December 26, 2011 at 11:31Runet Today, December 26, 2011. Experts of the issue: Alexey Basov, Vladimir Dolgov, Natalya Khaitina
At Finam FM studio - Alexey Basov, vice president of Mail.ru Group, and Vladimir Dolgov, head of Google Russia. Together with the host, Maxim Spiridonov, they summarize the year and discuss its trends: the growth of the online video sector, the increasing role of mobile Internet, the dynamics of the development of coupon services, the status of electronic payment systems and the current state of the largest social networks on the Russian Internet.
1. Throughout 2011, there was a noticeable increase in the audience of video services in the Russian segment of the Internet.According to ComScore in September, about 85% of Russian Internet users watch videos on the Web. Large players in online media business are stepping up their online video advertising business. In early November, Gazprom-Media opened a sales house with this specialization. In turn, the Mail.ru Group holding company began selling video advertising on its sites according to the rating principle, similar to how it is done on television.
- How serious is online video today?
- Vladimir Dolgov: “It became clear that this is a factor to be reckoned with due to volume. <...> Every minute now, 48 hours of video are uploaded to YouTube.”
- Alexey Basov: “The Internet has traditionally grown from websites, and not from video content. Here, the industry has not accumulated formats and solutions allowing to sell a structured product. And it was in 2011 that we saw a truly explosive growth in online video advertising. ”
- How will the online advertising market in video grow and which models will prevail on it?
2. In the past year, the mobile Internet audience has grown rapidly.The three most popular classes for his audience are communication on social networks, working with search engines, reading news. According to the Public Opinion Foundation, 31% of mobile device users in Russia gain access to the Network using the unlimited tariff of a mobile operator. Platforms selling smartphone apps are gaining popularity. So, the Android Market in early December hit the bar of 10 billion downloads. From industry events. Amazon launched its online mobile app trading platform in March, and introduced its own Kindle Fire tablet in late September. According to CNN Money, Facebook bought the Gowalla geolocation service, although it had previously closed a similar internal project, Facebook Places.
- Due to what has the mobile Internet market been growing lately?
- Vladimir Dolgov: “The traffic consumed by smartphones is growing. On average, in the country it exceeds 120 MB per user per month. <...> We conducted a study and found out that on average 15 applications are installed on a person’s smartphone, and of these, about six have been actively used over the past 30 days. ”
- What kind of audience should a web business working with a mobile direction count on?
- Alexey Basov: “The mobile direction is strategic for us. So, we have created a joint product with Nokia, which allows us to access Mail.ru Group services and products from Nokia phones <...> We do not make any discounts on the youth audience. It’s inappropriate for us to develop mass products for a narrow audience. ”
3. After the so-called “Groupon fever”, the coupon web services market is in an unstable state. The number of such sites is increasing, and their audience is growing. However, many experts predict a decline in this sector. November 4 went on IPO and raised about $ 700 million Groupon - the first and largest of these services. However, after impressive growth by the end of the month, the company's quotes fell below the placement level. Along the way, many coupon services in Runet turned out to be involved in scandals: they are regularly accused of unfair rendering of services.
- Will the market cool for Groupon and its followers?
- How Google tried to buy Groupon and what ultimately acquired instead.
- Vladimir Dolgov: “Google is just beginning to experiment in this area, and even then not in Russia. Google Offers is only launched in the United States. ”
- Alexey Basov: “The market has a short memory, and we forget that we have seen this in relation to all new types of services. Social networks three or four years ago experienced about the same take-off. ”
- How do Groupon and its minority shareholder Mail.ru Group collaborate?
- Scandals around coupon services: is there a lot of objective here?
