Runet Today, August 29, 2011. Experts of the issue: Roman Tyshkovsky, Mikhail Ukolov

    At Finam FM studio , Mikhail Ukolov, creator of the Megaplan service, general director of the Yutinet online store, Roman Tyshkovsky, partner and head of the Odgers Berndtson media practice. Together with the host, Maxim Spiridonov, they discuss the difficulties of law enforcement with identifying the organizers of the attack on LiveJournal, the upcoming major deal on the Russian hosting and domain market, targeted advertising in the ICQ communication service, claims of the German authorities to Facebook, the end of Aporta search technology and the long-awaited PayPal payment system innovations for Russians.

    1. The Russian police confirmed the fact of a DDoS attack on LiveJournal blog hosting, which took place this spring.However, no criminal case has been opened in connection with cybercrime. According to the newspaper Gazeta.ru, the Interior Ministry officers failed to “identify illegal requests” due to the large volume of users.

    - Are Russian law enforcement agencies capable of investigating DDoS attacks?
    - Roman Tyszkowski: “This is an absolute sur. For our police, a DDoS attack is beyond good and evil. ”
    - Mikhail Ukolov: “If the stars light up, then someone needs this. Apparently, in the case of Pavel Vrublevsky, someone really needed this. ”
    - Versions of the causes of attacks on LiveJournal.


    2. The registrar of Reg.ru domains and the hosting provider Masterhost are preparing for the merger.Both companies confirmed the existence of such plans. However, an official announcement of the transaction, if it takes place, will be given on September 6, the CEO of Masterhost Leonid Filatov told Webplanet. The consolidation of the two structures should take place in the form of creating a holding, in which the shareholders of the merged companies will receive shares.

    - How will the deal change the hosting and domain market? Will a third player of comparable scale appear on it?
    - Roman Tyshkovsky: “This will have a positive effect on the end user. Like any large business, hosting is now striving for even greater consolidation. ”
    - Mikhail Ukolov: “This is an absolutely normal process of consolidation and creation of a vertically integrated holding. Both the company and the other will slightly reduce costs and increase the average bill. ”
    - What will be the mechanics of collaboration between Reg.ru and Masterhost?


    3. The communication program ICQ was connected to the platform of targeted advertising of the Mail.ru Group holding. When placing a message in the messenger interface, the advertiser can indicate the socio-demographic characteristics of the part of the audience to which it should be shown. Currently, the Target system also covers the social networks Odnoklassniki and My World.

    - What awaits ICQ in the coming years?
    - Mikhail Ukolov: ““ ICQ ”is still the 2000s, and not the 2010s. I don’t think this will help anything. We need to make the product better. "
    - Roman Tyshkovsky: “I am sure that ICQ will live for a long time, and if Mail.ru Group manages to earn n million dollars on it, then thank God.”
    - About Mail.ru Group policy in terms of monetization.


    4. The independent center for the protection of personal data of the German state of Schleswig-Holstein requires companies in the region to remove the Like button from their sites. According to the organization, the use of this plug-in of the social network Facebook contradicts the legislation of the country and the European Union as a whole. In particular, this involves the transfer of information about the activity of resource visitors to servers in the United States. Those residents of Schleswig-Holstein who do not get rid of the Like button until the end of September risk being fined up to 50 thousand euros.

    - Germany as the largest stronghold of privacy in Europe. How do German authorities protect citizens' private information from online services?
    - Mikhail Ukolov: “This is a temporary solution. Most likely, it will not live a month or two. ”
    - Roman Tyszkowski: “In the case of such claims on the side of resources using the Like button, there will be Facebook and its lawyers.”
    - Will the question be brought to the level of the European Union?


    5. The Aport portal refused to use its search technology and switched to the Yandex platform. The reason is that for the current owner of Aport, VimpelCom, the search business is not a priority. What will be the further path of development of the service is not specified.

    - When and why did Aport stop growing and begin to lose its audience?
    - Roman Tyszkowski: “An example of how a bad investment can ruin a good project.”
    - What did Vimpelcom from Aport want to do, and why did the transformation fail?


    6. Starting September 24, through the PayPal payment system, Russians will be able not only to send, but also to accept payments. The fee for transferring money from a credit card to a PayPal account will be for residents of Russia from 3.8 to 4.4% of the transaction amount, plus a fixed fee of 35 euro cents or 30 cents. When transferring funds from another account in the system or from a bank account, a commission of 0.4 to 1.5% will apply.

    - Why is such a high commission planned at the start?
    - Mikhail Ukolov: “This is positive news for the Russian market. There is a swamp. Until you throw a “jammer” for the fish there, it will remain a swamp. ”
    - Roman Tyshkovsky: “For those thousands of people who will use PayPal and eBay, for trendsetters, the amount of commission is not so sensitive. As soon as PayPal sees that there is a normal turnover, as soon as it has a normal management team here, it can naturally reduce the commission even to zero if there is a desire to conquer the market. ”
    - Who should worry more - Yandex.Money or WebMoney?
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