April 22, 2013 at 20:32App Annie Index: Mobile App Market Report, Q1 '13
That week, 04/17/2013, another report on the global market for mobile applications from App Annie was released. This is a company that provides analytics for sales and downloads of applications for all platforms. We often use this service in our work, and we provide translations of some reports to those clients who turn to us for advice. I share the translation here, too, because The report should be useful to anyone interested in the mobile app market and the digital industry in general. In fact, in it we see the result of everything that we have observed in particular over the past months. The current situation looks especially fascinating in the context of reports for previous quarters: the mobile application market is extremely active and dynamic. The original report is here .
App Annie’s quarterly market report reviews not only the latest trends in downloads and sales on Google Play and the App Store (“stores”), but also macro-level trends. This helps, among other things, determine the most profitable investment opportunities.
Key Trends by Store, Country, and Category
Over the past quarter, Google Play has achieved higher growth rates than the iOS App Store - both in terms of downloads and revenue. However, despite the fact that in the first quarter of 2013, Google Play approached 90% of the number of downloads on the App Store, the latter retains a confident leading position in terms of monetization, earning approximately 2.6 times more than Google Play. For comparison, in the previous quarter, Google Play was 4 times behind in this indicator.
Several countries showed particular growth during the 4th quarter of 2012 and the 1st quarter of 2013.
In all the countries mentioned above, games are still leading as a growth factor, especially in terms of revenue growth. By 2013, the games category has reached such a level that it is the source of almost 70% of the App Store revenue and 80% of Google Play revenue. There are several more categories whose income puts them in high positions in the ranking:
App Downloads on the App Store vs. Google Play
Google Play downloads accounted for about 90% of App Store downloads in the first quarter of 2013
App Store App Revenue vs. The Google Play
iOS App Store received 2.6 times more app revenue than Google Play in the first quarter of 2013.
From the fourth quarter of 2012 to the first quarter of 2013, the quarterly revenue of the iOS App Store grew by about a quarter. Meanwhile, revenue from Google Play apps has grown by about 90%.
App Store: Leading countries in terms of downloads in Q1 2013
China leads in terms of downloads in App Store
Leading countries in terms of downloads in Q1 2013
* change in the index compared to the previous quarter.
In the last quarter, the United States remained a leader. In recent months, China has begun to increase turnover in the iOS App Store and has become a leading factor in download growth from the 4th quarter of 2012 to the 1st quarter of 2013. Although games were the main category in terms of growth in downloads in China, revenues were observed in many other categories. Meanwhile, Great Britain and Japan were alternately in third and fourth positions over the past year. Together, these leading countries have become the source of approximately half of iOS downloads.
App Store: Leading countries by revenue in the 1st quarter of 2013
China reached the fourth position. The US and Japan accounted for half of the store’s revenue.
Leading countries by revenue in the 1st quarter of 2013
* Changes in the index compared to the previous quarter of the
United States and Japan remain the leaders of the App Store, being the source of about half of all store revenue. Although the App Store in the United States has shown greater revenue growth over the past quarter with the leading category of “games,” China raised its record. Last year, China was barely in the top 10 countries. Over the past quarter, he climbed to fourth place from the sixth, which he held in the fourth quarter of 2012. The games became the category that provided most of the revenue growth in China; this category has grown in China by about 90%, which is the highest rate in the entire App Store.
Google Play: Leading countries for downloads in the 1st quarter of 2013.
Games - a source of download growth in Russia
Leading countries for Google Play downloads in Q1 2013
* Changes in the index from the previous quarter The
leading countries of Google Play accounted for approximately 40% of downloads in the first quarter of 2013 compared to 50% in the App Store. Russia's performance has been growing steadily over the past year and rose to fourth position in the last quarter. And here the category of “games” became a key source and yielded about half of the downloads in the Russian Google Play in the 1st quarter of 2013 (which is a higher indicator compared to 40% in the 4th quarter of 2012). South Korea and India maintained second and third places after the United States, showing how the Google Play Store is different from the App Store in a global market.
