You bring Facebook $ 1.21 per quarter
On average, depending on who you are and where you live, you bring Facebook $ 1.21 per quarter, according to documents released today .
Most of these funds are used to ensure the health of the resource itself, while FB's net profit (from January 1 to March 31, 2012) amounted to only $ 205,000,000. At the same time, total revenue is $ 1,058 billion.
So, thanks to the modest contribution of each of you, Facebook is now valued at $ 71.97 billion.
As it was considered:
- Bloomberg Business Week report : the number of shares for which funds have not yet been paid - 2.33 billion shares.
- When buying Instagram, Facebook paid 300 million in cash, the rest was 23 million shares. It turns out that each share costs $ 30.89.
Multiply the number of shares (2.33 billion) by the value of each ($ 30.89) and get $ 71.97 billion.
We can say that the creators of Instagram were lucky - at the last auction, the cost of one FB share reached $ 44.1. If Instagram guys now sell all FB shares, they will get 1.014 billion. That is, if you add 300 million cash to these shares, it turns out that Instagram received more than 1 billion 300 million dollars.
So, again, about how much income the average user of the social network brings. The figure announced above at $ 1.21 per quarter is 6% more than it was in the 1st quarter of 2011. And in the last quarter of 2011, by the way, this figure was 10% higher - there was a holiday season, and brands had to spend more on advertising.
In general, if the figure of $ 1.21 remains the same over the next 3 quarters (and it grows), then you will bring social networks $ 4.84 per year.
To earn more money from users, they will be shown ads suitable for them (even more focused on their interests). The advertiser will pay even more for such advertising.
Prices, by the way, are rising. As well as the number of users - 901 million people, that is - approximately every eighth.