A skinny startup on a bend

    Lean startup, MVP, pivot  are very popular expressions recently among people involved in starting new businesses. For those interested in primary sources, I provide a link to the official website of The Lean Startup Movement . If you try to express the essence of the matter in several sentences, then the idea is as follows ...

    1. It is risky to spend a lot of time creating a large and fully functional product, since it can easily be caught at the stage of entering the market. Why? Because all the ideas invented by the authors of the project about “what our users really need” may turn out to be untrue - and real users need not quite a product that was originally conceived by the authors

    2. This means that the product must be brought to the market with the minimum possible functionality that would demonstrate the basic idea of ​​the product to users. A product with this set of properties is called MVP - minimum viable product.

    3. After bringing the product to the market, you need to analyze the reaction of real users to it and, if necessary, make a pivot - change the development of positioning or the business model of the product right on the go.

    Almost all successful (although, however, unsuccessful projects) actually made such “turns” (pivots) - there are a huge number of examples around us. I’m even sure that many readers of those who launched their projects themselves went through this stage .

    From here follows the first simple conclusion - the authors' confidence in the positioning, functionality and business model that they have at the start is often not justified. She needs a “turn” in order to earn.

    There is a second, no less simple, although paradoxical conclusion - an idea that seems to the author to be inoperative, as a result of a “turn” in the right direction, can become quite workable and in demand.

    In life, most authors of projects usually do exactly the opposite.

    They are absolutely sure that they are right and believe that everything with the project is chocolate and they only need money in order to conquer the world - although statistics tell us that even this ingenious idea will need a “turn”.

    They try to tell strangers as little as possible about their project, although the reaction of normal strangers is at least a reaction of future users to the project, and this reaction can become the basis for the “turn”.

    They reject ideas that come to their heads, although these ideas can earn after a “turn” in the right direction.

    The proof of life, of course, is the reaction of real users to a really made project, because besides the idea, the quality of its execution is also important. However, the release of even a “minimally viable product” requires time, and most often, money for its development and minimal entry to the market. Therefore, one can try to make a “turn” of an idea even before its implementation.

    To do this, you need to "twist" this idea in a good company of like-minded people and experts to listen to different opinions and try to look at it from the other side. A couple of days before hoarseness, tell others about your idea, and listen to other people's opinions to pain in your ears, try to turn it in your head with another sharp angle to pain in your brain.

    And it brings results. Do not believe? You can verify this yourself - and we will help you .

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