Google Play: Leading countries by revenue in Q1 2013
First Japan, now South Korea ahead of the USA
Leading countries by revenue in the 1st quarter of 2013
* change in the index compared to the previous quarter,
Japan and South Korea continue their marked increase in 1 quarter. 2013 revenue by Google Play. Japan moved higher than the United States in the top 4 square meters. 2012, while South Korea was ahead of the UK and ranked second in the first quarter of 2013. These three countries dominate Google Play, covering about 70% of the store’s global revenue. Their income is due to games to a greater extent than in any other countries of Google Play. South Korea surpassed the 95% mark, while Japan reached 90%.
App Store: Leading Download Categories in Q1 2013
Photo and video apps reached the top 3 in downloads.
* change in the index compared to the previous quarter
The “games” category remains the absolute leader as a source of growth in the App Store and accounts for about 40% of store’s downloads in Q1 2013. The “photo” and “video” categories rose in terms of downloads and broke into the top 3 in 1 quarter 2013
App Store: Top 1Q Revenue Categories 2013
Games are leading, and educational apps are better with monetization
* change in the index compared to the previous quarter
The “games” category continues to grow rapidly in revenue, providing about 70% of the App Store revenue in the 1st quarter of 2013. The education category also brings income, which allows it to move up to 4th position.
Google Play: Top 1Q download categories 2013
Google Play Store becomes more social
* Change in index compared to the previous quarter
On Google Play, the category of games has grown steadily over the previous year. Social category Networks also shows stable income in downloads and currently ranks 5th.
Google Play: Top 1Q Revenue Categories 2013
Games give more revenue on Google Play than on the App Store
As of 1 quarter. In 2013, the gaming category grew and accounted for about 80% of Google Play revenue, compared to 70% in the App Store.
App Annie’s quarterly market report reviews not only the latest trends in downloads and sales on Google Play and the App Store (“stores”), but also macro-level trends. This helps, among other things, determine the most profitable investment opportunities.
Key Trends by Store, Country, and Category
Over the past quarter, Google Play has achieved higher growth rates than the iOS App Store - both in terms of downloads and revenue. However, despite the fact that in the first quarter of 2013, Google Play approached 90% of the number of downloads on the App Store, the latter retains a confident leading position in terms of monetization, earning approximately 2.6 times more than Google Play. For comparison, in the previous quarter, Google Play was 4 times behind in this indicator.
Several countries showed particular growth during the 4th quarter of 2012 and the 1st quarter of 2013.
- The United States showed the largest revenue growth for the App Store, and in China, they not only downloaded the most applications on the App Store, but also made purchases for a larger amount than in any other country.
- Russia has become a key factor in the growth of downloads on Google Play.
- In Japan and South Korea, Google Play’s notable revenue growth continues.
In all the countries mentioned above, games are still leading as a growth factor, especially in terms of revenue growth. By 2013, the games category has reached such a level that it is the source of almost 70% of the App Store revenue and 80% of Google Play revenue. There are several more categories whose income puts them in high positions in the ranking:
- Photo and video apps reach third place in App Store downloads
- Educational apps ranked fourth in iOS revenue sources worldwide
- Social apps rank fifth in Google Play categories
Shopping Indicators
App Downloads on the App Store vs. Google Play
Google Play downloads accounted for about 90% of App Store downloads in the first quarter of 2013
App Store App Revenue vs. The Google Play
iOS App Store received 2.6 times more app revenue than Google Play in the first quarter of 2013.
From the fourth quarter of 2012 to the first quarter of 2013, the quarterly revenue of the iOS App Store grew by about a quarter. Meanwhile, revenue from Google Play apps has grown by about 90%.
Country indicators
App Store: Leading countries in terms of downloads in Q1 2013
China leads in terms of downloads in App Store
Leading countries in terms of downloads in Q1 2013
- USA
- China
- Great Britain, + 1 *
- Japan, -1 *
- France
* change in the index compared to the previous quarter.
In the last quarter, the United States remained a leader. In recent months, China has begun to increase turnover in the iOS App Store and has become a leading factor in download growth from the 4th quarter of 2012 to the 1st quarter of 2013. Although games were the main category in terms of growth in downloads in China, revenues were observed in many other categories. Meanwhile, Great Britain and Japan were alternately in third and fourth positions over the past year. Together, these leading countries have become the source of approximately half of iOS downloads.
