99 amazing facts about the business of the future

It doesn’t matter if you create a small cozy startup or a large business for a couple of billion, the key question will always be the same - what to expect from the future and how it will affect what you do.

At the end of 2013, SAP (one of the largest German software manufacturers) published on slideshare a voluminous presentation of 99 amazing facts about the business of the future.

To date, the presentation has been viewed almost 250 thousand times. Well, we present her translation into Russian. So let's go!

1. More than 40% of companies that were at the top of the Fortune 500 list (the 500 largest US companies) back in 2000 already disappeared by 2010.
2. By the end of 2013, the number of mobile devices exceeded the population of the Earth.
3. More than 1 billion people use Facebook.
4. By 2030, 5 billion people (nearly 2/3 of the population) will be able to become the middle class.
5. A typical mobile user checks his phone 150 times a day.
6. Only 7% of Generation Y work for Fortune 500 companies; the rest prefer startups.
7. The likelihood that people of the Millennium generation will subscribe to a brand on social networks is almost 3 times higher than the probability that they will befriend one of their family members.
8. In 2017, video will generate 90% of all Internet traffic.
9. The amount of information stored doubles every 18 months.
10. In 2010, 1.2 billion people were still living on less than $ 1.25 per day, and since 2008 this number has decreased by only 100 million.
11. 73% will not even notice if the brands they use disappear from their lives.
12. “Half-life” of a post posted on Twitter or Facebook - 3 hours. (The “half-life” is the time it takes for a post to gain 50% of all the likes of the total number of all time.)
13. The global level of absolute poverty has dropped to 20.6%. This is almost half less than in 1990 (43.1%).
14. People have more confidence in what ordinary employees say than in the words of top management or CEO (50% versus 43%).
15. Since 2000, newspapers have lost $ 40 billion in advertising revenue.
16. The average number of sources of information that a person uses in the process of making a purchase has doubled in the penultimate year from 5 to 10.
17. More than 3 billion people around the world are employed, but almost half of them work on farms, in small private firms, or are interrupted by casual and seasonal part-time jobs.
18. More than 70% of buyers believe that small enterprises better understand their customers than large companies, they know their product better, provide more personalized service and pay more attention to the needs of their customers.
19. By 2025, Generation Y will comprise 75% of the workforce and, as a result, will begin to actively shape the corporate culture and expectations. Moreover, only 11% of them consider money to be the main criterion for success.
20. 29% of the Millennium generation found their soul mate through Facebook, while 33% of the relationship ended through personal messages or simply by post to the wall.
21. Attracting new customers is 6-7 times more expensive than maintaining existing ones.
22. The amount of information on the Internet has tripled between 2010 and 2013.
23. The number of “wearable” devices has doubled monthly since October 2012.
24. In the period from 2011 to 2013, the exchange of information on social networks has become twice as intense. Snapchat played a major role in this.
25. To compensate for one negative experience, 12 positive ones will be required.
26. The population of the Earth has more than doubled over the past 50 years and by 2040 it will already be 9 billion.
27. The number of mail delivered by the United States dropped from 250 million in 2006 to 50 million in 2012.
28. The percentage of new companies in the Furtune 1000 rose from 35% (1973-1983) to 45% (1984-1993), to 60 % (1994-2003) and up to more than 70% (2004-2013).
29. The amount of time parents spend with their children continues to grow in the States. Compared to 1965, fathers spend three times as much time with children. Mothers also began to devote more time to their children.
30. Top 5 risks with the highest probability: income inequality, financial imbalance, greenhouse effect, drinking water and an aging population.
31. 884 million people do not have access to drinking water. And by 2040, at least 3.5 billion people will suffer from water shortages.
32. The number of people living in urban areas will increase from 3.6 billion in 2011 to 6.3 billion by 2050.
33. On average, people have become a little happier in the last 30 years. Improvements in health care, education, and rising incomes have had the greatest impact on life satisfaction.
34. By 2020, 50 billion devices will be connected to the Internet.
35. 80% of the most popular sites were created in the USA, while 81% of Internet users are not from the United States.
36. 88% of all sold mobile phones work on operating systems developed in the USA (against 5% 6 years ago).
37. Mobile Internet traffic is growing at 150% per year (although it still only accounts for 15% of total Internet traffic).
38. The world has 1.5 billion smartphone users and 5 billion ordinary mobile phone users.
39. The number of tablets is growing much faster than the number of smartphones.
40. The next wave of computer technology is “wearable” devices.
41. In developed countries, the number of mobile Internet users averaged 56.6%. And in 2009 there were only 23.1% of them.
42. 80% of all data received on mobile devices is transmitted via Wi-Fi.
43. 60% of consumers in the USA agree with the assertion that technology helps to always feel “connected,” while 40% believe that technology, on the contrary, provokes a feeling of loneliness.
44. On average, in the United States an adult spends 141 minutes per day on a cell phone.
45. The projected share of the global population using smartphones in 2014 is 24%.
46. ​​From January to June 2013, global demand for smartphones grew by 66% compared to the same period last year. At the same time, the market for conventional phones fell by 25%.
47. The share of smartphones in relation to all mobile devices is highest in China - 85%.
48. The global use of smartphones is increasing the demand for mobile Internet. But until 2016, the mobile Internet, for the most part, will not become high-speed.
