RIM goes all-in

    Few expected this outcome from a meeting of the Research in Motion Board of Shareholders. It has long been said that for the first time since 1997, RIM's position has been seriously weakened by the attack of competitors such as Apple and various devices running on Android. As a result, the company's stocks have sneaked by more than 50% since the beginning of the year, and the smartphone market share has fallen from 11% to 6%.

    Reducing the cost of spending, expanding the range and entering foreign, non-US markets - these are the options chosen for the speedy exit of RIM from the protracted crisis . The company abandoned the ten-inch tablet, will reduce staff, open a chain of regional offices, and - attention! - will release seven smartphones on the seventh OSes before the end of the year. Seven!

    This was not announced by anyone, but by the head of the company, Jim Balsilli. The fact is that the BlackBerry Bold 9900/9930 comes out in the summer , whose gray sales began today . It is clear that the BlackBerry Touch 9860 will be ready soon, but what are the other five cats in the bag of the BlackBerry?

    And here the co-director Mark Lazaridis put a control in his head - all seven new products will work on the updated BlackBerry OS 7.0 operating system, which was not released just because they "wanted to take into account all the requirements of the market." Seven devices on the raw seven. The magic of numbers has nothing to do with it. Just money is very necessary.

    A drowning man grabs at a straw, at a crude platform with number seven, for unprepared models with a total of seven. There are big doubts that the current Balsilli-Lazaridis tandem will be able to stay in its comfortable chairs, and the company will remain independent and will not be sold either to Dell with Microsoft , which have long been grinding their teeth at RIM, or divided into two parts: network and telephone. To enhance survivability and buoyancy, because if one part drowns, the second will stay afloat. Few people think that letting one old, but big company is still easier than two new, but small ones.

    In September, the first figures will become known - RIM will report for the second quarter of fiscal year 2011-12, which will end on August 27. Today, other numbers are known - the number of application downloads. BlackBerry, whose store has been operating since April 1, 2009, reported reaching a billion downloads in the first decade of July 2011, while the Apple App Store, which opened in July 2008, gained 15 billion downloads, and the Google Android Market, which launched in late October 2008, in June of this year reported that the number of downloads exceeded the mark of 4.5 billion.

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