How to make a presentation of a project (pitch book)
Note: the author of the text is Vsevolod Leonov, Farminers Academy of Projects
Hello everyone. If you have already done an exercise from Alexander Borodich and wrote an elevator pitch, it's time to start work on a more detailed document (just a pitch, or pitch book) that you will send to a potential investor after he bought your elevator pitch.
This is a presentation of 10-12 slides with approximately the following structure:
Executive summary - slide with elevator pitch.
Problem - on this slide you describe the existing imperfection of the world / market / technology / applied niche. This is an important slide, on it you describe the problem you want to solve.
Example: The online tour booking market has been actively developing for many years and offers rich opportunities for those who want to relax. Most of the tour search and booking tools are built around a standard search interface that operates with the criteria “city, date, hotel star rating” and suggest that the user knows exactly where he wants to go. At the same time, when people think about vacation, they often formulate their goal as “I want to go to the sea for $ 1000”. Between making a vacation decision and deciding where to go, a user spends hours on booking sites and makes dozens, or even hundreds of requests, collecting and comparing information to answer the question “where to go to the sea for $ 1000”.
Solution - on this slide, describe how you propose to solve the problem.
Example: we propose creating a tool for searching and booking tours that maximally supports the natural decision-making process on holidays. The main search criteria will be “Type of vacation” (sea / ski / world capitals / diving / exotic tourism), budget and dates of the trip. A typical request would be “go somewhere next week for a thousand dollars” or “go to sea for a thousand dollars in November.”
Market : on this slide you describe the market for your service / application.
Example: the market for online booking tools in the world is N billion dollars, in the next 5 years the market will grow by M percent.
Competitors : describe the main players in this market and their indicators (if any).
User Value / Competitive Advantage: on this slide, compare your service with your closest competitors. It is convenient to show in the form of a comparative table. Competitors vertically, functionality horizontally.
Business model : describe here what you are going to earn.
Team : introduce the key people of your project, their roles and their previous work experience.
Current status : Describe what is ready. Indicate when there will be something that is not yet ready.
Investment required: show how much money you want to attract. You can also indicate what proportion of the project you are willing to give to the investor, but this is optional. Detail what exactly you need this money for (XXX for development, XXX for operating expenses, XXX for marketing). Be precise. The investor will not understand "we need from 3 to 7 million dollars, but we will take more if that."
The presentations that will prepare our projects for the demo day are built around this base. These are key elements of the pitch book, but there is always something to add (or maybe remove) - a lot depends on the specifics of the project.
Hello everyone. If you have already done an exercise from Alexander Borodich and wrote an elevator pitch, it's time to start work on a more detailed document (just a pitch, or pitch book) that you will send to a potential investor after he bought your elevator pitch.
This is a presentation of 10-12 slides with approximately the following structure:
Executive summary - slide with elevator pitch.
Problem - on this slide you describe the existing imperfection of the world / market / technology / applied niche. This is an important slide, on it you describe the problem you want to solve.
Example: The online tour booking market has been actively developing for many years and offers rich opportunities for those who want to relax. Most of the tour search and booking tools are built around a standard search interface that operates with the criteria “city, date, hotel star rating” and suggest that the user knows exactly where he wants to go. At the same time, when people think about vacation, they often formulate their goal as “I want to go to the sea for $ 1000”. Between making a vacation decision and deciding where to go, a user spends hours on booking sites and makes dozens, or even hundreds of requests, collecting and comparing information to answer the question “where to go to the sea for $ 1000”.
Solution - on this slide, describe how you propose to solve the problem.
Example: we propose creating a tool for searching and booking tours that maximally supports the natural decision-making process on holidays. The main search criteria will be “Type of vacation” (sea / ski / world capitals / diving / exotic tourism), budget and dates of the trip. A typical request would be “go somewhere next week for a thousand dollars” or “go to sea for a thousand dollars in November.”
Market : on this slide you describe the market for your service / application.
Example: the market for online booking tools in the world is N billion dollars, in the next 5 years the market will grow by M percent.
Competitors : describe the main players in this market and their indicators (if any).
User Value / Competitive Advantage: on this slide, compare your service with your closest competitors. It is convenient to show in the form of a comparative table. Competitors vertically, functionality horizontally.
Business model : describe here what you are going to earn.
Team : introduce the key people of your project, their roles and their previous work experience.
Current status : Describe what is ready. Indicate when there will be something that is not yet ready.
Investment required: show how much money you want to attract. You can also indicate what proportion of the project you are willing to give to the investor, but this is optional. Detail what exactly you need this money for (XXX for development, XXX for operating expenses, XXX for marketing). Be precise. The investor will not understand "we need from 3 to 7 million dollars, but we will take more if that."
The presentations that will prepare our projects for the demo day are built around this base. These are key elements of the pitch book, but there is always something to add (or maybe remove) - a lot depends on the specifics of the project.