Over fashion and money: mobile app development
Recently, I constantly hear about how friends begin to develop applications for mobile devices. There are more and more of them. It is not clear where these commands come from? And where do they find developers? There is only one answer - this is a trend and everyone wants to get into fashion and money.
After a little thought, I decided to gather advice for those who begin to develop mobile applications themselves, I believe that it will be useful))
To start developing the application, you need:
• To analyze mobile platforms (you need to understand the features)
• To analyze mobile devices ( Opportunities)
• Recruit a development team
• Make a possible budget
• Create a marketing strategy
To get in the right way, you need to answer the questions:
• What business sectors need to enter the mobile market?
Topical industries for developing applications:
• Business: planning and management
• Communication
• Education
• Entertainment, games
• Finance: money management, banking
• Geolocation
• Medicine and Fitness
• News
• Social networks and blogs
• Video and music
• What are the features of consumer behavior ?
An entertaining pattern of consumer behavior in Japan, the USA and Europe (according to comscore.com)
•How to make the application more efficient to use by the end user?
A good mobile application should combine three properties:
1. Ease of use. This means an intuitive design and the combination of all the features of a mobile device. The most popular iPhone and Android platforms, they have a lot in common, but a well-thought-out application will include functions that use the features of each of them.
2. Involvement.The app should be fun. The most popular applications are games. But those that are not games also contain an element of entertainment. An application can use a huge amount of functionality, which is even hard to imagine, but the best way to get a person to use it is to add an element of entertainment.
3. Benefit. The application should bring significant benefits to the user. Then he will use it for a long time.
• What are the features of monetization in the Russian market.
It is clear that in Russia the situation is different than in the American or European markets. Active positions have already been taken by several companies that specialize in application development; they understand what the market needs and how to do it.
It is estimated that about 90 percent of developers cannot succeed and return the money invested in their projects.
In fact, Russia is the most profitable market for mobile software manufacturers. Smartphones in our country are used by only 7% of mobile subscribers. For comparison: in Western Europe - 28%. The Russian smartphone market in the coming years, according to forecasts, expects titanic growth. So start developing applications now.
To summarize:
Probably, the above are the main aspects that you should think about before starting the development of mobile applications. When you develop the first application, experience will appear, you will receive feedback from users, take it into account and the next application will be much better. There are many posts on the Internet, when developers talk about their experiences, it will also be useful to read them.
It is also useful to listen to people who are doing this, just on the topic of creating mobile applications, an interesting event will be held on June 2 at the Ingria Business Incubator (St. Petersburg). Several speakers have been invited, both from the agency and from the customer. More information on the website ingria-startup.ru/novosti1/novosti/lead_the_way_sozdanie_mobilnih_prilozhenii
Some more interesting facts and the market of mobile applications:
• TOP of mobile social media is headed by Facebook in Europe and the USA, and in Japan it is Mixi
• Statistics show that by 2014 about 79.6 billion mobile applications will be downloaded
• The mobile application industry will be 35 $ billion by 2014
After a little thought, I decided to gather advice for those who begin to develop mobile applications themselves, I believe that it will be useful))
To start developing the application, you need:
• To analyze mobile platforms (you need to understand the features)
• To analyze mobile devices ( Opportunities)
• Recruit a development team
• Make a possible budget
• Create a marketing strategy
To get in the right way, you need to answer the questions:
• What business sectors need to enter the mobile market?
Topical industries for developing applications:
• Business: planning and management
• Communication
• Education
• Entertainment, games
• Finance: money management, banking
• Geolocation
• Medicine and Fitness
• News
• Social networks and blogs
• Video and music
• What are the features of consumer behavior ?
An entertaining pattern of consumer behavior in Japan, the USA and Europe (according to comscore.com)
•How to make the application more efficient to use by the end user?
A good mobile application should combine three properties:
1. Ease of use. This means an intuitive design and the combination of all the features of a mobile device. The most popular iPhone and Android platforms, they have a lot in common, but a well-thought-out application will include functions that use the features of each of them.
2. Involvement.The app should be fun. The most popular applications are games. But those that are not games also contain an element of entertainment. An application can use a huge amount of functionality, which is even hard to imagine, but the best way to get a person to use it is to add an element of entertainment.
3. Benefit. The application should bring significant benefits to the user. Then he will use it for a long time.
• What are the features of monetization in the Russian market.
It is clear that in Russia the situation is different than in the American or European markets. Active positions have already been taken by several companies that specialize in application development; they understand what the market needs and how to do it.
It is estimated that about 90 percent of developers cannot succeed and return the money invested in their projects.
In fact, Russia is the most profitable market for mobile software manufacturers. Smartphones in our country are used by only 7% of mobile subscribers. For comparison: in Western Europe - 28%. The Russian smartphone market in the coming years, according to forecasts, expects titanic growth. So start developing applications now.
To summarize:
Probably, the above are the main aspects that you should think about before starting the development of mobile applications. When you develop the first application, experience will appear, you will receive feedback from users, take it into account and the next application will be much better. There are many posts on the Internet, when developers talk about their experiences, it will also be useful to read them.
It is also useful to listen to people who are doing this, just on the topic of creating mobile applications, an interesting event will be held on June 2 at the Ingria Business Incubator (St. Petersburg). Several speakers have been invited, both from the agency and from the customer. More information on the website ingria-startup.ru/novosti1/novosti/lead_the_way_sozdanie_mobilnih_prilozhenii
Some more interesting facts and the market of mobile applications:
• TOP of mobile social media is headed by Facebook in Europe and the USA, and in Japan it is Mixi
• Statistics show that by 2014 about 79.6 billion mobile applications will be downloaded
• The mobile application industry will be 35 $ billion by 2014