Newsletters, subscriptions and spam. Thoughts of a tired mail owner

    While I was writing this topic, 5 mailing letters fell in my inbox. Three of them went to spam.

    Colleagues, in my opinion, we are all tired of the amount of spam, subscriptions, and other information that falls into our mailboxes, just because we left our inbox somewhere. Recently, all this has bothered me so much that I send spam mailings that do not have unsubscribe links.

    After thinking a little about it, I figured out how to deal with all this.

    Anyone interested please ask inside.

    It is no secret that most email accounts are located on corporate servers. Google, Yandex, rambler, yahoo.
    So they should just think what to do next. It's 2011, and mailings are still being processed at the 1995 level. They will have to slightly upgrade their systems.

    Here is what needs to be done in my opinion.

    1. All distribution sources must be registered on the recipient's server.

    All others immediately send to spam. Mailing sources can be considered by default sending more than 20 (50, 100, N - discussed) letters per hour.
    This measure will allow controlling the distribution by the recipient’s server, and for the sender it will be more efficient to receive information about those who actually read it.

    2. Subscription to the newsletter must be controlled on the recipient's server.

    Those. if I enter my email somewhere and the authors of the project periodically want to send me something - a pop-up opens in which I indicate what exactly I agree to subscribe to.

    This will allow users to cut off unnecessary offers. Moreover, you can not dump all the options at once, but say during registration only the first option and news are confirmed. When I choose a subscription for some information I need, for example, new offers on a real estate website - show a popup with a third checkbox.

    3. Unsubscribe.

    Now this is all done terribly. Typical newsletter cases in decreasing order of annoyance:
    1. There is no “unsubscribe” link at all. My letter goes to spam.
    2. There is a “unsubscribe” link, but it leads somewhere where you need to enter your password. At 99.99%, I don’t remember him. The letter goes to spam.
    3. There is a “unsubscribe” link, but they tell me that they will unsubscribe me within 10 days (depending on the site). The letter goes to spam 100%. We have the Internet and not the Russian Post - do they carry my request to unsubscribe for 100 miles? This is a 100% user divorce.
    4. There is a “unsubscribe” link, and upon transition I am told that they will send a letter confirming the unsubscription. Kuban Avia, sorry, I did not wait for the promised letter from you, as a result, guess where all the correspondence is going now?
    5. The link "unsubscribe" is and they unsubscribe me from everything. The option is close to perfect.
    6. There is a “unsubscribe” link, and when you click on it, they give me a form with a list of what I’m subscribed to. Here, depending on the mood.
      For example, in the PayPal unsubscribe form, you need to mark the checkboxes from which you want to unsubscribe, instead of leaving them on the mailings you want to receive.

      As a result, I "unsubscribed" times 3 for sure. But since I need letters from him to spam, I could not send. In the case of any other service, it would be 100% spam.

    But this gives the most precise control over what exactly you want to receive or not to receive from the site.

    As a result, the ideal variant seems to me that in the mail interface next to the usual “Delete” buttons, etc., show the “Unsubscribe” button. After that, a popup with the mailing settings from this site is displayed.

    Thus, the owner of the newsletter has 100% control over statistics on the audience, and as a user I can control the information that falls into my inbox.

    Total implementation of these three methods will significantly reduce the flow of unnecessary information in the mail.
    Waiting for feedback in the comments.

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