Y. Metrika: now you can find out what the target visitors are interested in

    In the post “ Crypt: user through the eyes of Yandex ”, I wrote about a technology that determines the characteristics of a user by analyzing search history and other sources.

    According to the Yandex.Metrica team, a new report “commercial interests” has appeared in the analytics system. Statistics allows you to identify or supplement the portrait of the target visitor.

    It looks like this:

    According to the team of Y. Metrika, interests are distributed across 14 popular topics that can be targeted in Yandex.

    In the statistics for each of the 14 topics, an “affinity index” is given - an indicator of how much it meets the interests of site visitors. Such data allows you to more accurately configure advertising and select sites for its display.

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