4. On June 27, President Dmitry Medvedev signed the law on the National Payment System.In accordance with it, electronic payment operators must obtain the status of a banking or credit non-banking organization by October 1, 2012. Amid growing market volumes, interest in it in neighboring industries is shown. As Kommersant reported at the end of October, it was informed of its intention to enter the electronic payment market by large banks such as Sberbank, Alfa Bank, Rosbank, Promsvyazbank. The first major steps towards the development of the Runet were made by the largest Western electronic payment system - PayPal. As Loren Le Moal, CEO of PayPal for Central Europe, the Middle East and Africa, said in mid-November, the company can open an office in Russia either before the end of 2011 or throughout 2012.
- What awaits Runet electronic payments in 2012?
- Alexey Basov: “I assess the law as extremely positive. Mail.ru Group was a member of the working group under the State Duma, which dealt with it. And we are pleased with the interpretation that was accepted. ”
- Vladimir Dolgov: “Many industry participants will have to get out of the shadows. However, for a large number of players everything was exactly the same as with any other types of payments. Many organizations accept electronic money for payment, taxes are paid from them. ”
- Natalya Khaitina, Deputy General Director of Yandex.Money: “In 2011, the stagnation of the terminal market continued. <...> Direct payments from bank cards are growing, and more and more often users are tying their cards to electronic wallets. Another trend is mobile payments ... ”
- Has PayPal really come to us and will it change the balance of power in the market?
5. The leading social networks of Runet throughout 2011 experienced an increase in audience and expanded functionality. VKontakte changed its privacy settings in the direction of greater openness, refused to develop its payment system, stopped placing display ads on its pages and centralized the sale of advertising in applications. Odnoklassniki opened the sections “Video” and “Music”, introduced the service “Calls” and were included in the targeted advertising system Mail.ru Group - “Target”. As for the global market, in June Google introduced the social network Google+ and is actively developing its functionality. Facebook, among other things, introduced a new user profile format - timeline, introduced video chat based on Skype and plans to release its own smartphone.
- The most important trends in the development of social networks in 2011.
- Vladimir Dolgov: “This year there has been a serious roll in the direction of expanding the functionality of social networks. Only on Google+, which opened in the summer, more than a hundred functional improvements have been made. ”
- Alexey Basov: “Social networks have changed the way they consume the Internet as such. People stopped playing on social networks. They reproduce their life there. <...> It should be noted the structuring and the beginning of the active growth of automatic sales services in social networks. "
- How do social networks affect today the work of the business as a whole?
Release on iTunes .
Podcast on the Finam FM website .
1. Throughout 2011, there was a noticeable increase in the audience of video services in the Russian segment of the Internet.According to ComScore in September, about 85% of Russian Internet users watch videos on the Web. Large players in online media business are stepping up their online video advertising business. In early November, Gazprom-Media opened a sales house with this specialization. In turn, the Mail.ru Group holding company began selling video advertising on its sites according to the rating principle, similar to how it is done on television.
- How serious is online video today?
- Vladimir Dolgov: “It became clear that this is a factor to be reckoned with due to volume. <...> Every minute now, 48 hours of video are uploaded to YouTube.”
- Alexey Basov: “The Internet has traditionally grown from websites, and not from video content. Here, the industry has not accumulated formats and solutions allowing to sell a structured product. And it was in 2011 that we saw a truly explosive growth in online video advertising. ”
- How will the online advertising market in video grow and which models will prevail on it?
2. In the past year, the mobile Internet audience has grown rapidly.The three most popular classes for his audience are communication on social networks, working with search engines, reading news. According to the Public Opinion Foundation, 31% of mobile device users in Russia gain access to the Network using the unlimited tariff of a mobile operator. Platforms selling smartphone apps are gaining popularity. So, the Android Market in early December hit the bar of 10 billion downloads. From industry events. Amazon launched its online mobile app trading platform in March, and introduced its own Kindle Fire tablet in late September. According to CNN Money, Facebook bought the Gowalla geolocation service, although it had previously closed a similar internal project, Facebook Places.
- Due to what has the mobile Internet market been growing lately?
- Vladimir Dolgov: “The traffic consumed by smartphones is growing. On average, in the country it exceeds 120 MB per user per month. <...> We conducted a study and found out that on average 15 applications are installed on a person’s smartphone, and of these, about six have been actively used over the past 30 days. ”
- What kind of audience should a web business working with a mobile direction count on?
