Creative workshop: 80 creative tasks of the designer

    I want to introduce you to our wonderful new book. Colored, with pictures, which is not surprising, because It is intended for designers. Maybe you have to deal with user interfaces, maybe you have familiar designers whom you would like to give something good and useful to. In any case, pay attention to it. So:

    Creative workshop: 80 creative tasks of the designer

    Creative Workshop Cover

    Here is what David Sherwin, the author of the book, writes in the introduction:

    Have you ever been in a situation where you need to finish work on a project, but there is no time left? Did you feel annoyed by the fact that time pressure does not allow your creative abilities to fully reveal? Then this book is for you. Here you will find eighty tasks with tips to help you discern new approaches to quickly solving a variety of design problems.

    Take the chance to hone your skills, and you can cope with any design project - from creating a brand and related advertising products to a full-scale interactive user-oriented project. Along the way, you will also master the design of navigation systems, the design of newspapers, magazines and websites, as well as working with video and animation.

    So that you can successfully cope with these tasks, I suggest using brainstorming techniques. Putting them into practice, you will always find new and more effective ways to solve complex design problems and use them in your work.

    Designers who dream of a career often have to do things that they have no idea about. I had the same thing. The first years in this field, I clearly felt at ease. Here's what my usual working day looked like: Make tomorrow two new logos for a new wine bar? You are welcome! Prepare a cover for a South American cruise advertisement? Will be done! By Friday to build a home and secondary page for an innovative consulting website? No problem! Everything will be done, and then at two in the morning I will collapse
    on the keyboard exhaustedly . Over the years of digging trenches, I discovered the following:

    Failure is a required component of creativity

    Designers wise by experience know that the ability to withstand a series of failures is the only way to success. If you want to learn how to work better, you need to be ready to explore uncharted territories every day. IDEO's David Kelly calls it “
    trial and error enlightenment ,” and it’s the best way to get the result that will satisfy your customers completely.

    There is always not enough time for the project

    Sometimes the tight deadlines set aside for order fulfillment can lead to more interesting results if you manage them wisely. We cry that we do not have enough time to solve the problem, but we just need to get down to business. The deadline still comes unexpectedly, regardless of whether you work alone at home on the order of a company or as part of a reputable design company. Clients always require you to
    go beyond your skills. The designer's work is more like a marathon, rather than a series of sprint races, so the only way to maintain a healthy mind is to move with a constant productive and at the same time speed that does not interfere with creativity.

    Topics covered in the book

    Try these eighty assignments and you will travel across almost all the major
    areas of modern design. They are divided into the following categories:

    Fundamental skills:
    • creation of advertising text;
    • design history;
    • modular layout system;
    • illustration;
    • paper construction;
    • the photo;
    • physical prototyping;
    • research;
    • typography.

    Work disciplines:
    • Advertising and marketing: guerrilla marketing; online advertising; outdoor advertising; printable advertisement; advertising posters; TV ads.
    • Branding: annual reports; brochures; identity development; creation of company packaging of goods.
    • Newspapers, magazines, websites, film production: book covers; magazine layouts; packaging of music products; movie advertising posters.
    • Interactive environment: information architecture; interactive storyboard; user interface design
    • Product development
    • Registration of floor spaces, signs and signs: ecological graphic design; retail; exhibition stands; pointers and signs.
    • Font Design
    • Video and animation graphics: hand-drawn animation; storyboard.

    And here is an example of one of the tasks. Task number 41:

    Task 41

    Task 41-2

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