App Store: Leading countries by revenue in the 1st quarter of 2013
China reached the fourth position. The US and Japan accounted for half of the store’s revenue.
Leading countries by revenue in the 1st quarter of 2013
- USA
- Japan
- Great Britain
- China, + 2 *
- Australia, -1 *
* Changes in the index compared to the previous quarter of the
United States and Japan remain the leaders of the App Store, being the source of about half of all store revenue. Although the App Store in the United States has shown greater revenue growth over the past quarter with the leading category of “games,” China raised its record. Last year, China was barely in the top 10 countries. Over the past quarter, he climbed to fourth place from the sixth, which he held in the fourth quarter of 2012. The games became the category that provided most of the revenue growth in China; this category has grown in China by about 90%, which is the highest rate in the entire App Store.
Google Play: Leading countries for downloads in the 1st quarter of 2013.
Games - a source of download growth in Russia
Leading countries for Google Play downloads in Q1 2013
- USA
- South Korea
- India
- Russia, +2
- Japan, -1 *
* Changes in the index from the previous quarter The
leading countries of Google Play accounted for approximately 40% of downloads in the first quarter of 2013 compared to 50% in the App Store. Russia's performance has been growing steadily over the past year and rose to fourth position in the last quarter. And here the category of “games” became a key source and yielded about half of the downloads in the Russian Google Play in the 1st quarter of 2013 (which is a higher indicator compared to 40% in the 4th quarter of 2012). South Korea and India maintained second and third places after the United States, showing how the Google Play Store is different from the App Store in a global market.
Google Play: Leading countries by revenue in Q1 2013
First Japan, now South Korea ahead of the USA
Leading countries by revenue in the 1st quarter of 2013
- Japan
- South Korea, + 1 *
- USA -1 *
- Great Britain
- Germany
* change in the index compared to the previous quarter,
Japan and South Korea continue their marked increase in 1 quarter. 2013 revenue by Google Play. Japan moved higher than the United States in the top 4 square meters. 2012, while South Korea was ahead of the UK and ranked second in the first quarter of 2013. These three countries dominate Google Play, covering about 70% of the store’s global revenue. Their income is due to games to a greater extent than in any other countries of Google Play. South Korea surpassed the 95% mark, while Japan reached 90%.
Category Indicators
App Store: Leading Download Categories in Q1 2013
Photo and video apps reached the top 3 in downloads.
Leading categories for downloads in Q1 2013
- Games
- Entertainment
- Photos and videos, + 1 *
- Utilities, -1 *
- Life style
* change in the index compared to the previous quarter
The “games” category remains the absolute leader as a source of growth in the App Store and accounts for about 40% of store’s downloads in Q1 2013. The “photo” and “video” categories rose in terms of downloads and broke into the top 3 in 1 quarter 2013
App Store: Top 1Q Revenue Categories 2013
Games are leading, and educational apps are better with monetization
Leading revenue categories in Q1 2013 year
- Games
- Performance
- Social networks
- Education, + 1 *
- Entertainment, -1 *
* change in the index compared to the previous quarter
The “games” category continues to grow rapidly in revenue, providing about 70% of the App Store revenue in the 1st quarter of 2013. The education category also brings income, which allows it to move up to 4th position.
Google Play: Top 1Q download categories 2013
Google Play Store becomes more social
Leading download categories Q1 2013
- Games
- Instruments
- Entertainment
- Communications
- Social networks, + 1 *
* Change in index compared to the previous quarter
On Google Play, the category of games has grown steadily over the previous year. Social category Networks also shows stable income in downloads and currently ranks 5th.
Google Play: Top 1Q Revenue Categories 2013
Games give more revenue on Google Play than on the App Store
Top Google Play Revenue Q1 Categories 2013 year
- Games
- Communications
- Social networks
- Instruments
- Performance
As of 1 quarter. In 2013, the gaming category grew and accounted for about 80% of Google Play revenue, compared to 70% in the App Store.