- Alexey Basov: “The mobile direction is strategic for us. So, we have created a joint product with Nokia, which allows us to access Mail.ru Group services and products from Nokia phones <...> We do not make any discounts on the youth audience. It’s inappropriate for us to develop mass products for a narrow audience. ”
3. After the so-called “Groupon fever”, the coupon web services market is in an unstable state. The number of such sites is increasing, and their audience is growing. However, many experts predict a decline in this sector. November 4 went on IPO and raised about $ 700 million Groupon - the first and largest of these services. However, after impressive growth by the end of the month, the company's quotes fell below the placement level. Along the way, many coupon services in Runet turned out to be involved in scandals: they are regularly accused of unfair rendering of services.
- Will the market cool for Groupon and its followers?
- How Google tried to buy Groupon and what ultimately acquired instead.
- Vladimir Dolgov: “Google is just beginning to experiment in this area, and even then not in Russia. Google Offers is only launched in the United States. ”
- Alexey Basov: “The market has a short memory, and we forget that we have seen this in relation to all new types of services. Social networks three or four years ago experienced about the same take-off. ”
- How do Groupon and its minority shareholder Mail.ru Group collaborate?
- Scandals around coupon services: is there a lot of objective here?
4. On June 27, President Dmitry Medvedev signed the law on the National Payment System.In accordance with it, electronic payment operators must obtain the status of a banking or credit non-banking organization by October 1, 2012. Amid growing market volumes, interest in it in neighboring industries is shown. As Kommersant reported at the end of October, it was informed of its intention to enter the electronic payment market by large banks such as Sberbank, Alfa Bank, Rosbank, Promsvyazbank. The first major steps towards the development of the Runet were made by the largest Western electronic payment system - PayPal. As Loren Le Moal, CEO of PayPal for Central Europe, the Middle East and Africa, said in mid-November, the company can open an office in Russia either before the end of 2011 or throughout 2012.
- What awaits Runet electronic payments in 2012?
- Alexey Basov: “I assess the law as extremely positive. Mail.ru Group was a member of the working group under the State Duma, which dealt with it. And we are pleased with the interpretation that was accepted. ”
- Vladimir Dolgov: “Many industry participants will have to get out of the shadows. However, for a large number of players everything was exactly the same as with any other types of payments. Many organizations accept electronic money for payment, taxes are paid from them. ”
- Natalya Khaitina, Deputy General Director of Yandex.Money: “In 2011, the stagnation of the terminal market continued. <...> Direct payments from bank cards are growing, and more and more often users are tying their cards to electronic wallets. Another trend is mobile payments ... ”
- Has PayPal really come to us and will it change the balance of power in the market?
5. The leading social networks of Runet throughout 2011 experienced an increase in audience and expanded functionality. VKontakte changed its privacy settings in the direction of greater openness, refused to develop its payment system, stopped placing display ads on its pages and centralized the sale of advertising in applications. Odnoklassniki opened the sections “Video” and “Music”, introduced the service “Calls” and were included in the targeted advertising system Mail.ru Group - “Target”. As for the global market, in June Google introduced the social network Google+ and is actively developing its functionality. Facebook, among other things, introduced a new user profile format - timeline, introduced video chat based on Skype and plans to release its own smartphone.
- The most important trends in the development of social networks in 2011.
- Vladimir Dolgov: “This year there has been a serious roll in the direction of expanding the functionality of social networks. Only on Google+, which opened in the summer, more than a hundred functional improvements have been made. ”
- Alexey Basov: “Social networks have changed the way they consume the Internet as such. People stopped playing on social networks. They reproduce their life there. <...> It should be noted the structuring and the beginning of the active growth of automatic sales services in social networks. "
- How do social networks affect today the work of the business as a whole?
Release on iTunes .
Podcast on the Finam FM website .
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