49. Between 2011 and 2016, the total traffic generated by smartphones will increase by almost 50 times. China's share in this market will be 10%.
50. About 200,000 text messages per second were sent in 2010, which totaled 6.1 trillion messages.
51. TomTom GPS Provider Adds 5 Billion Measurement Points Every Day.
52. In 2012, TomTom had at its disposal 5,000 trillion pieces of information describing the time, place, direction and speed of movement of each user (of course, everything is anonymous).
53. Between 2012 and 2017, the smart home segment will grow by 50% annually.
54. Over the next 5 years, revenues from sales of various systems for smart homes will increase from 1.9 billion to 3.8 billion.
55. By 2017, revenue from 35 million smart homes around the world will be nearly $ 11 billion.
56. By 2050, more than 40% of the world's population will struggle with an acute shortage of drinking water and nearly 20% will suffer from floods.
57. By 2050, the economic value of assets that will be at risk of flooding will be about $ 45 trillion.
58. The last drought in the United States destroyed half of the contribution of the agricultural sector to US GDP for the 3rd quarter.
59. Flooding in Thailand in 2011 reduced GDP growth for the 4th quarter by 12%.
60. The provision of various related business services (transportation and logistics, accounting services, etc.) accounts for more than half of the final cost of the product in many developed countries and more than 30% in China.
61. Today, many products and a growing share of services are “made in the world”, and not just in any particular country.
62. The proportion of Asian students is 53% of all students studying abroad. Most of them are from China, India and Korea.
63. In 1990, schools in developing countries had only 86% of girls enrolled in boys. By 2011, this figure increased to 97%.
64. Cities in developing countries will begin to grow rapidly. By 2030, 96% of the additional 1.4 billion people will live here.
65. In 2011, 3.6 billion people (50% of the world population) lived in large cities. In 1990, there were only 1.5 billion.
66. More than 80% of all goods and services are produced in cities.
67. 76% of the 1.2 billion poorest people live in rural areas.
68. Behaviors such as smoking, physical inactivity, and alcohol are still the leading cause of premature death in the United States.
69. While the United States has the highest Internet penetration (78%), it occupies only 10th place in the number of new users from 2008 to 2012 after China, India, Indonesia, Iran, Russia, Nigeria, the Philippines, Brazil and Mexico.
70. Firms are more likely to buy online than sell - the percentage of online sales in most countries is below 20%.
71. In e-commerce, B2B sales dominate. 90% of the value of all Internet transactions falls on B2B and this number has not changed for 10 years.
72. The Asia-Pacific region in 2013 will dominate the B2C e-commerce market (34% of total sales compared to 31.3% in 2012).
73. 13% of the economic value that the business sector added in 2010 was somehow related to the Internet and e-commerce.
74. Small and medium-sized businesses account for 99% of all firms in a developed economy, and their contribution to the economy is between 40 and 70%. At the same time, it is this segment that is most likely to start selling something on the Internet.
75. People of the Millennium generation are watching TV with at least two more electronic devices at hand (usually more).
76. The Millennium generation tends to trust outsiders more than family or friends. They often rely on the experience and feedback of other users when they decide to buy something.
77. 66% of millennials will visit one or another location if they see a mention of it from friends or a check.
78. The Millennium generation believes that other users care more about their shopping experience than large companies, so they always leave feedback on the Internet.
79. 87% of consumers believe that business should do at least the same emphasis on the public interest as on its own.
80. While 50% of Americans believe that companies are doing everything right, only 15% believe that heads of companies are telling the truth.
81. Only 34% of company employees agree that a high level of trust in management reigns among their colleagues.
82. In 70% of cases, the purchase experience is related to the feeling that you were served.
83. US companies lose 83 billion dollars annually due to poor customer service.
84. Companies lose $ 289 for every customer who leaves because of poor service.
85. 42% of all trading companies claim that attracting new customers is one of the 3 key marketing challenges their business faces.
86. On average, regular customers cost 10 times the amount of their first purchases.
87. In 2012, only 37% of US companies were rated “excellent” or “good” by users.
88. For 67% of US companies, improving customer service is one of the top three priorities.
89. 80% of large companies describe themselves as “delivering excellent service,” but only 8% of buyers share their point of view.
90. Last year, 2 out of 5 buyers admitted that they did not make a purchase just because of poor service.
91. The recommendations of acquaintances stimulate sales. 70% of buyers said that they were affected by reviews of friends or relatives left online. In second place are personal recommendations (61%), followed by articles on the Internet (59%), advertising (49%) and reviews of random people on the Internet (32%).
92. Uploading videos to YouTube grew from 40 hours per second in 2011 to 100 hours in 2013.
93. Netflix and YouTube generate 45% of all US Internet traffic.
94. Subject to the priority of purchasing power, in 2011 India took the 3rd place in the world in terms of economy, second only to the USA and China and pushing Japan to the 4th place.
95. In 2011, Mongolia's GDP grew by 15.7% and became the second in the world in terms of growth dynamics.
96. The economy with the highest growth rate in 2011 was recorded in the Macau Special Administrative Region in China (growing by 18.1%).
97. More than 620 million young people do not work or study.
98. To keep employment at the current level, it is necessary to create about 600 million new jobs around the world within 15 years.
99. Over the next two decades, India will supply one million new workers each month.