group choose: they stopped at TalkToChef.com.
Fourth show and beyond
We continue to show every Thursday until the end of October. This Thursday, October 2, there will be a new series about visionaries and investors. There will be vice-resident ABBYY, two funds, we are trying to negotiate with Enter.ru. Registration and details.
The fifth episode on October 9th will be a special guest, a Russian who founded 500px in Canada and in a few years brought the community from thousands to millions, plus a discussion of all sorts of interesting things about developing and setting up processes in engineering teams. Details .
On October 16, Grigory bobuk Bakunov from Yandex will be on series 6 - we are talking about the curvature of current platform technologies and their bright future.
7 episode- guys get to Techcranch. At this moment, everything is bad with them, and the developers are thinking of moving to another company, but they find out that she is in an even bigger ass. Although the latter have received investments and are promoted. At the same time, it turns out that the co-founder of the company slept with the wife of the judge jury Tekhranch (reputation management). If you know such stories, come. We will still have people who saw how it was all filmed right at that conference.
8 series - after the announcement from a rival corporation, the guys urgently try to turn 180 degrees. A prototype rebuilt overnight on the knee suddenly tears everyone. We are going to call those who know how to work with MVP when it is already there.
It would be great to hear your suggestions on speakers and series topics. To make it easier to call, who wrote to me in PM - I will give promo codes for viewing the series and all Amediateka's content for two weeks. It’s never free for us, but Almaz Capital’s general partner and another partner, Kommersant Publishing House, plus FRII support, help us to be so generous. Thanks to them.
Well, come on, it's free. Write to ak@tceh.com or in PM, I will make a pass in #tceh.