January 25, 2013 at 17:12Winter at Rating
For a whole month and a half we did not write anything about the Rating Mail.Ru , and you probably missed you. We hasten to correct. Since mid-December, we have not done so much, but we have done something.
Firstly, they returned the old debt to users: now the rights to different reports can be configured separately. Once, a long time ago, in the late 90s, when the Rating was created, it was not very important, the statistics consisted essentially of only attendance numbers and opening them, there was almost nothing to hide. But now the counters know too much and too different, and it’s quite natural that someone is ready to share demographics of their audience, its search conversions or online purchases , and someone does not.
Secondly, they added new data about Runet in general. Now the transitions from the largest social services are highlighted in separate sections , open for anyone to study. The absolute numbers in them, of course, are not very important, because they depend on the interfaces and the openness of the networks, but the relative characteristics are probably close to accurate. Twitter, for example, was expected to be the most mobile - 30% of transitions are made from smartphones, and almost exactly 6.66% of Facebook sits on Mac OS.
In the section devoted to Livejournal, there is now an objective rating of media activity by LJ bloggers.
Another duty is demographic graphics. Historically, in the Mail.Ru rating on top.mail.ru, data on the sex and age of website visitors were displayed only in statics for a specific day, week or month, without the ability to see a schedule of changes in this value. To see trends, webmasters or analysts were asked to endlessly flip through pages for previous periods, copying numbers in Excel or saving them in their own memory.
Naturally, it was, to put it mildly, uncomfortable. But first there were technical limitations, then other priorities - in general, there were no schedules. But last week the Rating team got their hands on it and the report showed dynamics.
You can illustrate the news with beautiful pictures from the "system" counters. Everyone can see something similar on their website.
Windows 8 is gradually changing from a male OS to a regular one. Rambler's search has stopped aging. Sports sites are becoming less youthful. Users from Habr still follow the rule 80 on 20. The last thing we managed to do was look at the statistical startup GoSquared . In terms of data, nothing interesting, and even paid, starting with a rather small amount, but what a beautiful interface! I admit, I was impressed.
Firstly, they returned the old debt to users: now the rights to different reports can be configured separately. Once, a long time ago, in the late 90s, when the Rating was created, it was not very important, the statistics consisted essentially of only attendance numbers and opening them, there was almost nothing to hide. But now the counters know too much and too different, and it’s quite natural that someone is ready to share demographics of their audience, its search conversions or online purchases , and someone does not.
Secondly, they added new data about Runet in general. Now the transitions from the largest social services are highlighted in separate sections , open for anyone to study. The absolute numbers in them, of course, are not very important, because they depend on the interfaces and the openness of the networks, but the relative characteristics are probably close to accurate. Twitter, for example, was expected to be the most mobile - 30% of transitions are made from smartphones, and almost exactly 6.66% of Facebook sits on Mac OS.
In the section devoted to Livejournal, there is now an objective rating of media activity by LJ bloggers.
Another duty is demographic graphics. Historically, in the Mail.Ru rating on top.mail.ru, data on the sex and age of website visitors were displayed only in statics for a specific day, week or month, without the ability to see a schedule of changes in this value. To see trends, webmasters or analysts were asked to endlessly flip through pages for previous periods, copying numbers in Excel or saving them in their own memory.
Naturally, it was, to put it mildly, uncomfortable. But first there were technical limitations, then other priorities - in general, there were no schedules. But last week the Rating team got their hands on it and the report showed dynamics.
You can illustrate the news with beautiful pictures from the "system" counters. Everyone can see something similar on their website.
Windows 8 is gradually changing from a male OS to a regular one. Rambler's search has stopped aging. Sports sites are becoming less youthful. Users from Habr still follow the rule 80 on 20. The last thing we managed to do was look at the statistical startup GoSquared . In terms of data, nothing interesting, and even paid, starting with a rather small amount, but what a beautiful interface! I admit, I was impressed.