March 7, 2012 at 18:52How to choose a moment to send a letter
Did you know that a letter to a potential client with a commercial proposal is best sent from noon to three in the afternoon, the best day for an invitation to a party is Friday, and advertising mailings of online stores is best done from 19 to 22 hours?
Surely many are familiar with the situation when you are puzzling over when it is better to send a newsletter with a notification, for example, about a new promotion or a commercial offer to a potential client. If sent on Friday night - will they read it? Or wait until Monday morning? Which is better - to write on the eve of the holiday or on holidays, at the height of the working day or in the evening? Fortunately, a huge statistical base has been accumulated on this topic and in this article we will share with you simple rules for effective email marketing.- on what day and at what time to write important letters depending on their topic.
Let's start by choosing a day to send your letter.
Under the cut - decryption of data and material on the choice of time for sending during the day.
The most suitable days for emailing any topic: Tuesday, Wednesday and Thursday. That is, the middle of the week, when heavy Monday is already over, and the weekend is still far away. But you should be careful with Tuesday and Thursday, when, according to statistics, people receive the largest number of emails.
Friday (especially in the morning) is the most favorable day for letters advertising entertainment events. And for business letters, the best day is Tuesday. On this day, a person is full of strength and energy to start a new business.
But, choosing a suitable day, one should take into account not only the days of the week, but also holidays, events. And when sending out promotional emails, it is especially important to be aware of how many subscribers are most likely to receive a salary.
“A person buys, not because you sent him a letter on Friday at 10 a.m., but because he has money that he wants to spend,” say many marketers of successful online stores.
Of course, this data is average. And choosing the most suitable day for the email newsletter, you need to analyze many data (type and topic of the newsletter, features of the goods and services offered by you, age and gender characteristics of subscribers, and so on).
Recently, the British marketing agency Pure360 published a study on what hours of the day it is best to send letters to customers, the results of which you see on the infographic:
22:00 - 9:00. The worst time for an email newsletter. By sending a letter to the subscriber at this time, you send it immediately to the basket.
9:00 - 10:00. The second most popular time for mailing. At this time, people not only carefully read letters of any subject, but also actively exchange interesting links with colleagues. And this is a chance to get new subscribers.
10:00 - 12:00. Your letter is unlikely to be read, since everyone is focused on work.
12:00 - 15:00. At this time, people prefer to read only news and business letters. Promotional emails are likely to be ignored.
15:00 - 17:00. On weekdays, this time is best for advertising mailing. People in anticipation of the end of the working day with pleasure read any advertising letters, and also actively follow the links. And on Friday at this time, sending letters is risky.
17:00 - 19:00. The best time for emails promoting entertainment.
19:00 - 22:00. This is the time of online shopping. It is at this time that people most often make purchases after reading an advertising letter. Also at this time, people usually respond to letters.
Surely many are familiar with the situation when you are puzzling over when it is better to send a newsletter with a notification, for example, about a new promotion or a commercial offer to a potential client. If sent on Friday night - will they read it? Or wait until Monday morning? Which is better - to write on the eve of the holiday or on holidays, at the height of the working day or in the evening? Fortunately, a huge statistical base has been accumulated on this topic and in this article we will share with you simple rules for effective email marketing.- on what day and at what time to write important letters depending on their topic.
Let's start by choosing a day to send your letter.
Under the cut - decryption of data and material on the choice of time for sending during the day.
Best day to send out
The most suitable days for emailing any topic: Tuesday, Wednesday and Thursday. That is, the middle of the week, when heavy Monday is already over, and the weekend is still far away. But you should be careful with Tuesday and Thursday, when, according to statistics, people receive the largest number of emails.
Friday (especially in the morning) is the most favorable day for letters advertising entertainment events. And for business letters, the best day is Tuesday. On this day, a person is full of strength and energy to start a new business.
The best day for business letters is Tuesday. Entertainment events are best advertised on Friday.
But, choosing a suitable day, one should take into account not only the days of the week, but also holidays, events. And when sending out promotional emails, it is especially important to be aware of how many subscribers are most likely to receive a salary.
“A person buys, not because you sent him a letter on Friday at 10 a.m., but because he has money that he wants to spend,” say many marketers of successful online stores.
Of course, this data is average. And choosing the most suitable day for the email newsletter, you need to analyze many data (type and topic of the newsletter, features of the goods and services offered by you, age and gender characteristics of subscribers, and so on).
Best time for newsletters
Recently, the British marketing agency Pure360 published a study on what hours of the day it is best to send letters to customers, the results of which you see on the infographic:
22:00 - 9:00. The worst time for an email newsletter. By sending a letter to the subscriber at this time, you send it immediately to the basket.
9:00 - 10:00. The second most popular time for mailing. At this time, people not only carefully read letters of any subject, but also actively exchange interesting links with colleagues. And this is a chance to get new subscribers.
10:00 - 12:00. Your letter is unlikely to be read, since everyone is focused on work.
12:00 - 15:00. At this time, people prefer to read only news and business letters. Promotional emails are likely to be ignored.
15:00 - 17:00. On weekdays, this time is best for advertising mailing. People in anticipation of the end of the working day with pleasure read any advertising letters, and also actively follow the links. And on Friday at this time, sending letters is risky.
17:00 - 19:00. The best time for emails promoting entertainment.
19:00 - 22:00. This is the time of online shopping. It is at this time that people most often make purchases after reading an advertising letter. Also at this time, people usually respond to letters.