Iron Maiden earned millions on concert tours to places where pirates download their music the most

    image

    “If you got lemon, make lemonade out of it” - this tip by Dale Carnegie describes very well the strategy that has allowed Iron Maiden to make a ton of money over the past few years. According to the compilers of the 1,000 Companies That Inspire Britain ranking, Iron Maiden has become one of six groups whose financial results far exceed market average. In 2012-2013, the group conducted a world tour, focusing on the countries of South and Central America. It is here, according to the analytic company Musicmetric, in recent years, there has been an outbreak of activity of pirates downloading the band’s music in P2P networks.

    Instead of sending lawyers to the pirates and trying to crush the free download, the musicians decided to come themselves and play concerts where their music is downloaded the most. Especially a lot of pirated traffic was recorded in Brazil, and it was here, in the metropolis of São Paulo, that one of the most successful concerts took place - the revenue amounted to more than two and a half million dollars. The number of fans of the group on social networks has grown during the tour by five million people, largely due to the countries of Latin America.

    The fact that free file sharing alone does not harm sales, and may even help, many studies say. The most active “pirates” are most often the most active consumers of paid content, concert visitors, and souvenir buyers. This is noted not only by musicians - recently the creator of the series "Breaking Bad" Vince Gilligan said that piracy contributed to the popularization of the series. Kevin Spacey is the producer and lead actor of the series “House of Cards” (all 13 episodes of the first season were simultaneously uploaded to the Netflix video service, and, of course, immediately went to file-sharing networks), said the creators of the series “... unlike the music industry , learned an important lesson: give people what they want, when they want, in the form in which they want, at a reasonable price - and they would rather pay you than steal. "


    Also popular now: