The comers are whitened

Here is a press release below. In short: 5 agencies decided to engage in spam, bots and other nasty things on social networks. The SMO whitening trend has been clearly visible lately, here the work before this was primarily done by the social networks themselves, for example, multiple blows to unwrappers from VKontakte this year, and now the initiative has been shown by agencies. Perhaps this will help customers understand that the numbers on the counter are not as important as the people who are really interested, that a couple of sales will not pay back the multiple reputational costs of spam and, by and large, spam is harmful even for free, and it’s really strange to pay for it. So, the press release (carefully, pathos!)

Runet advertising agencies unite to counteract dirty methods of working in social networks

Five Runet advertising agencies working in the field of social media announced their desire to put an end to the wild market and develop a code of rules for working in social networks and the blogosphere in order to make this sphere more clean and transparent .


Working in social networks and the blogosphere is the most promising method for both advertising and other marketing tasks, such as studying the audience, increasing brand awareness and even direct sales. Other tools cannot compare with social media in terms of effectiveness and variety of opportunities.
However, working methods in this booming market are not always honest and open. Even more - they often run counter to ethical standards, common sense and applicable law. For example, hundreds of thousands of bots are used to promote groups on the Vkontakte social network, which are essentially hacked accounts of real people. This despite the fact that hacking even one account is a criminal offense. Mass mailing of spam to the walls of groups and to private messages, cheating ratings for contestants, flood bots of well-known LJs, issuing bots for real people to customers: all this is an objective reality of the booming wild market.
The story is not new, if you recall the search engine optimization market 10 years ago, it was as promising and as wild as the SMM / SMO sphere now. Doorways, cloaking, spam, all this was in abundance and only the formation of large players, as well as the opposition of search engines made the search engine optimization market civilized.
Today we announce the beginning of the transition to a civilized in the field of social media. At the beginning of this journey, we take a small but concrete step and refuse any offers on wrapping counters for participants in any competition with material prizes in general and participants in the competition of Alexey Navalny navalny.livejournal.com/625374.htmlin particular. As before, we work under the existing right-hand field and do not work with hacked user accounts, sending messages or invitations without targeting (i.e. spam). We reserve the right to refuse to work with any customer if his goals seem unethical to us.
In the near future, our agencies plan to develop a set of rules for working on social networks. We hope that other market participants will join us in this. Initiating

Agencies (in alphabetical order):

MediaTarget Advertising Agency, Moscow
Reclaim Internet Marketing Agency, St. Petersburg
SMOpro Studio, Moscow
SocMediaMarketing
Agency Internet Advertising Agency TOP-SMO