Nokia Lumia 920 promo shot on Nokia Lumia 920

Perhaps many people remember the scandalous promotional video released by Nokia before the September presentation of Lumia 920. Then The Verge reporters found out that this video was shot not on the Nokia Lumia 920, but on some kind of SLR camera, and it was actually shot not traveling in parallel on a bicycle by a young man, and by an operator sitting in a van. And now the Nokia Lumia 920 became available and we decided to ride the bike to test the operation of the “floating lens” in Lumia 920 in action.



For those who do not remember the original video, here is its extended version:



When the scandal erupted and Nokia was convicted of replacing the camera, I suggested that in fact, this substitution, like the entire scandal surrounding the video, was planned to be marketing so to speak, aimed at attracting attention to the 920 PureView camera. In the comments to my post on Habré , many different considerations were expressed, both skeptical and positive. Lichnor, I remained unconvinced and just started waiting for the Lumia 920 to come out.

And now, when I got a test sample, my friends and I made an attempt to shoot imageanother remake for that promo video, this time on the Lumia 920 camera itself. In September, after the time of the scandal surrounding the promo video, we made an attempt to remove the remake on the Nokia 808 PureView:







Now, I deliberately did not begin to add music and somehow process the video. I think it is much more indicative in its original form.



Those who do not believe that the video was shot specifically on the Nokia Lumia 920, I am addressing such a video that was shot on the Nokia 808 PureView.



In general, for the week that I had the Lumia 920, we shot a bunch of material that can be easily mounted in a small film. The theme of mobile, smartphone video is exactly the topic that brought me to journalism. I began to be interested in smartphones and tablets, OSes and other nuances of this market when I realized that sooner or later the moment would come when a full-fledged film, quite suitable for demonstration on a 6x2 meter screen, could be shot on any, or almost any phone. And then the cinema will change the way the music industry changed when the electricity came to sound and the first mass electric Fender Telecaster appeared in stores. It was the year 1949. What was the music industry then, and what it became after some 10 years, in the early 60s of the last century.

How film language will change, how movie genres will mutate, what new movie distribution formats will appear with the development of mobile shooting technologies - all these are issues that interest me much more than the war of software platforms or patents sucked from a finger. Gadgets have long become not only a means of consumption, but also a means of producing content. And if the user will not be given the opportunity to monetize this content (primarily in the field of film and video), sooner or later the it industry will slow down the pace of development, or even choke on the overproduction crisis traditional for the capitalist model.

To this topic, as well as to the "space" Lumia 920 itself, I will return several times in my posts on Habré.

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